PanPinoy Delights

Redefning your pancakes, the Filipino Style

PanPinoy Delights
Redefning Pancakes, the Filipino Style
bringing the best of pancakes closer to every
Filipino taste buds
using all natural fruits that Filipinos used to
love, for our sauce as best alternative to
syrups
aim to increase the interest of Filipinos in
having pancakes as substitute for breakfast
at the same time it can be also served for
snacks in a healthier and more suitable ay!
Product Description#$oncept
Pan Pinoy Delight pancakes comes ith%
Pineapple &armalade, 'vocado ith
condensed milk, papaya puree, mango (am
Product Description#$oncept
)mielle *ucas
provided most of the e+uipments to be used!
has connections ith realty companies and o,ces
in hich e can invest into or start the business
-ns a family farm in $agayan
.erone &alangen
-ns publishing house / can help the business in
advertisements
-ns a food cart that ready to be used
0nside -ut 'nalysis
.oven Fa(anilan
1as connections multiple food bloggers and
blogsites
*earned $ru2
Skills in cooking
family had a food business!
0nside -ut 'nalysis
.oe $arlo Soriano
'lso had skills in cooking
Fruit farm in Ro3as, 0sabela
.ohn &ichael &orale(o
&ango farm in 4ambales, had some avocado
trees in 'ntipolo residence
0nside -ut 'nalysis
*o Price of Ra &aterials
5 $onnections
6 )3pand 7our 8usiness
0nside -ut 'nalysis
Political
R' 9:;; S&) 'ct &agna $arta for Small
)nterprises
ACT TO PROMOTE, DEVEOP A!D ASS"ST
SMA A!D MED"#M SCAE E!TERPR"SES
T$RO#%$ T$E CREAT"O! OF A SMA A!D
MED"#M E!TERPR"SE DEVEOPME!T &SMED'
CO#!C", A!D T$E RAT"O!A"(AT"O! OF
%OVER!ME!T ASS"STA!CE PRO%RAMS A!D
A%E!C"ES CO!CER!ED )"T$ T$E DEVEOPME!
)nvironmental Scanning
P)S< 'nalysis
)conomic
Demand shifts for goods and services
=Factors% 0ncome, Price, Preference and Pop! Shifts>
0ncome di?erences by region#customers
$onsumption patterns
)nvironmental Scanning
P)S< 'nalysis
&iddle@high income earners are demanding non@
traditional and imported Aready@to@eatB foods and in
turn are driving moderni2ation of the Filipinos 33333
Filipinos spend appro3imately CDE of total income
eating out and the sector is valued at FGSH billion, ith
groth of CIE@CJE in the last decade! <raditional food
service formats still en(oy a ma(ority market share in
the Philippines, but the modern food service market,
driven by convenience and price and dominated by fast
food restaurants#chains such as .olibee, &cDonalds and
$hoKing, is increasing its presence ith speed! 1igh
end restaurants and hotels are found in metropolitan
&anila and service ealthy local and e3patriate
consumers! 8oth of these segments are heavily reliant
upon imported foods!
@Analysis o* the Food Secto+ in Philippines , Oppo+t-nities *o+
Victo+ian E.po+te+s, Depa+t/ent o* En0i+on/ent and P+i/a+y
"nd-st+ies A-st+alia
Social, $ultural, Demographic
8uying 1abits
Food choices
<hough food price hikes are likely, the study shoed
thatFilipinosould spend more on fsh and seafood =DI
percent>, folloed by fresh or fro2en fruits consumption =C9
percent>, and buying oforganic food=CJ percent>! Food price
hikes ould also result in less buying and consumption ofmeat
and poultry, bread and bakery goods, and dairy products!
