PRESENTATION

ON
ORGANIZATIONAL ATTITUDE
BY:
GAUTAM DAS
MBA - 1
ST
YEAR
CIMT, LUCKNOW
DEFINITION
Attitude is a persistent tendency to feel and
behave in a particular way towards some
object.
- FRED LUTHANS

Attitudes are likes and dislikes.
- BEM
COMPONENTS OF ATTITUDE
Cognitive/Informational Component
Opinion, values, belief, ideas segment of an
attitude.
Emotional/Effective Component -
Emotional or feeling segment of an attitude in
terms of likes and dislikes.
Behavioral Component
An intention to behave in a particular way.


INFORMATIONAL EMOTIONAL BEHAVIORAL
POSITIVE AND
NEGATIVE
ATTITUDE
ATTITUDE
OBJECT
FEATURES OF ATTITUDE
Attitudes have an object.
Attitudes have
Direction
Degree
Intensity
Attitudes have structure.
Attitudes are learned.

TYPES OF ATTITUDE
JOB SATISFACTION
High level of job satisfaction : +ve attitude
Dissatisfaction : -ve attitude
JOB INVOLVEMENT
ORGANIZATIONAL
COMMITMENT
ORGANIZATIONAL
COMMITMENT
JOB INVOLVEMENT JOB SATISFACTION
ATTITUDE
ORGANISATIONAL
BEHAVIOR
FACTORS INFLUENCING
ATTITUDE
PERSONAL EXPERIENCE
Direct contact
Previous work experience
ASSOCIATION
Geographical
Religious
Organizational
FAMILY
PEERD GROUP OR SOCIETY
ROLE-MODELS
INSTITUTIONAL FACTORS


MEASUREMENT OF ATTITUDE
THURTSONS TECHNIQUE OF SCALING
Developed by THURTSON & CHAVE.
This technique was based on 11 statements.
Most favorable statement was put under pile-
1 while the most unfavorable under pile-11.
The scale is shown to the respondent.
His attitude score is then calculated on the
average of what he has checked.

LIKERTS METHOD
It uses 5 parameters.



These points show the degree of
agreement or disagreement.
It is considered more better than
THURTSONS METHOD.
It is also called as SUMMATED RATING
SCALE.





STRONGLY
AGREE
AGREE UNDECIDED DISAGREE
STRONGLY
DISAGREE
CHANGE IN ATTITUDE
Providing new information and ideas.

Use of group pressure.

Influence of friends.

Organizational changes.

Use of fear.

ATTITUDE IN WORKFORCE
DIVERSITY
Investment is made on diversity training to
reshape the attitude of employees.
Group discussions/Exercises.
Enhancement of soft skills.
Training for adjustment to changing
environment.
Social services.



THANK YOU