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GROUP MEMBERS:

GAURAV AGARWAL - 01
JOYDEEP BHAUMIK - 08
FEROZ CHAUHAN - 12
PRASHANT DAVE -17
MUKESH DEGDA - 20
DEEP GANDHI - 25
AKASH JAUNJAL - 38
PARTH MEHTA -
Starbucks Coffee
Jerry Baldwin, Zev Siegl & Gordon Bowker started Starbucks in
the year 1971.

By the end of 2002, starbucks developed from 17 stores to
5,688 spreading over 30 cities; it has grown over 300 times.

Starbucks was ranked the 11
th
best company to work for in
2005 in U.S.

Starbucks Coffee
COMPANY OVERVIEW
Motivation is a vital factor for business in the production process. Laborer's
are not machines, and can not always do the same task with equal passion.
The chief executive officer of Starbucks corporation, Howard Schultz,
considers that the reason for success in Starbucks is not coffee but
employees. He firmly believes that the spirit of Starbucks is employees and
feels honored about the value of Starbucks employees. Starbucks offers an
interactive structure that makes personnel throw themselves into their job.
A team is defined as a group (a collection of people) who interact to achieve
a common goal, but an effective, well-functioning team is much more than
this.

MOTIVATION & TEAMWORK
Starbucks Coffee
Starbucks Coffee
2007 - A False start.
2011- Announced strategic alliance plans with Tata beverage
2012- Starbucks finally announced a 50:50 joint venture
with Tata Global Beverages
2012- Starbucks opened its first store in India
2013- opening 2 outlets at Terminal III of the Indira Gandhi
International Airport, and later one in Connaught Place.
2014- company would open its 50th store in India only on 8
July 2014.


Pricing problem
Lack of promotional Strategies
Sales were declining.
Stock prices had tumbled.
Most people in India aren't drinking coffee
Customer visits had reduced
Starbucks Coffee
CHALLENEGES
Starbucks Coffee
Industry
Competitors
Potential Entrants
Substitute Products
Buyers Suppliers
Threat of new entrants
Bargaining
Power of
suppliers
Threat of Substitute
Bargaining
Power of
Buyers
Swot analysis of Starbucks











STRENGTH WEAKNESS
High quality of products

Laissez Faire management style

Extensive range of staff benefits
contributes to employee morale

Occasional lack of workforce on the
floor

Effective utilization of information
technology

High turnover rate among employees

Strategic relationships with suppliers

Over-saturation of markets

Starbucks Coffee
OPPORTUNITIES THREATS
Expanding product mix and offering Increased competition
Technological advances Price volatility in the global coffee
market
New distribution channels Developed countries market saturation
Brand extension Changing consumer tastes and lifestyles
Starbucks Coffee
Strategy to keep good internal relations
Narrowing down the gap of bureaucracy- Partner
Equal Treatment- Sense of participation
Listen to Employees
Good Welfare Measures



Starbucks Coffee
MEASURES
Starbucks changes the behaviours and view points of global consumers of coffee,
and this successful example has caught global attention.

Nowadays, it is not only one of the fastest growing corporation, but also an
outstanding business model with low employee turnover rate and high profit
performance shows that motivation is the key factor of a company policy,
opposite to the principles of classical management which is only concerned about
production and ignores workers ideas.

A good relationship between managers and employees could maintain a high
quality of performance.



Starbucks Coffee
CONCLUSION

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