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3
Subsidiary of the Future group
Founded in 2001
More than 100 stores in operation
Plan to open stores in cities like
Aurangabad, Indore etc
Ms Aaina Mahajan, age 25 , HR Professional ,
New Delhi
Mr. Mukul Sachdev, age 42, Businessman ,
Darjeeling
Mrs. Jyoti Bakshi, age 32 , housewife, Belgaum
Ram Gopal, age 35, Domestic Help, Indore
Big Bazaar is present in 54 cities all over India,
Including tier 1, 2 and 3 cities
Currently runs 150 big bazaars and 180 food
bazaars present in tier 1 and Tier 2 cities
20 of these stores will be set up in tier 2 cities,
in the hypermarket format chain.
‘Jo Bazaar mein milta hai, woh sab Yahaan milta hai’
The Product mix contd…
Time Pricing
Value Pricing