Presentation On:

B-PLAN- YUDEEP SOLAR

By:
Deepak Subhash Mahale.
B.Tech Mechanical, College of Engineering Pune
Currently Working in
Johnson Control India, Pune Division
HVAC LOB, Operation Department.

Yuvraj Prakash Pawar.

B.Tech Mechanical, College of Engineering Pune
Currently pursuing M.Tech Degree.

B-PALN PRESENTATION | SUTRA 2014

INDEX

ELEVATOR PITCH
MISSION & VISION STATEMENT
MARKET & INDUSTRY ENVIRONMENT
VALUE PROPOSITION
COMPETITION SCENARIO & ENTRY BARRIERS
MODEL
PLANT LAYOUT
MARKET TRACTION
FINANCIAL FORECASTS
CAPITAL & APPLICATION OF FUNDS
GAPS
RISKS

References

B-PLAN PRESENTATION | SUTRA 2014

ELEVATOR PITCH

How to get Hot Water?

Electricity & Gas Lead towards Global Warming and pollution.

Solar Power Dependant on Weather Condition.

Solution of Problem is YUDEEP Solar Water Heater Unique Zeolite Hot water technology*
Instant Hot Water ANYTIME, ANYWHERE
Seeking 10 Lakes initial investment
Expect break even to occur by the end of 1 and half year
Excepted yearly profit of 920000 Rs.
* Patent file on this research.

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MISSION & VISION STATEMENT

Mission:
YUDEEP Solar committed to offering our customer innovative & Energy Efficient
Products with the ultimate goal of Customer Satisfaction

Vision:
To become a global leader in solar water heater industry by 2020, offering
innovative solutions for enhanced customer satisfaction.
And reduce environmental impact through advanced technology in products.

Values:
Innovation
Customer Satisfaction
Dedication
Integrity

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MARKET & INDUSTRY ENVIRONMENT

Size of market in terms of volume & value and expected growth potential.

Table 1: Estimated breakup: Functional Solar Water Heater Installation Till 2009

Figure 1: Percentage-share of sectors in SWH installations 2022

Table 2: SWH potential under realistic scenario (cumulative million m2 )

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*Source of data: Ministry of New and Renewable Energy

MARKET & INDUSTRY ENVIRONMENT

Expected target customers

Figure 2: Climate Zone of India

*Source: MNRE 2012

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MARKET & INDUSTRY ENVIRONMENT

Info of existing product available in the related field and their

strength/weaknesses
1. Flat Plate Collectors (FPC) based Solar Water Heaters
There are 60 BIS approved manufacturers of Solar Flat Plate Collectors.
2. Evacuated Tube Collectors (ETC) based Solar Water Heaters
There are 44 MNRE approved ETC based solar water heating suppliers.

Strength of our product over conventional SWH:1. Water can be heated at any time of the day and night.
2. The small packs/container of dry zeolite can be used as mobile heater.
3. The drawback in SWH of reducing temperature of hot water is
completely removed in this product.
4. Number of water heating and zeolite drying cycles can be done in
single day which is not possible in SWH.
5. Zeolite is porous material so the surface to volume ratio of zeolite is
more. Due to this, zeolite can store 5 times more heat compared to
water.
6. Size of the system is less compared to SWH. So less roof top area is
required for this
system.

Weakness of our product over conventional SWH:1. It uses vacuum pump to recharge the zeolite.
2. Compared to conventional SWH, maintenance cost will be more as
there is moving parts
in the system.

B-PLAN PRESENTATION | SUTRA 2014

VALUE PROPOSITION

B-PLAN PRESENTATION | SUTRA 2014

COMPETITION SCENARIO & ENTRY BARRIERS

ENTRY BARRIERS
Lack of available financing for SWH businesses and consumers
A lack of awareness about the favorable lifecycle economics of SWH
technology
Lack of government policy supporting EE/RE
Lack of information dissemination and consumer awareness about
energy and EE/RE

There is a limited amount of capital going towards new investments in solar

technology.

B-PLAN PRESENTATION | SUTRA 2014

MODEL
Technical specification:Hot water capacity - 150 litter water per
day.
Zeolite - 20kg Type - 13x Natural
Size - 1000x800x500mm
Supporting base material - Galvanized
steel
Welding- Argon arc welding
Pump Specifications:
Voltage: 220 V/50 Hz / 110 V/60 Hz
Free Air Displacement: 3 CFM / 3.6 CFM
Ultimate Vacuum: 35 Microns (5 Pa)
Motor: 1/4 HP
Rotating Speed: 2800 RPM / 3360 RPM
Intake Fitting: 1/4" SAE
Oil Capacity: 150 ML
Dimension: 246*105*200 MM
Net Weight: 4.3 KG
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PLANT LAYOUT

Raw materials:
1. Copper Pipe
2. MS "L" section angles
3. Reflector Sheets
4. Copper Sheets
5. Thermostat
6. GI pipes
7. Valves and tap

(Details of Plant and machinery required)

Process of Manufacturing:
The manufacturing process Steps:
a) Cutting of parabolic solar reflector.
b) Manufacturing of zeolite chamber.
c) Manufacturing of base structure.
d) Final Assembly of Product.
e) Inspection and packing.

