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2. Sample Survey Method: In this method only a few consumers out of the
population are selected for study through interviews which are
conducted either orally or through questionnaire.
1. Setting the objective-rise of output, fixation of price, allocation of funds for sales promotion, mode of raising
capital resources, inventory control change in product mix, up gradation of technology etc.
2. Selection of goods-consumer and capital goods, existing and new goods.
3. Selection of method-the scope and success of a particular method depends upon the area of investigation,
resources-monetary and time available with the firms, degree of accuracy required, availability of data,
availability of trained personnel etc.
4. Interpreting the results-this is the most important step in demand forecasting. The results should be very
carefully analyzed before any inference is drawn out of them. Forecasting is based on a number of
assumptions. If these assumptions change due to changes in political, economic, social and international
factors, the revision of forecast may become inevitable.
METHODS OF DEMAND FORECASTING
Methods of Forecasting
Indicators
Diffusion Composite
Indices Indicators