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The Essential

PowerPoint
Template for

KILLER
SLIDESHARE
PRESENTATIONS

A publication of

INTRO
Designing a PowerPoint from scratch isnt ideal for most marketers.
Though some of us may have some flair for design, its pretty daunting to look at
the default introduction title slide, knowing you have a ways to go before you have
an engaging, interactive presentation to upload to SlideShare.
To make sure youre set up for SlideShare success, follow the steps in this
template. Well help you figure out the slide design elements, then combine them
in different layouts, and then take care of some SlideShare-specific technical
skills. Bonus: We even sprinkled in some extra resources in case you want to
make your presentation extra spiffy.

Want to skip ahead? Heres what were going to


cover.
DESIGN
5 Fonts
6 Colors
7 Visual Content
8 Stock Photos
9 Vector Icons
10 PowerPoint Objects
11 Screenshots

LAYOUTS
13 Cover
14 Section Header
15 Numbered List
16 Checklist
17 Bulleted List
18 Quote
19 Statistic
20 Calls-to-Action
22 Author Profile

SLIDESHARE
TECH TIPS
24 Animated
Slides
29 Clickable Links
30 Export as PDF

DESIGN
The essential visual elements thatll
make your slides look gorgeous.
Were going to walk you through best practices for creating engaging
visual content in a presentation. Then, you can use these design
elements as building blocks for the rest of your SlideShare
presentation.

FONTS
1
2

Pick two different fonts to use throughout your presentation: One


for your headers, and one for your body text. Your header font
should be bold and eye-catching, and your body text font should
be simple and easy to read. (See how weve done it in this
presentation?)
When trying to emphasize small text, use bold text, not italics.
Bold text is much easier to read when its small.

Want to spruce up your


presentation with custom
fonts? Here are 28 free fonts
you can download.

COLORS
1

Colors set the tone for your presentation and


help your readers digest information. Without
diving too deep into theory, one of the best
color combinations is the triadic color scheme
(shown on the right), which is three colors
located 120 from each other on the color wheel.
At the very least, you should have one or two
neutral colors and one stand-out color. Learn more
about the different types of color combinations in this
helpful post by KissMetrics.

The key is to make sure there is a big difference between the colors you pick to
help grab your viewers attention and direct their attention to where the
important information is.

VISUAL CONTENT
There are lots of ways to incorporate visual content into your
presentations without hiring a designer. Here are four ways can
give your presentations some visual pop:

Stock Photos
Vector Icons
Screenshots
PowerPoint Objects

In the next few slides, well break down each type of visual
content as well as resources you can use to find and
create them.

VISUAL CONTENT
Stock Photos
Having engaging photos is crucial to your
SlideShares success -- but you need to
make sure you have exclusive rights to using
them.
While you can always use Creative
Commons visuals, non-cheesy stock photos
look much more professional and can be
used whenever and wherever you like.
Tip: To receive 75 free stock
photos you can use in your
presentations, head here:
http://bitly.com/75StockSocial

VISUAL CONTENT
Vector Icons
Notice that icon to the right? Its called a vector icon: its
basically an icon that can be stretched to any size without
looking pixelated. Pretty cool, huh?
They are extremely useful for conveying abstract
concepts think of things like email and social media that
you cant just snap a picture of (or you can but its not
that eye-catching).
There are a few ways you can find or create vector icons:
Find free or paid vector images online, such as here.
Use special character fonts like Webdings, Wingdings,
and Symbols.

VISUAL CONTENT
PowerPoint Objects
Another way to create icons and objects is by using PowerPoints
shapes. Though there arent a ton of options available, they can
This speech bubble is an example of
be a great way to hack together engaging icons and objects.
a PowerPoint shape. If you want to
learn more ways to create visual
To spruce up your PowerPoint objects, select the object you
content, check out our visual content
want to beautify, then in the menu, click Format, then Shape
crash course here:
in the drop down menu. A whole slew of options will appear
http://bit.ly/VisualContentCrashCourse
so you can customize your object:
Fill Background: Under Fill, select a color in the drop down next to Color.
Transparency: In that same tab, drag the Transparency slider to make it more transparent.
Rotate: Under 3-D Rotation, you can rotate an object on the X, Y, or Z axis.
Glow: Under Glow and Soft Edges, you can select the color, size, and transparency of a halo
around your object.
Shadow: Under Shadow you can choose the color, size, distance from object, transparency, and
angle of the shadow.

VISUAL CONTENT
Screenshots
And of course, if you want to include any
images of software or websites, youll want
to incorporate them into your presentations.
Youll take a screenshot outside of
PowerPoint (on a PC, push the Print
Screen button; on a Mac push Command
+ Shift + 3).
Once you have an image of your screen,
you can use PowerPoint to crop, edit, and
annotate the screenshot. For example, we
used an arrow found in the PowerPoint
Objects to highlight a blog post headline in
the example on the right.

