SWOT ANALYSIS

THANE(W)

Presented By
Pankit Patwa

rahuldutt1@gmail.com

K.J.SOMAIYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

Flow of Presentation
 Introduction

• Location: Thane(W), nearby to station.

• Area: 4,200 sq.ft.

• Total employees: 3 sales staff, 1 floor manager, 1 accounts manager, 1

showroom manager, 2 housekeeping staff.

• Sales: 2,00,000 approx. (during the period of 2 days of store visit).

• Footfalls: 30
• Revenue of the store is approx. 25,00,000/month.
 Strengths

• Strong product and technical knowledge of

employees across categories.
• Multitasking Staff.
• Location.
• Good Brand Name.
• Very competitive pricing.
 Weaknesses

• Lack of motivation among the Employees.

• Average Window and in-store display.
• A few empty shelves and places.
• Less usage of the area (or inadequate usage of area)*
• Sales skill are less sharpened and low level of
customer interaction.
• Ineffective Customer Loyalty Measures.

* Refer the table in the next

 Opportunities

• Effective Use of Staff.

• Knowing your customer.
• Increase in footfalls.
• Opportunity to improve sales through
employee motivation.
 Threats

• Competition
• Customer Attrition
• Employee Attrition
 Recommendations

• The management can come up with an inter-store contest such

as “Best Store Display”.
• Increase employee motivation by rewarding them through such
contests thereby motivating them to work on the display.
• Customer Feedback System. (e.g. a suggestion box or book)
• Continuous Monitoring by management.
• Should allot customer care executive work to an existing staff
on rotational basis.
 Recommendations Contd…

• Cross Promotions.
• In store Promotions through enthusiastic staff and
cheerful display.
• Part time employee required especially during peak
hours.
• Price tags also in Marathi.
• Display advantages of D2H and compare it with
others.
 Conclusion

• Next Thane(w) store is at a good location and a few changes in

the daily store operations and other suggested changes in the
system would ensure increase in efficiency and thereby increase
in profitability of the store.

• The store surely has capability to perform better with the given
resources if supported by the proper help and direction by the
management.
 Comparison

Vijay Sales Kohinoor Next

Revenue* 1.5 – 2 Cr 1 Cr 25 Lakhs
Area (sq.ft.) 10,000 (Approx) 4,500 (Approx.) 4,200 (Approx.)
Refrigerator 79 67 42
Washing Machine 45 56 35

LCD 87 63 33
CRT 18 13 22
AC 54 48 17
•Example of ineffective use of the floor space.
•Cannot be considered that Next has high Stock turn ratio after comparing
revenues of other stores.

* Approx. as told by Showroom manager of next

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