GRAND STRATEGY MATRIX

AND
ITS APPLICATION ON MEDIA
INDUSTRY
Group Members


Muhammad Ahmed Hamid
Shariq Jamil
Updesh Thakwani
Usman Ahmed
Introduction
Often called as Master or Business Strategy,
provides basic direction for strategic actions

Indicate the time period over which long range
objectives are to be achieved

Firms involved with multiple industries, businesses,
product lines or customer groups usually combine
several GRAND strategies

Any one of these strategies could serve as the basis
for achieving the major long term objectives of a
single firm


Based on two dimensions

Competitive position (X-axis)

Can be either strong or weak
Depends on following factors:
Market Share
Ability of the firm to compete on price and quality
Customer Recognition

Market growth (Y-axis)

Can be either rapid or slow
Depends on the annual growth rate (sales) within the
particular market/ industry in which the firm competes.

Quadrant II

1. Market development
2. Market penetration
3. Product development
4. Horizontal integration
5. Divestiture
6. Liquidation
Quadrant I

1. Market development
2. Market penetration
3. Product development
4. Forward integration
5. Backward integration
6. Horizontal integration
7. Concentric diversification
Quadrant III

1. Retrenchment
2. Concentric diversification
3. Horizontal diversification
4. Conglomerate
diversification
5. Liquidation

Quadrant IV

1. Concentric diversification
2. Horizontal diversification
3. Conglomerate
diversification
4. Joint ventures
RAPID MARKET GROWTH
SLOW MARKET GROWTH
WEAK
COMPETITIVE
POSITION
STRONG
COMPETITIVE
POSITION
Key Terms
Co-centric Diversification: New Product, Same Core
Idea, New Market

Backward Diversification: New Product, Different
Core Idea, Same Market

Conglomerate Diversification: New Product, New Core
Idea, New Market


Quadrant I

Excellent strategic position
Concentration on current markets and products
Take risks aggressively when necessary

Quadrant II

Evaluate present approach seriously
How to change to improve competitiveness
Rapid market growth requires intensive strategy



Quadrant III

Compete in slow-growth industries
Weak competitive position
Drastic changes quickly
Cost and asset reduction indicated (retrenchment)

Quadrant IV

Strong competitive position
Slow-growth industry
Diversification indicated to more promising growth
areas


Media Industry In Pakistan

11 million TV sets
Total Reach: around
80 million
High Growth Rate
Around 80 TV
channels nationwide
PEMRA is the
regulatory Authority
Strong Competitive
Business
environment


Relevance of the GRAND Matrix
Boom of the news channel Industry
Technological Advancements.
TV is no longer the only source of news output
Liberal Policies
Strong Competitive market
Industry on the way to attain maturity.
New developing categories
Multiple channels competing in each category

WEAK
COMPETITIVE
POSITION
STRONG
COMPETITIVE
POSITION
RAPID MARKET GROWTH
SLOW MARKET GROWTH
II

I

III

IV
RAPID MARKET GROWTH
SLOW MARKET GROWTH
WEAK
COMPETITIVE
POSITION
STRONG
COMPETITIVE
POSITION
EXAMPLES