Back to Basics:

What is BI?
Stacey Hopkins
Data Warehouse & BI Consultant
stacey.hopkins@gmail.com
Defining BI
Business Intelligence:

Using the DATA generated by the normal
operation of a business to generate
INFORMATION that can be used to make
good DECISIONS
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Where We Came From:
A very brief history
Pen & Paper old fashioned ledgers
Columns & Rows spreadsheets
Relational Databases
DSS & EIS
Data Warehouses
Cubes & Analytics
Data Visualizations
Big Data & Unstructured Data
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Old School
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OLTP
Data
Warehouse
Reports
OLAP
OLTP
OLTP
OLTP
OLTP
OLTP
More Current
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OLTP
Data Warehouse
OLAP
Whats Coming (or already here)
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The
Cloud
Self-service
BI
Cloud-based computing
Software-as-a-Service
Whats Hot?
Data Visualizations
Big Data
HADOOP
Unstructured Data
R Language
Mobile BI
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Meet Some of the Players
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SAP
Business Objects
IBM
Cognos
Oracle
Oracle BI (Hyperion)
Microsoft
SQL Server
Sharepoint
Excel
Power Pivot
PowerViewer
Information Builders
WebFocus
Actuate
BiRT
MicroStrategy
MicroStrategy Analytics
Tableau
Desktop & Server
QlichTech
QlikView
SAS
Server & Desktop
Capabilities & Features
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Data Connections
Data Discovery
Analytics
Ad hoc reports/queries
Visualizations
Pixel Perfect
Reports
Dashboards
Mobile
Self-service
Metadata Layer
Geospatial
Security
Client Footprint
Interactivity
Embedded
Functionality
Some Things to Think About
Scale
Enterprise vs Departmental vs Individual
Ease of use
Feature set & level of importance
Reports vs Analytics vs Visualizations
Mobile
Expected users
IT vs Internal Business vs Outside Business vs
Customers
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References
The Forrester Wave: Enterprise Business
Intelligence Platforms, Q4 2013
http://www.forrester.com/pimages/rws/reprints/do
cument/108103/oid/1-M6RP7E
Gartners Magic Quadrant for Business
Intelligence and Analytics Platforms
https://www.gartner.com/doc/2668318

http://www.informationweek.com/big-data/big-
data-analytics/gartner-bi-magic-quadrant-
winners-and-losers/d/d-id/1114013
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Stacey Hopkins
Data Warehouse & BI Consultant
stacey.hopkins@gmail.com
Linked In
www.linkedin.com/pub/stacey-hopkins/21/bb8/485
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