Business

Research
Method
Project on:
Best Business school in India


Adishree Agarwal
Jagrat Hasmukh Bhomawat
Jimit Mehta
Karishma Bothra
Kaushal Joshi
Neeta Prajapati
Pathan Yusuf Mohsin
Shyam Raj

Submitted by


Wide Range Of Phenomena

Need for Business Research
Definition
Aid to Managerial judgment, not a
Substitute


Introduction to Business Research

Method
Measuring Perception Regarding Business
Schools
Providing Relevant Information Pertaining
to Business Schools

Objectives of Research
 ◦ Overall Placements
◦ Global Placements
◦ International Internships
◦ Global Faculty
◦ Student Exchange Program
◦ Industry Interface
◦ Faculty: In-House & Visiting
◦ Course Content
◦ Research Publications
◦ Infrastructure

Parameters on which B-schools

are rated

A sample of 150 people has been
chosen who has direct link with
b-schools.
◦ Prospective MBA students: 20
◦ Faculty: 20
◦ Alumni: 10
◦ Management Students:100

Sample Size

Out of the various methods of conducting the
survey we choose the following two methods:


◦ Personal Interview- we clearly explained the

detailed questionnaire and got the required form
of answers from the respondent.


◦ Mail survey- As its very cost effective and we

were able to contact people outside our domain.
Also, the respondent can fill the questionnaire at
their disposable.


Data Gathering
Some of the errors which was verified while


analyzing the data are:



◦ Sample Selection Error-This occurs because of

inaccuracy in the design of sample or in the sampling
procedure. This error was verified by selecting only
those people in the sample who are directly linked to b-
schools.


◦ Data Processing Error-This error occurs because of

incorrect data entry during analysis. This error was also
checked.


◦ Interview Error-This error was checked by the

respective interviewer by explaining the questions to the
respondents in detail and by carefully recording the
answers.


Research Error Rectification

QUESTIONNAIRE
QUESTIONNAIRE
QUESTIONNAIRE
QUESTIONNAIRE
QUESTIONNAIRE
QUESTIONNAIRE
Alumni
Faculty
B-schoolstudents
MBA aspirants



Analysis of data and results.

IIM C
IIM B
IIM A
ICFAI- Hyderabad
MDI
Wellingkar
ISB
SIBM, Pune
IIM L
IMT

TOP 10 (Alumni)
ALUMNI
ALUMNI
ALUMNI
ALUMNI
ALUMNI
ISB
MDI
IIM A
SP JAIN
NMIMS
IIM B
XIMB
XLRI
IIM C
FMS

TOP 10 (Faculty)
FACULTY
FACULTY
FACULTY
FACULTY
FACULTY
IIM A
IIM C
IIM B
XLRI
IIM I
IIM L
ISB
JBIMS
SPJIMR
NMIMS

TOP 10 (B-Students)
B -Students
B -Students
B -Students
B -Students
B –Students
ISB
IIM A
IIM B
IIM C
SJIMR
XLRI
IIM L
IIM I
IIFT
FMS

MBA ASPIRANTS
MBA ASPIRANTS
MBA ASPIRANTS
MBA ASPIRANTS
IIM A
XLRI
IIM C
IIM L
IIM B
IIM I
ISB
JBIMS
IIM K
SJIMR

FINAL DATA ANALYSIS

FINAL DATA ANALYSIS
FINAL DATA ANALYSIS
FINAL DATA ANALYSIS
FINAL DATA ANALYSIS
FINAL DATA ANALYSIS