Atlantic : Status Quo Pricing

Only charging TRONN server only and give

PESA tool for free

Atlantic Bundle = Price of TRONN + Free PESA
= $ 2,000
DWI APRILIA / 29113338
Atlantic : Competitive Based
Pricing
Pricing for TRONN Servers based on price of
competitor server, in this case : Zink by Ontario.
Conservatively 2 Tronn servers equal to 4 Zinc,
and Aggressively 1 Tronn should be equal to 4
Zinc

Zink = $ 1,700
Tronn Bundle Price = 4 times Cost of Zink
CBP = 4 x $ 1,700 = $ 6,800
DWI APRILIA / 29113338
Atlantic : Cost-Plus Pricing
Expected sales in 3 years = (4 x 50,000 + 9 x 70,000 + 14 x 92,000) /
100
Cost of TRONN servers = $ 1,538








Bundle Price with PESA = $ 2,245
DWI APRILIA / 29113338
Value Remarks
Expected sales for TRONN servers (unit) 21180 (50% of 21180
Expected number of PESA installations 10590 (2,000,000 / 10590)
Cost of PESA per Installation 189
Total cost of Atlanctic bundle 1727 1538 + 189
30% mark-up 518.1 0.3 x 1727
Final cost 2245.1 1727 + 518.1
Atlantic : Value-In-Use Pricing








Full savings $ 4,400
Shared savings $ 2,200

Final Price = $ 4,200
DWI APRILIA / 29113338
For 2 Basic For 1 Atlantic
Electric $ 500 $ 250
Admin $4,000 $2,000
Software $1,500 $ 750
Server $3,400 $2,000
Total $9,400 $5,000