Week 6 - Rado

The good news

Rado s not neary as
bad oh as newspapers.
Or even TV. It remans a
ot more vabe.
Why?
Rado more vabe?

A medum that s aready very

oca by nature

Gong dgta s reatvey smpe

compared to prnt or TV

Rado s st an ntegra part of

most Amercans ves (Source: Pew
Foundaton 2012)
Rado more vabe?

Rado was aready undergong a bg

transformaton before the rse of
dgta

1996 Teecommuncatons act:

massve dereguaton

What happened to rado?

Cearstream dd

Perfect tmng for the rse of nche

content
The same news
The same trends are ahectng rado
as teevson and prnt:
Lsteners are turnng away from
tradtona FM/AM rado statons
and gong onne.
What are they stenng
to?
Where are steners gong

Streamed rado

Streamng servces

Podcasts

MP3 downoads
Where are steners gong?

40% percent of Amercans now

sten to audo on dgta devces

In 2011, 34% of a Amercans sad

they stened to ether streamng
of AM/FM statons, or Internet-ony
servces (e Pandora, Spotfy, etc),
or both n the prevous month.
Where are steners gong?
In 2013: more than half (53%) of online
Americans are listening to Internet
radio

Wthn that gure, 39% say they sten to

personazed rado servces

27% are stenng to streamng audo from

ve rado statons, both oca and outsde

18% are stenng to on-demand servces,

whch nvove payng a subscrpton for
access to musc brares
Source: Edson, 2013
Rado now: Its a about
streamng
Rado st vabe?

44% sad ther Internet rado stenng

s mosty repacng AM/FM, but not a
Internet rado s happenng at the
expense of tradtona broadcast

26% of Internet rado steners say

ther stenng s new tme
Source: Edson, 2013
Streamng s growng very
fast:
In 2012, streamng and subscrpton
servces generated $1.03 bon n
revenue.
That was up 59% from the year
before.
Source: Recordng Industry Assocaton of Amerca
But where do peope
sten to the rado
most?
In the car!
Connected cars used to be part of a
Fntsone future.
Connected cars
Connected cars
Where are Internet rado steners
stenng?

78% access t va a
computer

45% va a tabet

33% va ther car

dashboard

30% va a connected TV
Who s st stenng to
AM/FM?
Internet-ony rado on the
rse
Rado becomng.dgta
audo
The future of rado s..
DIGITAL:

Onne

In your connected car

Across a devces
(smartphones, tabets, MP3 payers, Xbox,
connected TVs, etc)
What exacty s
the thng we ca
nternet rado?
What s nternet rado?
It as an umbrea
term for streamng
musc, streamng
voce, and
podcastng across
the nternet.
Internet rado
1) pure on-demand streamng va specazed
servces (Spotfy, Pandora, Last.fm, etc)
2) tradtona rado streamed onne, parae to the
statons broadcast on AM or FM
3) Internet-ony rado that s presenter-drven:
sounds ke AM/FM statons but s competey
web based
4) Internet-ony rado that s pre-recorded
streamed musc
5) pre-recorded podcasts (grouped under rado
because t s audo)
What s a podcast?
What s a podcast?

Any knd of downoadabe audo (and

now vdeo) content

Hugey successfu, drven by same

prncpe as TV and newspaper: content
when I want, where I want
Revolutionary: Any one can get in
the content game
Why s that easy?
What does t remnd you of?
The future of rado
So how s nternet rado
dherent from tradtona
rado?

How s the content dherent?

How s the busness mode

dherent?
Content

Unreguated

Much ess formatted

Not as drven by advertsng

Not drven by keepng-the-stener gmmcks

Less personaty-drven and ess persona

Less oca (on the one hand)

More nche and customzabe (and thus

more oca on the other)

On demand
Busness mode

Nche rado = more targetted advertsng,

hgher vaue advertsng

Brands can avod banket natona

advertsng

But there s the queston of oca

advertsng; AM/FM statons st domnate

Nche rado can nd other sources of

revenue: corporate nvestments, stener
support (e NPR, od mode becomes new
agan)
And the future of AM/FM
rado?

Lve events

Loca content
(weather, tramc, oca news, oca
personates, etc)
What does ths remnd you
of?
Concuson
Rado steners are ke news consumers
and TV spectatators, they want:

Customzed

Nche

Loca

Mobe

And they are gong to want cross-patform

Dgta audo s st deveopng and the

busness mode not cear yet
Case study: communty rado
radophy.com
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LnkedIn proes rank extremey
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LnkedIn
Whats the most
mportant concept
to remember about
LnkedIn?
!"#$%R&'
The 9 Steps to a Great LnkedIn
Proe
1. Lst every |ob
2. Wrte about every poston
3. Compete the specates secton
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7. Make your proe pubc
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Extra LnkedIn Tps

go through |ob postngs ookng for commony

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Incude nterestng extras that can be

professonay reevant:

An Amazon readng st

Lnks to bogs, Pnterest pages, persona proes,

prevous work, pubcatons

Stay Actve (update often, use t to search for

empoyers, stay on your contacts radar)