Language feature of Leaflet:

Actually the language feature of leaflet and

brochure is the same. The difference is only
the size of leaflet and brochure.

Designing a Leaflet
STRUCTURAL FEATURES:

1) Title & slogan
2) Introduction
3) Subheadings
4) Attractive illustrations and photographs
5) Include contact information, and where to
get further details

Title & Slogan should GET ATTENTION and
Grab the readers attention. Start with a
catchy heading, or Rhetorical questions
Catchy Slogans: Saving you money every
day. Every little helps! Try something new
every day. Fancy a great holiday break? Are
you interested in our maritime history?


Write the history, mission or vision of
Introduction Example: The Humanitarian
Reform Organisation was introduced in 2008.
It aims to make humanitarian response more
expected and develop harmony among
humanitarians. The objective is also to
inculcate leadership qualities, improved
planning and enhanced accountability.



Subheadings Give informative heading for
different sections. Sections provide
information and facts about the topic. BE
LUCID :
give a clear idea of what the reader is
expected to do
Persuade the reader to take action
idea in the readers mind

Subheadings must BE
PERSUASIVE:
1) Give a solution to the problem
2) Be specific, state the benefit clearly in the
leaflet
3) Use compelling language that makes Give-
people think away
4) Tell people why this event is good for and
them.
5) Be clear what the promotion is about, offer:
stating what the event is, when and where Buy
one, it is taking place and how much it costs. If
get one its free, say so! free

Designing a Leaflet
GRAMMATICAL FEATURES:
1) A range of different tensest they are
usually written in the present tense,
employing emotive language and often using
metaphors and similes.
2) Simple and direct language
3) Use of positive words
4) Use of non- discriminatory language

Use Superlatives such as biggest, brightest,
tastiest, creamiest, freshest, quickest etc. Use
ImperativeYou must buy this...Dont miss
this great offer... Dont delay, buy today!

Include contact information, and Contact
Information where to get further details (
phone/ cell number, email address etc)

Language feature Pamphlet

A pamphlet could also be considered as a factual
description. In this way the task would also be
suitable for SL. In here the language feature is the
same with brochure.
Features:
Creative use of language
Attention to presentation, for example, eye-catching
titles
Some language rules may be broken
Some factual information included
High proportion of adjectives and adverbs
Use of rhetorical devices

Language feature of Banner :

Clear statement with big size font
Should be contain short message
Contain logo or symbol
Include contact information (if that is event)
The color is not too much