LVMH

The Merger of Moet Hennessy and Louis Vuitton in

1987 formed LVMH, the worlds largest luxury goods
group.
In 1995, the group was split into 5 product divisions:
1. Wines and Spirits
2. Fashion and Leather Goods
3. Perfumes and Cosmetics
4. Watches and Jewelry
5. Selective Retailing
LVMH
Louis Vuitton - Moet Hennessy
Chairman & CEO: Bernard Arnault

Target Market: The wealthiest ranks of the globe who buy
luxury goods

Chairmans Message:
The strategy of value creation, to which we remained
firmly committed during the significant challenges of the
global economic climate, has borne fruit. By focusing on
excellence, our Group has strengthened its leadership
position and continues to invest selectively in its key
growth drivers.

Company Overview

Ticker Symbol: LVMH
Stock traded on the Premier March of Euronext Paris
Sales from last fiscal year: 17.053 Million
over 60 brands and 2,400 stores worldwide
77,300 Employees

Corporate Headquarters:
22 Avenue Montaigne
Paris, France 75008

North American Headquarters:
19 East 57th Street
New York City, NY 11207
The Brands of LVMH
Louis Vuitton
Loewe
Cline
Givenchy
Marc Jacobs
Fendi
Emilio Pucci
Thomas Pink
Donna Karan

LVMH in the Stock Market
We recorded stock statistics for LVMH over
a 6 week period (from 9/6/10 to 10/15/10).
In addition, during each week we tracked current events
influencing the market place.
Our findings were as follows:
Open Cl ose Net Change % Change Total Vol ume
9/7/14 98.23 97.05 651691
9/8/14 97.23 97.05 0 0 943892
9/9/14 96.98 98.42 1.37 1.42 943892
9/10/14 98.29 98.28 -0.14 -0.15 832155
9/11/14 98.01 98.89 0.61 0.63 950966
9/14/14 99.48 99.91 1.02 1.04 895145
9/15/14 99.92 101.30 1.39 1.4 1115069
9/16/14 101 101.15 -0.15 -0.15 799259
9/17/14 100.95 101.10 -0.05 -0.05 510771
9/18/14 101.85 100.85 -0.25 -0.25 1604887
9/21/14 101.30 104.30 3.45 3.43 999220
9/22/14 104.15 104.95 0.65 0.63 1166214
9/23/14 104.60 102.55 -2.4 -2.29 1128669
9/24/14 103.35 102.10 -0.45 -0.44 1049386
9/25/14 101.55 105.80 3.7 3.63 1047925
9/28/14 106.05 104.10 -1.7 -1.61 721715
9/29/14 103.55 106.50 2.4 2.31 1261754
9/30/14 106.65 106.80 0.3 0.29 871204
10/1/14 106.05 107.60 0.8 0.75 1202583
10/2/14 107.50 105.15 -2.45 -2.28 1099792
10/5/14 105.10 105.80 0.65 0.62 862025
10/6/14 105.85 107.90 2.1 1.99 827819
10/7/14 108.25 109.75 1.85 1.72 1081166
10/8/14 109.40 110 0.25 0.23 946328
10/9/14 110.05 109.70 -0.3 -0.28 681605
10/12/14 109.95 110.40 0.7 0.64 768474
10/13/14 109.30 109.75 -0.65 -0.59 878898
10/14/14 110.50 110.85 1.1 1.01 875647
10/15/14 112 111.45 0.6 0.55 1242652
10/16/14 111.95 111.90 0.45 0.41 952002
Week 1 (September 6-10)
September 9
th
marked the start of New York Fashion
Week and capped off an extremely busy time for all
designers and companies involved. Fashion Weeks
influence can be seen from the catwalk to city streets and
is heavily documented in fashion media. Everything
involved is highly influential on the retail market. The
effects of cost-consciousness have been evident in
fashion week, as even the wealthiest are watching their
wallets more closely due to these difficult economic times.
Consumers formerly optimistic outlook has become
increasingly skeptical, adding strain to the retail industry.
Shoppers are expecting more quality per dollar, making
fashion week increasingly important. One can expect to
see major fluctuations in retail stock according to the
success of fashion week.


Week 2 (September 13-17)
During Fashion Week 2010 editors were curious as to how
much Cline they would be seeing on the catwalk, and
they saw a lot of it. Editors have been saying that
Sportswear is American Wear, and this springs fashion
has a more dignified look. Designers have been trying to
use their own touch instead of creating a new one, with
white organic batiste dresses, wide legged trousers, and
glamorously womanly clothing with all the curves and
flourishes that Philo (Phoebe Philo of Cline) rigorously
eschews. This is good news for the label owned by
LVMH, solidifying the labels return as one of fashions
power houses.



Week 3 (September 20-24)
This week of research uncovered D.C.s
Georgetown District hosting an event called
Fashions Night Out by local area retailers. This
event was brought on by the idea of a similar
event in New York created by Vogue editor Anna
Wintour in an effort to push fall retail sales. The
Georgetown event was also a success, says an
area Banana Republic manager, Georgetown is
back. This is very positive for the area as well as
for the many LVMH brands represented in the
district.
Week 4 (September 27-
October 1)
This week in our research found that Chris Aire, a famous
jewelry designer, has filed a lawsuit against LVMH as well
as many other luxury brands. Aire is known for being an
innovative designer, and has been dubbed The King of
Bling for his extremely popular Red Gold brand. Having
graduated from the Gemological Institute of America, he
created a process for alloying gold with certain colors for a
unique look sought out by his customers. Aire claims that
LVMH, amongst 16 other major players in luxury jewelry
have taken his process and used it for themselves. It is
possible that his argument has clout, but the precedent is
that alloying processes are unable to be trademarked.
This could evolve into a major battle for all parties
involved.
Week 5 (October 4-8)
This week, the House of Representatives
proposed a bill banning imported goods from
countries without a U.S. representative. The
objective is to create jobs for American
manufacturers and decrease distribution of faulty
goods in the U.S. Those in favor of the bill say it
would make it easier to sue foreign companies
distributing faulty goods. Both the increase in
jobs and distribution of American made goods
will likely have a positive effect on the market.
Week 6 (October 11-15)
Louis Vuitton Moet Hennessy has recently rebounded
from last years major decrease in champagne and spirits
sales. The third quarter has shown an increase in sales of
almost 20% between June and September in Europe, with
American sales staying fairly consistent. LVMH has shown
concern regarding stagnant sales, but have taken into
account the suffering economy. At the same time there
were signs that the French fizz remains tied to fragile
consumer sentiment, especially within the United States,
but the retailers are rebounding from the highly discounted
prices of 2009.
http://www.lvmh.com
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