SUBMITTED TO

Prof. PANDIT

SUBMITTED BY
SURESH BOKKA (8108)
DHAWAL GADA (8118)
ARVIND GUPTA (8123)
SANTOSH JAGDALE (8127)
AMAR VORA (8160)
 USA INCOME
 GDP (2008): $14.41 TRILLION
 GDP growth 0.7% (2008)

 FED. BUDGET
 (2006): TOTAL RECEIPTS, $2,407.3 BILLION; TOTAL OUTLAYS,
$2,655.4 BILLION;
 (2008 EST.): TOTAL RECEIPTS, $2,662.5 BILLION; TOTAL OUTLAYS,
$2,901.9 BILLION
 PERSONAL INCOME PER CAPITA (2007): $46,000
 MEDIAN FAMILY INCOME (2006): $58,526

 CONSUMER CREDIT OUTSTANDING (2008): $2,524.5

BILLION
 GDP by sector :- agriculture (0.9%), industry
(20.6%), services (78.5%)
 NUMBER BELOW POVERTY LEVEL (2006):
 TOTAL, 36,460,000;
 WHITE, 24,416,000; BLACK, 9,048,000; HISPANIC, 9,243,000;
ASIAN, 1,353,000
 Inflation :- 3.7% (Oct 2007 to Oct 2008)
 -1.5% (Aug2008- aug2009)
 Labor force:-154.5 million (includes
unemployed) (May 2008)
 Unemployment:- 6.5% (October 2008)

 Main industries:- Petroleum, Steel, chemicals,

Telecomm, consumer goods, Mining
PER CAPITA PERSONAL INCOME
2002 $ 30,810
2003 $ 31,484
2004 $ 33,050
2005 $ 34,757
2006 $ 36,714
2007 $ 38,611

The story of the American people is a story of immigration and

diversity. The United States has welcomed more immigrants than
any other country -- more than 50 million in all -- and still admits
almost 700,000 persons a year
 EDUCATION
 Public elementary school pupils, pre-K–grade 8 (2007): 34,592,000
 Public secondary school pupils, grades 9–12 (2007): 15,018,000
 Private elementary school pupils, K–grade 8 (2007): 4,784,000
 Private secondary school pupils, grades 9–12 (2007): 1,368,000
 High school dropout rate, ages 16–24 (2006): 9.3%
 Total 2- and 4-year colleges and universities (2007): 4,314
 Total higher education enrollment (2006): 17,921,804
  Undergraduate (2007): 15,385,000
  Graduate (2007): 2,224,000
  Professional (2007): 348,000
DEMOGRAPHICS
Number Median
Characteristic (thousands) income
All households 116,783 $50,303
Type of household    
Family households 77,873 62,621
Married-couple families 58,370 73,010
Female householder, no
14,404 33,073
husband present
Male householder, no
5,100 49,186
wife present
Nonfamily households 38,190 30,078
Female householder 21,038 25,014
Male householder 17,872 36,006
RACE AND HISPANIC ORIGIN OF
HOUSEHOLDER
White 95,112 52,312
Non-Hispanic 82,765 55,530
Black 14,551 34,218
Asiana 4,494 65,637
Hispanic origin1 13,339 37,913
Age of householder    
15–24 6,554 32,270
25&ndash34 19,225 51,400
35&ndash44 22,448 62,954
45&ndash54 24,536 64,349
55&ndash64 19,909 67,265
65 and over 24,113 29,744
NATIVITY OF THE
HOUSEHOLDER
Native 101,104 51,056
Foreign born 15,680 43,493
Naturalized citizen 7,469 51,524
Not a citizen 8,211 37,951
Region    
Northeast 21,351 54,346
Midwest 26,266 50,112
South 43,062 45,490
West 26,105 55,085
PROPORTION OF US IMPORTS TO
EXPORTS
USA EXPORTS 2004
INDIA INTRODUCTION
 The Major Export products from India are as follows:
 1) OIL MEALS
2) RICE (OTHER THAN BASMATI)
3) MARINE PRODUCTS
4) SUGAR
5) RICE BASMATI
6) SPICES
7) MEAT & MEAT PREPARATIONS
8) OTHER CEREALS
9) CASHEW
10)TEA
SUGAR
 INDIA IS THE SECOND LARGEST COUNTRY IN
TERMS OF SUGARCANE PRODUCTION
 30% OF THE TOTAL SUGAR PRODUCED GOES FOR
GUR AND KHANDARI
 45% GOES FOR SUGAR PRODUCTION AND THE 25%
FOR ALCOHOL PRODUCTION (ETHANOL)
 6 STATES CONTRIBUTE MORE THAN 85% OF TOTAL
SUGAR PRODUCED IN INDIA
INDIAN & GLOBAL SCENARIO

