IIMT COLLEGE OF MANAGEMENT

GREATER NOIDA
Under The Guidance Of

Mr. Vikas Sir
PREPARATION BY:
SAURABH MISHRA
MBA,3
rd
sem.
SEC-B
ROLL.NO. 1371270097
Concept of rural
soci et y
PRESENTATION
ON
Introduction
Rural sociology is a field of sociology associated with the study of social
life in rural areas. It is an active field in much of the world.
The scientific study of rural society as a specialized area of sociology is a
development of the twentieth century and prior to World War II had its
growth principally in the United States. Since 1950 such study has
developed institutional support in many countries. The central concern in
the sociological study of rural society is with its social organizationthe
social systems (or subsystems) and their interrelationships within rural
society, with urban society, and within the total society. This study has
been approached with ecological, cultural, and behavioral emphases.
Demographic analysis has had an important place. Some areas of rural
sociological analysis are closely related to the concerns of other social
science disciplines; for example, settlement patterns with human
geography and land tenure with agricultural economics. The adoption
and diffusion of technological innovations is one of the areas to which
rural sociologists have given special attention.
Characteristics of the Rural Society:
The characteristics of the Rural Society in India are based on the following;

1) Similar atmosphere and environment.
2) Basic occupation.
3) Size of community.
4) Density of the population.
5) Similarity and difference in population.
6) Social mobility.
7) Social stratification.
8) Organization of inter-related social activities and actions.
9) Social unity.
10) Agriculture is the main occupation



1) Similar atmosphere and environment:-
We all know that the Rural Society is more or less an unpolluted society. It is nearer to nature and does
not suffer from the artificialities that are to be found in the urban society. Rural Society is full of the
elements of nature and is also influenced by the philosophy of nature, trees, plants, animals and birds from
part of the rural life. In fact all these, things make the rural life very attractive.
2) Less density of population:
In rural areas the population is quite sparse. Because of the lesser number of people in the rural areas,
greater relationship between the people is possible. This changes the whole pattern of the social structure in
the rural areas.
3) Similarity and dissimilarity of the population:
Rural Society has mutually contradictory characteristics of similarity and dissimilarity in population.
Most of the people are agriculture and therefore there is good deal of similarity in the people living in the
rural areas. On the other hand people of different castes and also belonging to different cultural patterns live
there and because of this there is as good deal of dissimilarity. In spite of this dissimilarity in the groups of
people living, there is no complexity in the structure of the society.
4) Social Unity:
In Rural Society, the element of unity is present in every aspect. The basis of unity is not formal but
informal people living in rural areas have common objects, common experiences and sometimes common
characteristics, and because of these common factors they live in unity.
5) Agriculture being main occupation:
In Rural Society people mainly live on agriculture Rural Society and agriculture are more or less
synonyms. The entire economic structure of the Rural Society is based on agriculture. Due to agriculture,
people have different values and different norms, because agriculture society has a different type of culture.