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Margaret A Peteraf
John E Gamble
A J Strickland III
Arun K Jain
18e
Chapter 6
STRENGTHENING A COMPANYS COMPETITIVE POSITION
Offensive and
Defensive
Competitive
Actions
Competitive
Dynamics and the
Timing of Strategic
Moves
Scope of
Operations along
the Industrys
Value Chain
64
Considering Strategy-Enhancing
Measures
Whether and when to go on the offensive.
67
68
Market leaders
that are
vulnerable
Runner-up firms
with weaknesses
in areas where
the challenger
is strong
Struggling
enterprises on
the verge of
going under
Small local
and regional
firms with limited
capabilities
69
Blue-Ocean Strategy
A Special Kind of Offensive
The business universe is divided into:
610
DEFENSIVE STRATEGIES
PROTECTING MARKET POSITION
AND COMPETITIVE ADVANTAGE
Influence challengers
to aim their efforts
at other rivals
611
612
613
615
616
617
618
STRENGTHENING A COMPANYS
MARKET POSITION VIA ITS SCOPE
OF OPERATIONS
Range of its
activities
performed
internally
Breadth of its
product and
service offerings
Extent of its
geographic
market
presence and
mix of
businesses
Size of its
competitive
footprint on
its market
or industry
619
Vertical Scope
620
Acquisition
621
622
623
624
Organizational Issues
625
626
Vertical Integration
Choices
Full
Integration
Partial
Integration
Tapered
Integration
627
Partial Integration
Tapered Integration
630
631
632
635
Joint Venture
637
638
640
Picking a good
partner
Strategic
Alliance Factors
Ensuring both
parties keep their
commitments
Structuring the
decision-making
process for swift
actions
Adjusting the
agreement over
time to fit new
circumstances
641
642
643
644
645