 INDIA PRODUCES 26 metric tones ON AN

AVERAGE BUT THE PRODUCTION FOR THE
FY09 IT IS EXPECTED TO GO BELOW BY 20%
 GOLBAL CONTRIBUTION IS 3% BY INDIA,
BRAZIL ALONE DOES 36% AND OTHER
COUNTRIES GIVE A TOTAL OF 45% AND THE
REST IS DONE BY CHINA, CUBA , INDONEASIA,
THILAND, U.K AND USA
 WORLD COUNSUMPTION OF SUGAR 150.3
MMT FOR 2007-2008, PROJECTED TO BECOME
160.7 BY 2010
 THERE ARE 453 SUGAR MILLS IN THE COUNTRY
 252 ARE IN THE CO-OPERATIVE SECTOR

 134 ARE IN THE PRIVATE SECTOR

 67 IN THE PUBLIC SECTOR

 136 UNITS ARE IN THE IMPLEMANTATION STAGES

 U.P PRODUCES 49% ALONE AND MAHARSHATRA

CONTRIBUTES 16%
 STATES AS TAMIL NADU, KARNATAKA, GUJRAT,
PUNJAB
 AND ALL THESE STATES CONTRIBUTE A TOTAL
OF 85%
STATEWISE PRODUCTION
SUGAR CONTRIBUTION
MANUFACTURING PROCESS
• Pressing of sugarcane to extract the juice.
• Boiling the juice until it begins to thicken and sugar
begins to crystallize.
• Spinning the crystals in a centrifuge to remove the syrup,
producing raw sugar.
• Shipping the raw sugar to a refinery where it is washed
and filtered to remove remaining non-sugar ingredients
and color.
• Crystallizing, drying and packaging the refined sugar 
TYPES OF SUGAR
1. Granulated Sugar…..
2. Regular Sugar, Extra Fine or Fine Sugar
3. Fruit Sugar
4. Bakers Special
5. Superfine, Ultrafine, or Bar Sugar
6. Confectioners ( Powdered ) Sugar
7. Coarse Sugar
THE KEY PLAYERS IN SUGAR
INDUSTRY
 BAJAJ HINDUSTAN LTD.
(ENTERPRISE VALUE: Rs mn 62,136)

 BALRAMPUR CHINNI MILLS LTD.

(ENTERPRISE VALUE: Rs mn 32,819)

 SHREE RENUKA SUGARS LTD.

(ENTERPRISE VALUE: Rs mn 43,283)
 SUGAR EXPORT
 INDIA HAS AN AVERAGE EXPORTEABLE SURPLUS
OF 6.23 million tones EVERY YEAR
 THE PAST FIVE YEARS IT EXPORTED 4.07 million
tones
 SINCE DOMESTIC PRICES ARE HIGHER THAN
INTERNATIONAL THE RATE OF EXPORT IS
EXPECTED TO COME DOWN
 THE MAJOR IMPORTING COUNTRIES OF INDIA ARE
BANGLADESH, PAKISTAN, U.K, JAPAN,S.KOREA
 AND THE NEW ONES ARE KHAZAKISTAN & IRAN
INDIA EXPORT DATA
 India Export data is based on shipping bills filed at Indian customs at the
time of export clearance. This data is released regularly, on monthly basis,
by individual custom houses. They collect Export statistics from all the
major Ports, ICDs, Airports, and CFS, of India. Team of experts process
each & every records of Export Import data and present in a very user
friendly format.

