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COMMUNICATION CHANNELS
ILLUSTRATING STRUCTURES 1
The Pyramid
Traditional
view of
organisations
Decisions pass
down formal
channels from
managers to
staff
Information flows
up formal channels
from staff to
management
ILLUSTRATING STRUCTURES 2
Entrepreneurial
Key
worker
Most small
businesses have this
structure
Key
worker
Key
worker
One or two
people make
decisions
Key
worker
ILLUSTRATING STRUCTURES 3
Matrix
Marketing
Production
Finance
Project A
Project teams
created
Project B
Staff with
specialist skills
Decentralisation
Empowering and
motivating
Freeing up senior
managers time
Better knowledge of
those closer to
customers
Good staff development
CHANNELS OF COMMUNICATION
Communication in organisations follows paths or
channels
Communication between managers and subordinates
is known as vertical communication
This is because the information flows up or down the
hierarchy
VERTICAL/LATERAL COMMUNICATION
Organisation chart shows vertical (black arrows)
and lateral (green arrows)
Board of Directors
Finance
Marketing
Production
Finance
Officers
Marketing
Assistants
Factory
Operatives
CHANNELS OF COMMUNICATION
Channels
ORGANIZATIONAL COMMUNICATION
The
The
Information
overload
Embellished
Delays
Lack
messages
in formal communications
Different
styles of change
Intimidation
Manager's
interpretations
Electronic
noises