TOPIC 1 : INTRODUCTION TO ENTREPRENEURSHIP

TOPIC 2: ENTREPRENEURIAL IDEAS AND OPPORTUNITIES

TOPIC 3 : BUSINESS OWNERSJIP

TOPIC 4: BASIC OF BUSINESS MANAGEMENT

TOPIC 5: OVERVIEW OF MARKETING

TOPIC 6 : BASIC OF ACCOUNTING

TOPIC 7 : ENTREPRENEURIAL SOURCES OF CAPITAL AND SUPPORT SYSTEMS

TOPIC 8 : BUSINESS PLAN


TOPIC 1 :
INTRODUCTION TO
ENTREPRENEURSHIP

Entrepreneurship

Personal traits/behavior associated
with successful entrepreneurial
performance

E-business

Explain clearly the
concept of
entrepreneurship,
business
ownership and
procedures in
setting up a
business in case
study given.


CLO 1


Bagi Usahawan,

Perniagaan mungkin gagal,

Tetapi Usahawan

tidak pernah gagal.




Definition of an entrepreneur:
Richard Cantillon (1755) defined An entrepreneur is a
person who undertakes to do a job or the risks of a new
enterprise. The term entrepreneur (entreprendre) is a
French word first coined by Richard Cantillon.

In Malaysia the term usahawan
is used for entrepreneur.








Kuratko and Hodgetts (2001) An entrepreneur is an
individual who organizes, manages and assumes the
risks of a business

Adam Smith (1776) An entrepreneur is a person
who acts as agent in transforming demand into supply.

Jean Babtiste Say (1803) An entrepreneur is a person
who shifts resources from an area of low productivity to
high productivity.










John Stuart Mill (1848) An entrepreneur is a
prime mover in the private enterprise. The
entrepreneur is the fourth factor of production
after land, labor and capital.

Cark Menger (1871) The entrepreneur acts as
economic agent who transforms resources into
product and services. The entrepreneur
transforms and gives added value.



Entrepreneurship is the process of seeking
businesses opportunities under conditions of risk.

Entrepreneurship refers to the process of creating
something new of value by devoting the necessary
time and effort, assuming the accompanying financial,
physical, social risks and receiving the resulting
rewards of monetary, personal satisfaction and
independence.



Entrepreneurship is the establishment of an
economical firm that is innovative, profit-
oriented, willing to take risks and
face uncertainties in the
environment.




KNOWLEDGE SKILL ATTITUDE









Social
Responsibilities
Customers
Society
/Community
Government
/Nation
Competitors
Environment
Staff
Suppliers
Creditors
In the 1980s, McClelland and McBer & Co.
conducted research on successful
entrepreneurs in India, Malawi and Ecuador.

They listed 13 entrepreneurial
competencies possessed by
successful entrepreneurs.

1. Personal initiative
2. Seize opportunities
3. Endurance
4. Information seeker
5. High work quality
6. Commitment towards
work agreements
7. Efficient
8. Systematic planning
9. Creative problem solving
10. Self confidence
11. Assertion
12. Persuasion
13. Power and authority




Able to identify opportunities
Action-oriented
Always seeking to improve
Orient themselves to customers needs
Value their employees
Able to face reality

CHARACTERISTICS



Able to tolerate
Able to rebound from disappointments
Risk takers
Locus of control
Independent and in control

CHARACTERISTICS
Melisa is your best friend. She is willing to make
cupcake business. However, she wants to sell the
cupcakes through online which is e-business.
Unfortunately she doesnt have adequate
information about e-business.

As a good friend, you have to explain certain
things to her before she starts the online
business. The questions are as follow:
1. Define E-Business (3 marks)
2. State FIVE (5) importance of E-Business to
entrepreneur (5 marks)
3. Distinguish FOUR (4) advantages and
disadvantages of E-Business (16 marks)
4. Identify the online marketing (6 marks)
communication:
a) Direct Email Marketing
b) Online catalogue
c) Public relations