 Details of Indian Export data includes:

 Date of Shipment, HS Code, Item Description, Quantity, Unit, FOB
Value, Foreign Country, Indian port & Indian Exporter Name.
EXPORT STATISTICS : % GROWTH
COUNTRY WISE
Source: DGCIS Annual Export All product:- Values in USD Million

Country 2006-2007 2007-2008 Percentage Growth

INDIA 0.1525 0.0000 0.00
BANGLADESH 354.3057 940.0435 165.32
U ARAB EMTS 405.8967 893.6217 120.16
SAUDI ARABIA 468.7718 865.5990 84.65
MALAYSIA 216.3986 525.6113 142.89
USA 295.2259 349.1027 18.25
KUWAIT 168.8120 232.2781 37.60
UK 177.3321 221.3068 24.80
INDONESIA 141.7625 183.5557 29.48
YEMEN REPUBLC 73.1232 179.8668 145.98
SRI LANKA 101.0471 159.7465 58.09
PHILIPPINES 109.6047 154.1659 40.66
NETHERLAND 102.6608 150.3438 46.45
EGYPT A RP 73.3384 137.7309 87.80
PAKISTAN 137.9383 135.7806
 INDIAN EXPORT STATISTICS 
Qty in Million Tons   Value in lakhs
2003-2004 2004-2005 2005-2006 2006-2007 2007-2008
Country Qty Value Qty Value Qty Value Qty Value Qty Value
183405. 69850.2 188622. 78946.6 294934. 127206. 293896. 133087. 328305. 141246.
USA 18 4 29 7 17 23 10 85 50 96

2005-06 2006-07 2007-08

PRODUCT Qty Value Qty Value Qty Value

JAGGERY AND
CONFECTIONE 112644.06 26497.09 455935.85 87346.11 2408129.70 281068.20
RY
 WORLD SUGAR BALANCE
  2008/09 2007/08 Change

(mln tonne) in mln t in %

 
Production 161.527 168.611 -7.084 -4.20

Consumption 165.801 162.241 3.560 2.19

Surplus / Deficit -4.274 6.370    

Import demand 49.621 45.948 3.673 7.99

Export availability 49.608 46.245 3.363 7.27

End Stocks 66.272 70.533 -4.261 -6.04

Stocks/Consumpti 39.97 43.47    

on ratio in%

Source: ISO quarterly market outlook, February 2009

USA’S TOP 10 SUGAR SUPPLIERS
1. Brazil … US$109.1 million (13.2% of total US sugar
imports)
2. Mexico … $103.5 million (12.5%)
3. Dominican Republic … $101.9 million (12.3%)
4. Philippines … $71.4 million (8.6%)
5. Guatemala … $67 million (8.1%)
6. Australia … $59.7 million (7.2%)
7. Costa Rica … $41.4 million (5%)
8. El Salvador … $34.7 million (4.2%)
9. Peru … $31 million (3.8%)
10. Nicaragua … $28.1 million (3.4%)
 AMERICA’S FASTEST-DECLINING
SUGAR SUPPLIERS
1. Sweden … US$17,000 - Down 98.2% from 2006,
2. Belgium … $321,000 - Down 97%
3. Finland … $158,000 - Down 92.2%
4. Colombia … $5.5 million - Down 89.9%
5. Turkey … $52,000 - Down 79.9%
6. Mexico … $103.5 million - Down 72.7%
7. Zimbabwe … $5.8 million - Down 65.2%
8. France … $1.6 million - Down 63.4%
9. Argentina … $12.3 million - Down 62.9%
10. Swaziland … $5.6 million – Down 60.2%