Machinery Required:
1. Welding machine,
2. Brazing machine,
3. Rolling machine,
4. Drilling machine,
5. Grinders
6. Engineering tools
7. Bench Grinder
8. Fume Collector

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PLANT LAYOUT

Project Presentation_Project 1 | Sept. 2014

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MARKET TRACTION
Residential (80% Market) - Focusing on Upcoming Government projects like MHADA
Hotel (6% Market) Focus on Upcoming Hotel series, like Hyatt, IBMS etc.
Industry (6% Market) Focus on textile company where more hot water requirement.
Other (Railway+ hostel ) (5% Market) Government/ privet college hostels.

Strategies to get more market share:

Tie up with builders.
Replacement/ Exchange scheme for old SWH.
Start workshops for creating awareness in society.
GREEN INDIA Government project initiative .

Trying to put advance Solar water heater idea to Government. (MyGOV.in)

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FINANCIAL FORECASTS

17000

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CAPITAL & APPLICATION OF FUNDS

Capital Requirement

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CAPITAL & APPLICATION OF FUNDS

APPLICATION OF FUNDS

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GAPS
TECHNOLOGY GAPS: Supporting local and adapted technology and business model innovation
GAPS

NEEDS

Lack of a formal system to support moving from ideas to

implementation

Improved structures for R&D commercialization

Technology training not up to date to build necessary capacity

Support from governments, private sector and research institutions.

COMPANY GAPS: Building existing private sector capacity and creating a pipeline of high-impact new ventures
Individuals and businesses have a poor understanding of the value
of climate technology goods and services

Training and education (including philosophies) Initiatives informed

by consultants and customized to local situations

Difficulty in finding skilled and experienced people

Scholarships, sponsorship, mentoring and Internships Comprehensive

training at all levels using the appropriate content.

FINANCE GAPS: Facilitating access to flexible sources of finance for product development and early company growth
Lack of working capital for business operations

Facilitation of access to mentorship and financing opportunities

with larger established companies

Financial institutions lack technical expertise and knowledge for

evaluating climate technology projects

Facilitation of bank financing through the use of an independent

expert to work with financial institutions

MARKET GAPS: Creating new and expanding local, regional, and global markets
The price of climate tech is high, especially for low income users

Fiscal and financial/monetary Incentives Market segmentation

Lack of consumer awareness, information and knowledge

of products New media to raise awareness National awareness programs,17school
B-PLAN PRESENTATION | SUTRA 2014
and services
competitions, and demonstration projects

RISKS

Risk Category

Risk Description

Proposed Mitigation Measure

Management team
and staff

There are risks associated with the

unavailability or lack of talent to manage
the centre
Other risks include the selection of a
manager and/or staff who are ineffective
at delivering the expected Results

Salaries of CCIC management have been

calculated at competitive market rates to
attract required talent.
Local advisory committee will specify
the job description and associated terms
and conditions of employment for each
employee

Capacity &
Governance

Risk that the project implementation

team lacks adequate staffing, processes
and/or systems sufficient to allow for
successful achievement of the
results envisaged by the
Project

As part of project preparation, company

will ensure that the staffing
arrangements and project management
procedures are adequate.
Through review of relevant financial
management capacity of the
host/implementing partners, necessary
training will be provided.

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RISKS
Risk Category

Risk Description

Proposed Mitigation Measure

Fraud & Corruption

Grants provided to implementing will

be mismanaged

Financial management and

technical progress will be routinely
supervised during implementation.

financing/donor
support

Budget outlined in business plan is

insufficient to execute current model.

Close monitoring of financing decisions

including flexibility in reallocating
program budgets as needed

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References

Sr. No.

Name of Document/Web address /Book

Publisher /Remarks

1.

Lean Start Up

Eric Rise

2.

B.Tech Project report

Data of zeolite material testing.

3.

Nano Energy Business Case

SESSA (Sustainable Energy Society

of Southern Africa)

4.

Financial Analysis of Residential PV

and Solar Water Heating Systems

All Document

5.

Energy Crisis

Volume-2 1975-75. Energy Crisis, ed.

L. Sobel.

6.

Solar Revolution, the economic transformation of the global

energy
industry. 2006,

Cambridge, MA: The MIT Press

7.

PV Markets & Technology

http://members.aol.com/unisun/pvmt.
htm.

8.

Basic information about solar electric systems

http://www.srpnet.com/environment/e
arthwise/solar/faq/basic.aspx.

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References
Sr. No.

Name of Document/Web address /Book

Publisher /Remarks

9.

Creating Opportunity in a Changing World; Diversifying our

Economy, Educating our
People.

http://www.michigan.gov/gov/0,1607
,7-168--184537--,00.html.

10.

Financing Solar Water Heaters in INDIA

capital & application of funds/india

financing solar water heaters.htm

11.

List of BIS approved Manufacturers

MNRE report

12.

Solar Water Heating Systems Year-wise Growth

MNRE report

13.

ETC based Solar Water Heating Systems Manufactures Suppliers Government of India
Ministry of New and Renewable
Energy
Solar Thermal Division

14.

Solar heating added capacity top 12 countries

From REN21 2012 report

15.

Nontechnical Barriers to Solar Energy Use: Review of Recent

Literature

R. Margolis and J. Zuboy

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Ones who are crazy enough to think that they can change the world ,are the ones who do.
- Steve jobs

Project Presentation_Project 1 | Sept. 2014

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