Seven out of CI Filipinos ould buy feer products such as
chips and othersnack foods, carbonated beverages, candies,
cookies and other seets, Lielsen added! 1The Manila
Ti/es, Filipinos Changing Food 2-ying $a3its Oct4 5,
6789
)nvironmental Scanning
P)S< 'nalysis
<echnological
)+uipments to be used@ Pop$ake &achines
Mersatile, +uick and simple
)nvironmental 'nalysis
P)S< 'nalysis
<echnological
Gse of Social &edia for &arketing
$oncerns regarding Nenetically &odifed
Fruits
)nvironmental 'nalysis
P)S< 'nalysis
)nvironmental Scanning
0ndustry 'nalysis =P-R<)RS>
8argaining poer of suppliers
*o 8argaining poer since some of our
members ons =fruit> farm in their respective
provinces!
)nvironmental Scanning
0ndustry 'nalysis =P-R<)RS>
Rivalry among competing frms
Price Range of $ompeting Firms
.ollibee pancake Dpcs / OD!:I
&cDo hotcake Hpcs / 9;
Pancake 1ouse $lassic Dpcs / COI
Pancake 1ouse $lassic Hpcs / C9:
Pancake 1ouse price range COI@DID
01-P / C:J@HPJ
)nvironmental Scanning
0ndustry 'nalysis =P-R<)RS>
Rivalry among competing frms
0n terms of promotion
.ollibee#&cdo#KF$ / serve only during breakfast
Pancake 1ouse#01-P# @ they cater to high end
class
)nvironmental Scanning
0ndustry 'nalysis =P-R<)RS>
Rivalry among competing frms
0n terms of place of competing frms
.ollibee#mcdo#kfc / accessible =fast food
chains>
01-P# pancake 1ouse / not very accessible
8elgian QaRe# QaRe <ime @ stalls
)nvironmental Scanning
0ndustry 'nalysis =P-R<)RS>
8argaining poer of consumers
*o 8argaining Poer
$onsumers cannot ine3pensively sitch to
competing brands or substitutes because of
our varying price range in comparison to our
competitor! &oreover, e made sure that our
products our orth purchasing!
)nvironmental Scanning
0ndustry 'nalysis =P-R<)RS>
Potential development of substitute products
$ompetitors are not only focused on serving
pancakes but also, other breakfast meals,
desserts and pastries!
)nvironmental Scanning
0ndustry 'nalysis =P-R<)RS>
Potential entry of ne competitors
Ra materials
Patents
$ustomer sitching costs
$ustomer loyalty
)nvironmental Scanning
0ndustry 'nalysis =P-R<)RS>
Pancake 1ouse
0nternational 1ouse of Pancakes
&cdonalds, .ollibee, KF$, &a3Bs, 0taliannis
8elgian QaRe, QaRe <ime
)nvironmental Scanning
$ompetitorBs $heck
&arketing Survey Results
&arketing Survey Results
&arketing Survey Results
&arketing Survey Results
&arketing Survey Results
&arketing Survey Results
$ost of Ra &aterials per Serving
Financial Plan
=$osting>
Ra &aterials Leded for a &i3ture of the 1ot $ake
&aterials Prices
Suantit
y $omputation Price
&aya 1ot $ake
&i3
9D!J@
=JIIg> DJIg 9D!J#D6HC!DJ HC!DJ
Nolden Fiesta
-il
DPH!:J@
=D*> Dtbs!
DPH!:J#D6COC!:;J Per * %
COC!:;J#CD6CC!PHCDJ Per $up %
CC!PHCDJ#HI6!H:OH;J Per tbs!TD6!;PP;J I!;PP;J
Qater
C
$ontainer
=DJ*>6OJ C =cup> OJ#DJ6C!P Per * % C!P#CD6!CJ I!CJ
)gg H@J#pc! Cpc! HTC6H H
<otal
HJ!CPP;
J
Per 1ot $ake%CI pcs!
