COMPARATIVE ANALYSIS

OF COCA COLA AND PESPI

Submitted by
MEHER ROHIT KHARE
ROLL NO. - M2013033


Marketing plays a vital role in todays business scenario,
where all the FMCG concerns are planning to have an
edge over their competitors
Nowadays, most of the companies are coming into the
soft drink market but the main competition is between
Coke and Pepsi.
These companies have made their best advertisements
with the great actors, models, players which also attract
and motivate the consumers
These companies also organize different events to
promote their products.
They organize cricket tournament.

Introduction

To analyze the demand & awareness of coke and
Pepsi in Sagar.
To find out the most selling product among coca-cola
and Pepsi.
To find out the consumer perception towards the
advertising and sales promotion.

OBJECTIVES

DATA COLLECTION:
The data collected in this research by two method i.e.
Secondary data and by Primary Data.

SECONDARY DATA:
The secondary data is collected by various Journals,
Magazines, and Newspapers.

PRIMARY DATA:
The Primary data is collected by the well prepared
Questionnaire by me to conduct a meaningful
research.

RESESEARCH METHODOLOGY

TYPES OF SAMPLING: Convenient Sampling


SIZE OF THE SAMPLE: 100


AREA OF RESEARCH: Sagar


DURATION OF RESEARCH: 54 Days


TYPE OF RESEARCH: Descriptive Research




HISTORY OF COCA-COLA
Coca cola traces its origin to 1886 when Jinn
Pemberton, an Atlanta pharmacist,
. Pemberton and Robinson also coined the drinks
first slogan, delicious an refreshing.
In 1894 the coca cola company opened its first coke
syrup production plant outside of Atlanta, in Dallas,
Texas.
Worldwide, coca cola ranked first in soft drink sales,
and the company earned almost 80 percent of its
profits from international sales.


COMPANY PROFILE


The cola war in India increases everyday between
coca cola and Pepsi.
The war started when coca cola broadcasted an ad
film featuring Mr. perfectionist Amir Khan.
In the ad film Amirs slogan was Thanda Matlab
Coca Cola
. Coca cola says that they are two times as big as
Pepsi. While Pepsi says that they are the best soft
drink making company of India

SODA WAR IN INDIA

Coke still holds no.1 brand in the market of soft
drinks. Its competitor Pepsi is far behind it.
Thumps-up is the most selling product of the coca-
cola.
Consumers prefer to consume coke product than any
other soft drink.
Coke is the most selling product as compare to Pepsi
The promotion policy of product, coke is more
effective than Pepsi.
Mango is most preferable flavor.
Taste of coke makes it unique from other competitor.

FINDINGS

I also conclude that the Coca-Cola Co. has to target
on that distributors, sub-distributors and retailers
who has closed his sellings, they have to find out the
problems of switching off and switching to other
brands
To achieve and to maintain the goodwill of the Coca
cola Co. has to discover some innovative products
which will maintain the brand loyalty and goodwill
of the company
CONCLUSION

New schemes should be given to the retailers to promote
its products.
There should be direct communication with the
consumer.
Proper budget should be allowed to promote the
products of coca-cola.
It should maintain its quality because it wins the
consumer trust.
The company should provide glow sign boards and other
promotional stationeries to the retailers.
Rural area should also be given proper consideration.
It should also start home delivery system in the full area
SUGGESTION


THANK YOU
Thank you