Japan

Objectives of Presentation:
To give a brief country profile of Japan

To Introduce the Japan Auto Industry:
To give a brief history of Japans Automotive Industry

To discuss briefly the contributions of the Automotive
industry towards its economy

To list the major players in the Auto Industry

To briefly discuss the effects of Japans Auto Industry
on the global economy

Japan
Location:
Eastern Asia, island chain between the
North Pacific Ocean and the Sea of
Japan, east of the Korean Peninsula

Total Area: 377,915 sq km

Natural Resources:
Japan is the world's largest importer of
coal and liquefied natural gas, as well as
the second largest importer of oil. It has
negligible mineral resources, and fish

Population:
127,103,388 (July 2014 est.)

Japan
Government
Chief of State: Emperor AKIHITO (since 7 January
1989)

Head of Government: Prime Minister Shinzo ABE;
Deputy Prime Minister Taro ASO
cabinet: Cabinet is appointed by the prime minister


Economy
GDP: $4.729 trillion (2013 est.)

Export: $697 billion (2013 est.)
Import: $766.6 billion (2013 est.)

Industries
Among world's largest and most technologically advanced producers of
motor vehicles, electronic equipment, machine tools, steel and nonferrous
metals, ships, chemicals, textiles, processed foods




Japans Auto Industry
History of Japans Auto
The first automobile to be made in Japan was made in 1902 from
a gasoline engine that had been brought back from the United
States
In 1936, the Japanese government passed the Automobile
Manufacturing Industries Act, which was designed to break the
American car monopoly. Companies formed under this 1936 act
included Toyota and Datsun.
After World War II, the Government revived the AutoIndustry
The Japanese Automotive Manufacturer's Association (JAMA)
was established in 1967. JAMA was formed to help auto
manufacturers deal with changes in Japan's economy, such as
liberalized automotive imports, that resulted from Japan's entry
into the General Agreement on Tariffs and Trade (GATT).



Japans Auto History
The Oil Crisis of 1973 created a global demand for more fuel-
efficient cars. With American car manufacturers having focused
for years on high-power, large engines, Japan was lineup with
smaller fuel efficient engine. Hence entered many global
markets, especially the United States. Japanese cars were light,
they were one of the first to use innovative materials, such as
plastics and high tension steel sheeting, to further reduce
weight.

By 1985, Japanese automakers was established as world-class
operations. Innovations in manufacturing systems, management
systems, and automotive materials were at levels that wouldn't
be matched by other nations until the mid-1990s. Japanese
manufacturers focused on product improvement, including
technological innovations. One area of focus was making cars
recyclable. By 1985, 75 percent of a Japanese car, by weight, could
be recycled. Japanese manufacturers also focused on safety
improvements. Japan began manufacturing cars in local
markets, such as the United States
Japans Auto Industry and the
Economy
Market size of the Japan auto industry
In 2003, domestic sales amounted to 5.81 million units while
production was 10.28 million units, up 0.2 percent from 2002.

GDP and motor vehicle growth in the Japan auto industry
The Japan auto industry is among the global leaders,
employing 8% of the domestic workforce and earning vast
amounts of foreign currency through exports and operations
in other countries. About 5.1 million people in Japan work in
the auto industry or some related activity - one in every
twelve workers is employed directly or indirectly by the Japan
auto industry.


Major Players in the Auto Industry
Toyota Motor Corporation enjoyed a 39 percent share of the
Japanese market in 2003 with 1.4 million units and continues to
maintain its position as the leading automobile maker.
Honda has focused on developing unique products for its
customers in Japan
Nissan Motor is the second largest automobile maker in Japan
after Toyota. Nissan Motors boosted sales marginally to 825,090
units. It is the second largest player in the small and mini trucks
market.
Suzuki Motor has maintained its leadership in mini-car sales in
Japan for the past 31 consecutive years. It holds 32 percent of the
mini-vehicles (cars) market.
Daihatsu is a subsidiary of Toyota and is also the second largest
player in the mini vehicle market for cars and trucks after Suzuki.





Japans Auto Industry and the Global
Economy
Japanese auto industry has grown constantly over a
long time and has finally overtaken U.S. auto industry
as number one producer of cars in world. Major
manufacturers of cars in Japan Toyota, Honda,
Nissan, Suzuki, and Mazda are also amongst largest
manufacturers of cars in world.

Conclusion
Japans automotive industry had its birth in 1902. Over
112 years it has grown and expanded into a great giant
in the global economy.

It fuels it own economy, employing 5.1 million people

Some of the major players in the industry are: Toyota
Motor Corporation, Honda, Nissan Motor , etc

In the global economy, Japan is number one producer
of cars in the world.