Of the 60 countries that supply imported sugar to the U.S., forty sugar-
exporting nations saw their sales fall last year
AMERICA’S FASTEST-GROWING
SUGAR PROVIDERS
1. Switzerland … US$229,000 - Up 3,171% from 2006, Up 1,331% from
2003
2. Germany … $238,000 - Up 2,280%, Up 303.4%
3. Croatia … $49,000 - Up 1,125%, Up 16.7%
4. Iran … $184,000 - Up 982.4%, Up 308.9%
5. Italy … $13,000 - Up 85.7%, Up 225%
6. India … $5.1 million - Up 67.5%, Up 61.1%
7. Portugal … $15,000 - Up 50%, Up 200%
8. Paraguay … $23 million - Up 26.7%, Up 209.2%
9. El Salvador … $34.7 million - Up 25.5%, Up 4.1%
10. South Korea … $45,000 - Up 25%, Up 542.9%.
OTHER LEADING SOURCES FOR AMERICAN
SUGAR IMPORTS
1. Canada … US$23.6 million (2.9% of total US sugar imports)
2. Paraguay … $23 million (2.8%)
3. Panama … $18.7 million (2.3%)
4. Honduras … $17.3 million (2.1%)
5. Argentina … $12.3 million (1.5%)
6. South Africa … $10.2 million (1.2%)
7. Thailand … $6.8 million (0.8%)
8. Belize … $6.2 million (0.75%)
9. Ecuador … $5.9 million (0.71%)
10. Taiwan … $5.87 million (0.71%)
11. Zimbabwe … $5.83 million (0.7%)
12. Swaziland … $5.6 million (0.67%)
13. Colombia … $5.5 million (0.66%)
14. Guyana … $5.3 million (0.64%)
15. India … $5.1 million (0.62%).

Together with the top 10 list, the above-mentioned 25 countries represent 94% of
sugar sold to America in 2007
SWOT ANALYSIS OF INDIAN MARKET IN SUGAR
INDUSTRY

STRENGTHS
 GLOBAL PRICES TO MOVE UP

 THE DEMAND IS EVERLASTING

 ENVIRONMENTAL CONDITIONS SUITABLE FOR

THE GROWTH OF SUGAR CANE
 ABOUT 2.7% CULITVABLE LAND IS USED FOR THE
CANE PRODUCTION
 THE SUGAR INDUSTRY ALSO INCLUDES ALCOHOL,
GUR AN KHANDRI WHICH IS MAINLY FOR THE
DOMESTIC INDUSTRY
 WEAKNESS
 PRODUCTION TO DECLINE BY 20-25% IN

FY09
 SHIFT OF THE FARMER FROM CANE TO

PADDY, WHEAT, PULSES AND OIL SEEDS

 THE IGNORANCE IN THE RESIDUAL SUGAR

MARKET
 SOME OF THE GOVERNMENT POLICY THAT

ADHERE THE GROWTH OF THE SUGAR

INDUSTRY
 SHORTAGE IN SUGAR CANE SUPPLY

 OBSELETE TECHNOLOGY
 OPPRTUNITIES

 PRICES TO RISE BY 25% IN FY09 AND MORE IN

FY10E
 HIGHER MARGINS AND LOWER COST OF
PRODUCTIONS
 THE ON GOING INCREASE IN DEMAND YEAR
AFTER YEAR
 THE SHIFT OF BRAZIL FROM WHITE SUGAR TO
PRODUCTION OF ETHANOL
 THREATS
 LESS RAINFALL IN THE HIGHEST SUGARCANE
CULTIVATING REGIONS
 DUE TO WATER SHORTAGE THE SHIFT OF THE
FARMERS TO MULTIPLE CROPS CULTIVATION
 DUE TO GOVERNMENT POLICIES THE SELLING OF
SUGARCANE BY THE FARMERS TO PRIVATE
SECTORS
 SUGAR PRODUCTION BEING MORE VOLATILE
THAN CANE PRODUCTION
 DUE TO RISE IN DOMESTIC CONSUMTION THE
EXPORT IS LIKELY TO FALL
 CONCLUSION….
• INDIA IS LACKING DUE TO ITS POLICY, METHODS,AND
LACK OF KNOWLEDGE FOR THIS,ONLY GOVERNMENT
CAN MAKE A BIG CHANGE
• INDIA INCLUDES SUGAR AS AN ESSENTIAL COMMODITY
AN IT HAS BECOME MORE LIBERAL IN THIS SECTOR
• INDIA HAS THE POTENTIAL TO BECOME THE WORLDS
BIGGEST EXPORTER BY REMOVING THE MISSING
LEADS.
 O U
K Y
AN
TH