LAYOUTS
10 different slide layouts you can
use in your own presentation.
The next step to creating a presentation of your very own is to mix and
match the previous design elements in different slide layouts. Here are
10 to get you started, but keep in mind that you should substitute your
own design flair when you use them.

INSERT TITLE.
Insert Subtitle: Lorem ipsum dolor sit amet.

HEADER TITLE
SUBTITLE

NUMBERED LIST TITLE


1

Nulla lacus eros.

Facilisis vitae condimentum ut.

Aliquam accumsan neque.

Praesent elementum tortor non diam mollis.

CHECKLIST TITLE
Nulla lacus eros.
Facilisis vitae condimentum ut.

Aliquam accumsan neque.


Praesent elementum tortor non diam mollis.

BULLETED LIST TITLE

Lorem ipsum dolor sit amet.

Sed do eiusmod tempor incididunt ut labore.

Et dolore magna aliqua..

Ut enim ad minim veniam, quis nostrud


exercitation.

Ullamco laboris nisi ut aliquip ex.

Ea commodo consequat nostrud exercitation.

Duis eu velit
facilisis, ornare dui
eget, gravida
neque.

AUTHOR NAME
Author Title

55% of people in lacinia sit amet ligula sit amet vestibulum.

Source: Company Name

Insert CTA Header


CTA Copy: Nullam laoreet,
turpis nec fermentum
pellentesque.
http://bit.ly/YourCustomURL

ATTEND EVENT
BOSTON, MA | AUGUST 19-22, 2013
NAME.
Click here to learn more:
WWW.INBOUND.COM

BY AUTHOR.

@Twitter_Handle

SLIDESHARE TECH
TIPS
A few extra pointers to help you spruce up
your presentations for SlideShare.
Being successful on SlideShare isnt as simple as uploading an existing
PowerPoint presentation no matter how beautifully youve designed it. Here
are three really important tips to consider before you upload your presentation.

ANIMATED SLIDES
SlideShare does not support PowerPoint animation, so all of those
smooth entrances you planned for your text boxes and objects go out the
window once you upload your presentation.
But you can still fake animation by creating a series of slides with a
new object appearing on each new slide.

Click through the next few slides to see how this might work.

ANIMATED SLIDES
SlideShare does not support PowerPoint animation, so all of those
smooth entrances you planned for your text boxes and objects go out the
window once you upload your presentation.
But you can still fake animation by creating a series of slides with a
new object appearing on each new slide.

Click through the next few slides to see how this might work.

Ooooh! Heres a
new object that just
appeared on
the right!

ANIMATED SLIDES
SlideShare does not support PowerPoint animation, so all of those
smooth entrances you planned for your text boxes and objects go out the
window once you upload your presentation.
But you can still fake animation by creating a series of slides with a
new object appearing on each new slide.

Click through the next few slides to see how this might work.

And another, on
the left!

Ooooh! Heres a
new object that just
appeared on
the right!

ANIMATED SLIDES
SlideShare does not support PowerPoint animation, so all of those
smooth entrances you planned for your text boxes and objects go out the
window once you upload your presentation.
But you can still fake animation by creating a series of slides with a
new object appearing on each new slide.

Click through the next few slides to see how this might work.

TIME-SAVING TIP
Ooooh! Heres a
Work backwards. Create the final slide with all the elements in place. Then,
And
another,
onmany times you want the animations
new object
duplicate
it however
to appear.that
Next,just
delete extra objects from earlier slides of the animation. This way, youre not
the left!
appeared on
trying to position all the elements again and again as you progress through the
the right!
animation.

CLICKABLE LINKS
If done right, you can include links in your
presentation that SlideShare users can click
on directly in the slide perfect for
showcasing any calls-to-action or external
resources.
If done wrong, youll have something in
SlideShare that looks like a link, but you
cant actually click on it, which could severely
decrease your click-through rates.
The process for making clickable links in
SlideShare is different for Mac and PC, but
you can get a step-by-step guide for both
platforms in this HubSpot blog post.

EXPORT TO ADOBE PDF


If you are making a clickable aspect, you will
already have done this step, so you can skip
to the next slide.
If you dont have links in your presentation,
youll need to make sure you export your
PowerPoint to PDF (ideally in Adobe
Acrobat). This way, make sure the quality
and designs are preserved once uploading
to SlideShare.
To save your file as a PDF:
Mac: Select File > Save As, then choose
PDF as format.
PC: Select File > Save As Adobe PDF.

AND
YOURE
DONE!

The PDF of your slides is


ready to be uploaded to
SlideShare. Go on, do it!

Once its uploaded, add a


title and description, and
promote it on your social
media channels to get
exposure.
Then, sit back, relax, and
watch the traffic and leads
pour in!

So you have a great presentation and you


want it to drive more business
can help with that.

What is

All-in-one inbound marketing


software.
Get a Demo

Video Overview

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