A

Presentation
on
Diet Food Business
Presented To:
Prof. Ritesh Patel Presented By:
Singh Rinku
Maheshwari Komal
Patel Teerthraj
Patel Saloni
Patel Jalpa
Patel Kinjal
Importance of Health
Health is a state of complete physical, mental and
social wellbeing, and not merely the absence of disease
or infirmity.
- World Health Organization

Human happiness and well-being

Contribution to economic progress

Product innovations


Problem
In Ahmedabad from total population,

13.37% people are suffering from diabetes
7.73% people are suffering from thyroid
7.24% people are having hypertension
Number of people suffering from obesity
are more
NutraVan
Delicious Diet at your Door
Logo & Punch line
Date of Incorporation
The company will be incorporated on 20
th
June, 2015.

Address
NutraVan
Opposite, Subhlaxmi Palace,
Bhuyangdev Cross Road,
Sola Road
Ahmedabad - 380061


Project Concept
Health food sectors was worth Rs 9,000
crore in 2010
Expected to grow at a CAGR of 20 % to
Rs.22,500 crore
Diet food Business
Delicious Diet at your Door
Salad, Soup, Roti, Sabji, Dal, Brown rice,
and Juice which contains nutritious value
like iron, fiber, protein and carbohydrates
STP Analysis
Segmentation
Sr. No. Segment Sub-Segment Criteria
1 Geographic Region West Zone
Urban/rural
Measured by the areas population
density
2 Psychographic Social class Upper class, middle class, lower class
3 Psychological Attitudes Positive attitude, Negative attitude
4
Benefits
Sought
Needs/motivations Control over diseases
Continue
Targeting
people who are patients of diabetes, blood pressure,
obesity and people who are health conscious.

Positioning
Through hoardings and free sample
Delicious Diet at your Door



Marketing Mix
(Service)
Product
Sabji, Roti, Dal, Brown Rice, Salad, Soup, Juice,
Dessert
Customization in food
Advice from our Dietician
BMI and daily calories need calculation from our
website



Price
Based on Going rate Price
Prices will vary as per customized dish
Discount on combo offer


Place
Zero level Distribution Channel


Production Unit
(Delivery Van)
Consumers
Promotion
Through Hoardings
Phase 1 Phase 2





Leaflets
Free Samples

People
Designation Number
Manager 1
Kitchen Supervisor 1
Chef 1
Dietician 1
Cook 4
Delivery Man 2
Driver 1
Cleaner 1
Helper 1
Process
Registration
Food Preparation as per order
Food Packaging in NutraBox




Delivery through NutraVan

Physical Evidence
Our Registered office and Preparation Unit will be
located near Sola Road, Ahmedabad.
Centre place
Cost of land cheaper
Nutravan
Schedule of Implementation (Gantt chart)
No. Task Starting Date Ending Date Weeks
1 Know your Target Market 1/11/2014 14/11/2015 2
2 Select Service Style & Food 15/11/2015 21/11/2015 1
3 Legal Formalities 22/11/2015 30/1/2015 10
4 Location Selection 31/1/2015 13/2/2015 2
5 Getting Appropriate Funding 14/2/2015 20/2/2015 1
6 Construction 21/2/2015 15/5/2015 12
7 Creation of Menu 16/5/2015 22/5/2015 1
8 Purchasing of Equipments 23/5/2015 29/5/2015 1
9 Hiring Employees 30/5/2015 12/6/2015 2
10 Start up 13/6/2015 20/6/2015 1
Continue..

Weeks



T
a
s
k
s


1 2 3 4 5 6 7 8 9
1
0
1
1
1
2
1
3
1
4
1
5
1
6
1
7
1
8
1
9
2
0
2
1
2
2
2
3
2
4
2
5
2
6
2
7
2
8
2
9
30
3
1
3
2
3
3

1 2

2

1

3

10

4

2

5

1

6

12

7

1

8

1

9

2

1
0

1
Manpower Requirement
Designation/Type Number Monthly Salary Total Salary
Manager 1 17000 17000
Kitchen Supervisor 1 8000 8000
Chef 1 20000 20000
Dietician 1 22000 22000
Cook 4 15000 60000
Delivery man 2 7000 14000
Driver 1 8000 8000
Cleaner 1 2500 2500
Helper 1 2500 2500
Total 154000
Financial Projections
Cost of Project
Particular (Rs.)
Land and site development 4500000
Building 1000000
Plant and equipment + furniture 275200
Miscellaneous fixed assets (van) 500000
Preliminary expenses 20,000
Pre-operative expenses + Advertisement + Web
development
200000
Contingency margin 30800
Working capital margin 500000
Total 7026000
Means of Finance
Particular Rs.
Owners Fund 7026000
Term loans 0
State government's special incentive
loan
0
Total 7026000
Break Even Analysis
Particular Rs.
Price 220 (per unit)
Variable Cost 99 (per unit)
Contribution 121 (per unit)
Fixed Cost 6275200
BEP 51861.16
Year Customer Duration
1 30600 12 Months
2 21262 4 Months & 5 days
Profit and Loss Account
Year Profit after Tax
1 1984387
2 4089963
3 6196277
4 6183782
5 6171824
Conclusion

Growing market
Untapped needs
Young generation are more conscious
about their health
Project is feasible to implement
THANK YOU