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Press Conference
New Delhi: July 08, 2008
About ITOPS
An Introduction
Industry Validation
of the Market
Figures
Only Demand-Side
Study on the Indian
IT Hardware market
ITOPS
Largest Tracker
Study on the Indian
IT Hardware market
Longest Running
Tracker Study on the
Indian IT Hardware
market
Data is collected
after Last Mile
No undercounting/over
counting stock in pipeline
Includes direct imports
by customers
Accurate estimation of
assembled market
Accurate assessment
of Buyer Profile
Who bought, Where
usedNot dependent on
perceptions of reseller/
channel member/ vendor
Identification of
Emerging Segments
Market/ Customer
Sentiments
Factors in the market/
customer sentiments and
opinion
along
with
industry level indicators
The study is conducted on a bi-annual basis covering the following time periods
2005-06
ITOPS completes its 10th year, thus being the longest running IT tracking study
2003-04
2002-03
1998-99
Launch of supplementary
channel survey for in between
quarters
1996-97
Launch
of ITOPS as
an annual
Study
Industry Validation
Two Pronged Validation Process
Validation
MAIT
Findings on
Market-size
projected to
All - India
Urban market
Various
IT Players
Validation
The findings from ITOPS is accepted as the official market performance of Indian
IT hardware market by Manufacturers Association for Information Technology
(MAIT), the nodal body for IT hardware industry in India.
Household
Establishment
factory/ Warehouse
What happened?
Product coverage:
Computers
Printers
Peripherals
UPS
- UPS
Networking
Internet
10
Units
40%
7,344,306 Units
34%
40%
26%
30%
23%
30%
25%
31%
27%
18%
20%
20%
10%
10%
0%
0%
North
West
South
2006-07
East
17%
(-13%)
(39%)
(39%)
(10%)
North
West
South
East
2007-08
PC consumption in both West and South grew by 39% each; in East it grew by
10% while in North it declined by 13%
13
Units
Households accounted for 44% of the market growing 150%, Businesses accounted for
56% of the market growing 93%
14
Notebooks are fast penetrating beyond the top 4 metros; growth rate 152%
15
% Units
Units
40%
40%
31%
27%
30%
5,522,167 Units
24%
30%
18%
20%
10%
20%
27%
30%
25%
19%
(-14%)
(10%)
(4%)
(7%)
North
West
South
East
10%
0%
0%
North
West
South
2006-07
East
2007-08
18
2006-07
2007-08
Sales of MNC Brands grew by 16% however that of Informal sector PCs declined
by 12% in absolute terms
19
Consumption in Top 4 metros declined by 28% while sales outside the Top 4
metros grew by 14%
20
74%
60%
Units
75%
77%
72%
40%
81%
26%
19%
23%
28%
25%
% Units
% buyers
SEC B
SEC C
100%
18%
16%
20%
21%
36%
34%
28%
46%
46%
51%
55%
2002-03
2003-04
2004-05
2005-06
20%
18%
36%
39%
44%
43%
2006-07
2007-08
80%
% buyers
60%
29%
40%
20%
0%
24
Units
25
% Units
Sales to small and medium enterprises grew by 127% and 121% respectively,
however in large establishments it declined 37%
26
Next 4
Top 4
100%
22
36
80%
60
35
55
60%
16
26
40%
21
20%
36
48
58
52
2006-07
2007-08
19
0%
2003-04
2004-05
2005-06
Consumption in Top 4 metros declined by 17% while sales outside the Top 4
metros grew by 64%
27
000 Units
Translates
to 52
million
internet
users
(Entities are establishments/individual with internet connection; an entity may house/ be multiple user/s)
Internet
penetration by
Town class
Overall
Top 4 Metros
Next 4 Metros
Other 8 Metros
Remaining 6 Metros
Internet penetration
among households
by SEC
46%
50%
42%
46%
28%
Home
21%
25%
17%
16%
11%
SEC A SEC B SEC C -
43%
16%
6%
29
Data Card
March
2007
38%
19%
15%
38%
1%
*
*
March
2008
16%
18%
7%
43%
2%
12%
2%
DSL
30
Product
2006-07
2007-08
%
Growth
55,22,16
7
1%
2006-07
2007-08
%
Growth
10,431
10,216
-2%
3,830
7,289
90%
1,533
2,016
32%
Computers
Desktops
5,490,59
1
Notebooks
850,860
Servers
90,189
18,22,13
9
1,22,178
114%
35%
31
Total Sales
Product
2007-08
2008-09
% Growth
Desktops
55,22,167
55,00,000
Notebooks
18,22,139
30,00,000
65%
Total PCs
73,44,306
85,00,000
16%
32
Thank you!
33