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Introduction

Marketing
Activities
Sponsors of
NEEV
Associations
and
Sponsorships
Whats in it
for you?
neev@scmhrd.ed
u
2014
What is NEEV?
One of Indias largest Business School Event

Organized by SCMHRD, Indias 12
th
Best Business
School

Spread over 3 days, consisting of nearly 35+
sub-events; customized for our partners

International Event

Celebrity performers

Top 40 B-Schools of India participate IIMs, XLRI,
MDI, TISS, NMIMS, ISB

Open to leading under graduate institutes as well

The Theme : The Quest Equilibrar
Budget 1.30 crore
10000+ visitors, 4000 participants

AUGUSTUS :
Flagship Event of NEEV
Prize Money: 4000USD
Across top B-schools
10 Business Games
Merchandising Kiosks for special partners
Participants from over top 40 b-schools
NEEV 2013
Highlights
Celebrity Talk Show
Mr. Aditya Ghosh
(CEO Indigo)

Rohan Joshi (Stand-up
comedian)
Sunburn for the first
time in Pune
Raghu Dixit Project
NEEV 2013
Main Events
Atlantis Dairies
Mr. Jacob
CPO, Apollo
Hospitals

Mr. Madhusudan
Khemka, MD
Regen Powertech
Mr. Keshav
Gaur,CEO
Vertex India
Mr. Ravi
Pisharody,
Tata Motors
2012 2011
Atlantis Diaries
Mr. Harsha Bhogle,
Commentator and
Journalist
Mr. Aditya
Ghosh,
CEO - Indigo
Mr. H.K Gandhi,
HR Director - Indigo
Enterprises

Mr. Shripal
Gandhi,
CEO Swipe
Telecom
2013 2012
Previous Celebrities
Jaytech at Sunburn Festival (2013)
Raghu Dixit Project (2013)
Akcent (2012)
Agnee (2012)
Sivamani and Hard Kaur (2011)
Parikrama (2010)
Motherjane (2009)
KK (2008)
Cultural Events
Fashion Show
Dance competition
Singing competition
Mad Ads
Minute to Fame
Battle of the Bands
And much more



On Ground publicity starts 3 days before Neev as a
run up to the event.
On Ground Publicity
TV and Radio Commercials to be aired 10 days prior to the event by
our TV partners and updates about NEEV through our radio partners

The event is covered by leading national dailies like The Times of
India
Media Publicity

Linking Berger Paints site to the official Neev website which
had 35000+ hits last year

Constant tweets and updates to be put up about Berger Paints
on the Neev page

The promotional videos and emails featuring Berger Paints will
be shared with over 300 campuses across the country

Promotional advertisements in select PVR and INOX cinemas

Social Media
KARVE ROAD
HINJEWADI IT PARK
Outdoor Promotion
CANTERS
Title Sponsor


NEEV will be called Celio presents NEEV 2014" in all the communication

Maximum visibility and presence across each and every event of NEEV and through all media channels
and will be given a STALL in campus.

Title Sponsor will be given a 15 minute slot everyday to make presentations or show advertisements of
any nature during the 3 days of NEEV

Presence on website, all NEEV collateral, posters, hoardings etc.

All promotional material and NEEV collateral shall carry the name and logo

Senior Management as a guest speaker at Celebrity Talk Show

The NEEV T-Shirt which is worn by everyone on campus will carry the logo of Celio . The T-Shirt is also
worn after NEEV which considerably increases the brand presence

Promotional video during NEEV for all the students from various campuses across the country.

Launch of any new or existing product to capture target market.



Associate Sponsor
Celio would be called as the Associate Sponsor in all Communications.

Display banners at prominent locations during the event.

The Associate Sponsor will be given a 5 minute slot everyday to make presentations or show
advertisements

The Associate Sponsor will get a stall in the event grounds to display its products

The Associate Sponsor will be allowed to distribute publicity material

The Associate Sponsor will be included in promotional videos screened during NEEV 2012 for all
the students from various campuses across the country.

Publicity through Media Channels such as TV/Print/Radio/Outdoor Media/Social Media

Posters, hoardings and other audio-visual promotional activities that form a part of the NEEV
publicity campaign will carry the name and logo of the Associate Sponsor.


Fashion Show Sponsor
The fashion show will be called Celio present Show Stoppers and the entire theme, flow of
events will be at the discretion of Celio.
Logo on the NEEV Website, linked to Sponsors home page.
Posters, hoardings & other audio-visual promotional activities for AUGUSTUS will carry the name
and logo of the Sponsor
Publicity through Media Channels such as TV /Print /Radio / Outdoor Media / Social Media
Banners, posters & paraphernalia during all rounds of AUGUSTUS
All event literature would feature the name and logo of the Sponsor
Name & Logo on the AUGUSTUS T-shirt, worn by all participants and also given as souvenirs to all
eminent judges and guests of AUGUTUS
To share your Case Studies and get solutions from the Best Business Brains of the country.



Whats in it for you?
Expected footfall of more than 12,000 people over 3 days.
Company/ Product/ Service Branding
Visibility across the High Footfall areas of Pune.
Visibility through Bus Shelters, Canters, Kiosks, Hoardings and Announcements.
Continuous Airplay of companys Advertisement during and in between competitions.
Option of distributing hampers to all participants.
Company logo on website, T-shirts, event literature and flexes
Introduction
Marketing
Activities
Sponsors of
NEEV
Associations
and
Sponsorships
Whats in it
for you?
!
neev@scmhrd.ed
u