Business

Communication
Lecture One
Importance of Communication Skills
& Communication Process
My Brief Introduction
Kashif Farhat
MBA/MS - Marketing- IQRA University
Sales, Training, Digital Marketing, Research
Facebook: https://www.facebook.com/kashif.farhat.31
Your BEST Introduction
Name
Academic Qualification
Profession
Why this degree?
Short-term/long-term goals
How do you kill your leisure time?
A lesson learned in life?
Rules of the Game
Its not difficult; its different than what you did before.
Just play it hard!
No fouls, no Red Cards as long as:
- You do your best in every game, in every strike.
- Practice hard before each game (class).
- Be a good team player ( ?).
Respect yourself and everyone around you.
o Never miss a game.
o Most Important: Enjoy it!
Importance of Communication Skills
Jobs - Superior Communication Skills
Survey- of employees write
Accountants
Engineers
Web professionals
Parents - Why?

Importance of Communication Skills
Your ticket to success
Most desired skill in job seekers.
Competitive job market-Recession
One of the most important courses.
Modern offices.
Entrepreneurs
Freelance

Importance of Communication Skills
If you cant express yourself clearly, you limit your
opportunities for many positions.

Bob Kerrey, president of The New School university
in New York and chair of the National Commission on
Writing.

Importance of Communication Skills
Communication Process
Communication Process
Communication Process
- Sender has an idea

The form of the idea.
May be influenced by the senders mood, frame of
reference, background, culture, physical make up and
context of the situation.
Communication Process
- Sender encodes the idea in a message.

Converting the idea into words or gestures to convey
meaning.
Major problem in verbal communication - words have
different meanings for different people.
Thats why use familiar words with concrete meanings.
Communication Process
- Message travels over channel.

The medium which a message is transmitted.
My be sent by computer, telephone, letter, or
memorandum.
May be in the form of report, announcement, picture,
spoken word, fax.
Anything that disrupts the transmission of a message:
Noise
Communication Process
- Message travels over channel.

The medium which a message is transmitted.
My be sent by computer, telephone, letter, or
memorandum.
May be in the form of report, announcement, picture,
spoken word, fax.
Anything that disrupts the transmission of a message:
Noise
Communication Process
- Receiver decodes message

The person for whom a message is intended for.
Translating the message from symbol into meaning.
Successful communication: when receiver understand
the senders message as originally intended.
Anything that disrupts the transmission of a message:
Noise
Communication Process
- Receiver decodes message

Different backgrounds hinder successful understanding
of message.

Communication Process
- Feedback travels to sender.

Verbal/non-verbal response of receiver
Vital part of entire communication
Helps sender know message was received ad
understood
Sender can further improve the message, time and
channel

Barriers to Effective Listening
- Listening barriers (like noise) prevent effective listening.

Physical Barrier

Not able to hear. (naturally or due to noise)
Hearing disabilities
Poor acoustic
Not feeling well, tired, uncomfortable, stressed.





Barriers to Effective Listening
- Listening barriers (like noise) prevent effective listening.

Psychological Barriers

Different set of cultural, ethical and personal values.
If an idea, or what is being said, conflicts with our own
perception.




Barriers to Effective Listening
- Listening barriers (like noise) prevent effective listening.

Language Barriers

Unfamiliar words, language
Emotion-laden words Lay off vs. Expel
Listener unable to think about the following words




Barriers to Effective Listening
- Listening barriers (like noise) prevent effective listening.

Non-verbal distractions

Abnormal or unexpected appearance of the speaker
Unusual clothing
Body twitches
Radical hairstyle




Barriers to Effective Listening
- Listening barriers (like noise) prevent effective listening.

Thought speed

Brain processes thoughts 3X faster than we speak.
We become bored in the mean time
Allow ourselves to wander




Barriers to Effective Listening
- Listening barriers (like noise) prevent effective listening.

Faking Attention

Look attentive often requirement of socialization
Encourages mind to engage in flights of unchecked
fancy.
Hard to concentrate with it.




How to become a better listener
Follow these tips:

Stop talking
Control your surroundings
Establish a receptive mind-set
Keep an open mind
Listen for main points
Capitalize on lag time.




How to become a better listener
Follow these tips:

Listen between the lines
Judge ideas, not appearance
Hold your fire
Take selective notes
Provide feedback



B
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P
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Improving Nonverbal Skills
Establish and maintain eye contact.
Use posture to show interest
Improve your decoding skills
Probe for more information
Associate with people of diverse cultures
Remember the power of appearance
Record your voice/video to observe yourself
Comparison of Cultural Values
U.S.
AMERICANS
JAPANESE ARABS
FREEDOM BELONGING FAMILY
SECUIRTY
INDEPENDENCE GROUP
HARMONY
FAMILY
HARMONY
SELF-RELIANCE COLLECTIVENE
SS
PARENTAL
GUIDANCE
EQUALITY AGE/SENIORITY AGE
RANKED BY PRIORITY*
Minimize Oral Miscommunication
Use Simple English
Speak Slowly and Clearly
Encourage accurate feedback
Check frequently for comprehension
Observe eye messages
Accept blame
Listen without interrupting
Remember to smile