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HDFC Standard Life Insurance

The company currently has 25 retail and 6 group
products in its portfolio.

1. Group Plan

2. Protection Plan

3. Children Plan

4. Retirement Plan

5. Savings and Investment Plans

6. Health Plans

Premium Calculations:
Step 1: Premium is usually stated as Rs. per thousand
SA. (Sum Assured)
Step 2: Deduct adjustment for large S.A if applicable.
Step 3: Make adjustment for mode of payment of
Step 4: Add Extras.
Step 5: Multiply by SA.

Income Tax Benefits:
i. Income tax does not have to be paid on policy claimed and
surrender amount.
ii. The premium being not more than 20% of the SA on any
policy during any year.

Need-Based Selling Approach:
Eight-step structured sales process Disha, helps
customers understand their latent needs at the
first instance.

Transparent Dealing:
Clearly communicated to help customers take
the right decision.

Strict Compliance with Regulations:
Agents who successfully completed this training
only, are authorized by IRDA to sell ULIPs.

Focus on Training:

Training is an integral part of their business strategy.
To enhance their technical skills or the softer behavioral skills to be able
to deliver the service.


Sar Utha Ke Jiyo, first TV Advertising Campaign on 17
It was honoured as Among Indias 60 Glorious Advertising Moments.
It was ranked 6
amongst The 10 most effective Advertisements in
September 2007.
2 silver and 1 bronze awards at the ADFEST 2007 National Awards by
Agencies Association of India (AAAI).
3 awards are the highest won by any single brand in the financial services


Launch of website in 2000 - www.hdfcinsurance.com

Mr. Deepak M Satwalekar is the Managing Director and CEO
since November 2000.
Mr. Amitabh Chaudhry - Managing Director and Chief
Executive Officer.
Mr. Paresh Parasnis is the Executive Director and Chief
Operating Officer.
Ms. Vibha Padalkar is the Chief Financial Officer.
Mr. Ashley Rebello is the Chief Actuary and Appointed
Mr. Vikram Mehta heads the Sales and Marketing.
Mr. Prasun Gajri is the Chief Investment Officer.

Company has a strong presence in its existing markets with a
base of 2,00,000 Financial Consultants.

568 branches servicing customer needs in over 700 cities and
First branch opened in Churchgate on 1
November 2000.
Corporate head office is in Mumbai.

Contact Address:
HDFC Standard Life Insurance Co. Ltd.
'Trade Star', 2nd floor, 'A' Wing
Junction of Kondivita and M.V. Road
Andheri-Kurla Road
Andheri (East), Mumbai - 400059

As a life insurance company, HDFC standard life
insurance understand that customers have invested their
savings with them for the long term, with specific objectives in
mind. Thus, their investment focus is based on the primary
objective of protecting and generating good, consistent, and
stable investment returns to match the investors long-term
objective and return expectations, irrespective of the market