Presented by:

Madhusmita Badu
Chandrika Prasad Das
Sandeep Das
Muna sahoo
Snigdha Paramguru
Sudhansu Sekhar Panda
Ree Mishra
Internet is a network of networks which links
thousands of computer networks throughout
the globe. It is just like an interstate highway
system that links one city to another.

Internet marketing refers to a marketing
strategy that uses the internet to promote or
run the business. It is also called as web
marketing/ e-marketing/cyber marketing.
E-commerce means commerce with anyone,
anywhere at anytime.
According to WTO, e-commerce has been
defined as production, distribution,
marketing, selling or delivery of goods and
services by electronic means.
E-commerce is a broader term and it includes
e-marketing.
A global reach
Cost effectiveness
Targeted audience
Meet changing demands
Increase sales
Always available to consumers
Maintain communication

Online promotions

Offline promotions
Fast availability
Saves money
Expansion
Easy availability of information

Slow internet connections
Electronic mode of payment
Cyber frauds
Cash on delivery system
Internet Users in India


According to the latest IMRB (Indian Market Research
Bureau)
International report the continuous growth in the
internet use has been Witnessed. In year 2000 there
were 5million internet users which increased to
12million in 2008, thus an increase of 7%. In year 2010
the total internet users were 32 million which indicates
growth of 20million. Similar growth in number of
internet users was recorded in the year 2014 (52million.)




PRODUCT

PRICE

PLACE

PROMOTION

If you never expose yourself, you will not
succeed

Product:
Individual goods, product lines/services.
Functionality, quality, safety, packaging,
brand & warranties.
- what are you selling to your customers?
- does it meeting the customers need?
-why would they choose your product over your
competitors product?
Price:
- What will customers pay for your products/ services?
Smart pricing strategies.
Price flexibility, level pricing, introductory
pricing, discounts, allowances, geographic
terms.
Considers material cost, competitors
pricing, product value & market conditions.

Place:
-Where can people see your product?
-Where can they buy it?
-How can they buy it?
Distribution system, warehousing,
transportation & shipping,
No middle men.
Search Engine Optimization(SEO).
A good domain name.
Non-complicated access to website.
Promotion:
-Where will the customer hear about you?
-What will they hear?
Ad campaigns in sites like Yahoo, Google.
Blogging, You-tube, Twitter, Facebook etc.
Why the traditional 4ps of marketing do not work on
the web?
New P: Perspective (of consumer)
Strategic listening.
Creating valuable
information.
RESEARCH OBJECTIVES-
Project a favorable corporate image
Provide product information
Encourage customer and handle their problems
Receive feedback from customers
Facilitate questionnaire
SAMPLING UNITS-
Web page
Web sites
Internet users

DATA COLLECTION METHOD-
Direct observation-
i)Collection of objective data.
ii)Collection of subjective data.
Questionnaire
Experiment
ADVANTAGES OF ONLINE
ADVERTISING
No expiration date
Lead time
Quality exposure
Freedom
Reach


DIRECT SALES
PRE-SALES
POST SALES SUPPORT
The best way to learn something new is simply do
it.
Internet surprises everyone
Only limit is ones creativity
Satisfying targeted audiences
Keep experimenting