1ot $ake &i3ture HJ!CPP;J
1ot $ake that $an be
&ade #CI
Price Per 1ot $ake H!JCPP;J
Di?eren
ce
Price Per 1ot $ake ith
-ver 1ead J
C!OPCCD
J
Price Per 1ot $ake
Serving CI

Per 1ot $ake%CD pcs!
1ot $ake &i3ture HJ!CPP;J
1ot $ake that $an be
&ade #CD
Price Per 1ot $ake D!:HDH:JPHH
Di?eren
ce
Price Per 1ot $ake ith
-ver 1ead J
D!I9;9I
OC;
Price Per 1ot $ake
Serving CI
Financial Plan
=$osting>
Financial Plan
=$osting>
Pineapple <opping per serving
&aterials
Prices per
&aterial Suantity Price
Pineapple HJ#pc! Opcs! COI
Qhite Sugar JJ@=Ckl!> Ckls! JJ
<otal C:J
Pineapple &armalade <opping
Price per *iter ith
-ver 1ead
Price per <able
Spoone
D tbs! Per
Serving
H tbs! Per
serving
:;!J I!9J C!H C!:J
'dditional <opping
D tbs! Per Serving P
Financial Plan
=$osting>
'vocado <opping Per Serving
&aterials
Prices per
&aterial Suantity Price
'vocado CHI#kl! Dkls! D9I
'laska =8lue>
$ondensada HJ!OJ@=HIIml> Opcs! COC!P
<otal OIC!P
'vocado $ondensada <opping Per Serving
Price per *iter ith
-ver 1ead
Price per <able
Spoone
D tbs! Per
Serving
H tbs! Per
serving
CJI C D H
'dditional <opping
D tbs! Per Serving P
Financial Plan
=$osting>
&ango <opping per serving
&aterials
Prices per
&aterial Suantity Price
&ango CII#kl! Dkls! DII
Qhite Sugar JJ@=Ckl!> Dkls! CCI
<otal HCI
&ango &armalade <opping
Price per *iter ith
-ver 1ead
Price per <able
Spoone
D tbs! Per
Serving
H tbs! Per
serving
CDJ I!PHHHHH C!999999 D!O:::::
'dditional <opping
D tbs! Per Serving P
Financial Plan
=$osting>
Papaya <opping Per Serving
&aterials
Prices per
&aterial Suantity Price
Papaya HJ#kl! Dkls! ;I
Qhite Sugar JJ@=Ckl!> Dkls! CCI
<otal CPI
Papaya PurUe <opping Per Serving
Price per *iter ith
-ver 1ead
Price per <able
Spoone
D tbs! Per
Serving
H tbs! Per
serving
JI I!HHHHHH I!999999 I!::::::
'dditional <opping
D tbs! Per Serving P
Financial Plan
=$osting>
'verage $ost per serving
Packaging $ost 6 O Pesos
Preferred Price 6 OI Php per serving
Proft per serving 6 DH Php
!Ma+ket Analysis
V<arget &arket
&arketing Plan
<arget &arket =Psychographics>
Students, Qorking $lass ho are alays on the go!
$ompetition
01-P / most premium! 1igh prices! <o branches!
Pancake 1ouse / 'bove 'verage prices! 'vailable in
malls and establishments!
&cdo W .ollibee / '?ordable price! -nly served in
breakfast!
8elgian QaRe # QaRe <ime / '?ordable! 'ccessible
&arketing Plan
&arket <rends
&arketing Plan
&arketing Plan
&'RK)<0LN S<R'<)N7
<arget &arket
People ho have little time to have their food! <hese
includes employees and even students!
&ethod of Sales and Distribution
Kiosks#$arts to be placed in malls, business
establishments, commercial places and schools!
Kiosks ill cost about HI,III
&arketing Plan
Packaging
Pancakes are to be served in plates ith
banana leaves and if taken out, in cardboard
bo3es
8randing
PanPinoy DelightsX
&arketing Plan
PanPinoy Delights
Redefning Pancakes, the Filipino Style
E!D4
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