SUBMITTED TO:

MS. AYESHA FAROOQ

SUBMITTED ON:
30-DECEMBER-2009

GROUP MEMBERS:
FATIMA IRSHAD HASHMI
NIDA TAHIR
HINA BAIG
SHUMAILA SHEIKH

ASHAR KHALID

CONTENTS
INTRODUCTION
MISSION STATEMENT
VISION
OBJECTIVES
GOALS
PROBLEMS
4P`S OF MARKETING
DEVELOPING STRATEGIES FOR GROWTH
S.W.O.T. ANALYSIS
RECOMMENDATIONS
CONCLUSION

INTRODUCTION
1.

Bill Gates came from a family of entrepreneurship and high-spirited

liveliness. He born in Seattle, Washington on October 28th, 1955.

2.

At the age of 14,Gates and his friend, developed an expertise as

programmers and had formed their own company.

3.

In 1973, Bill Gates became a student at Harvard University, While

still a Harvard undergraduate, he and his friend Allen wrote a version
of the programming language BASIC for the MITS Altair
microcomputer.

4.

Gates and Allen lived in Albuquerque and developed other languages

for 8080,including FORTRAN and COBOL.

5.

In 1977:microsoft developed BASIC for Tandys TRS-80 computer

and also licensed a version of BASIC for the new personal computer
called the Apple II.

6.

In 1980:microsoft introduced another software known as MS-DOS

(Microsoft Disk Operating System).

MISSION STATEMENT

At Microsoft, we work to help people

and businesses throughout the world
realize their full potential. This our
mission . Everything we do reflects
this mission and the values that make
it possible.

VISION
So the vision of Microsoft is
pretty simple. It changed a
couple years ago. For the
first 25 years of the company.
It was a personal computer on
every desk and in every home.

GOALS
Create new interactive learning models for project based

science , mathematics and educational technology learning;

Build tools that define the cutting edge of excellence in

teaching , with a focus on creating experiential learning

environments;

Publish educationally innovative content for wide scale

distribution; and

Develop educational utilities-Web services for learning-

that assist in assessment , administration and content

management.

OBJECTIVES
High Availability: Provide web side content that is always
available to users.
Efficiency: Deliver web content to users quickly ,
regardless of the number of concurrent sessions.
Scalability: Allows system administrators to add additional
servers as necessary in a way that is transparent to
users.
Ease of maintenance: Allow system administrator to
maintain the web site easily through a process that is
transparent to users.

PROBLEMS

4P`s
SOFTWARES:
MS-DOS
Windows 3.0
Microsoft
Multiplan
electronic
worksheet

PRODUCT

VERSIONS OF
MS-DOS:
Excel (spread
sheet)
Word (word
processing)
Works (multipurpose software)

LANGUAGES:
BASIC
COBOL
FORTRAN

4Ps

PRICE

4P`s
PROMOTION
State to state promotion.

4Ps
PLACING
ITALY TO INDIA

ARGENTINA TO KOREA

USA TO EUROPE

MICROSOFT

4Ps
DISTRIBUTION CHANNELS

CORPORATE
CONSUMERS

ORIGINAL
EQUIPMENTS
MANUFACTURERS
OEMs

MICROSOFT
OEM CHANNELS
COMPROMISED
COMPUTER
MANUFACTURERS WHO
BUNDELED MICROSOFT
OPERATING SYSTEM
WITH THEIR PRDUCTS

RETAILERS

Text

STRATEGIES FOR GROWTH

MARKET PENETRATION:
Definition:
A strategy for company growth by increasing sales of current
products to current market segments without changing the product.
They started with improving the 8080`s processor that was only one many

steps of ongoing improvement of semiconductor technology.

Gates and Allen developed other language for 8080, including FORTAN AND

COBOL.

In 1977 Microsoft developed BASIC for Tandys TRS-80 computer, and also

licensed a version of BASIC for the a new personal computer called the Apple
11.
For the sake of the company GATE`S contact a friend from Harvard days,

Steve Ballmer, and for a 6% stake in the company brought him aboard as
assistant to the president.

MARKET SEGMENTATION
MARKET DEVELOPMENT:
Definition:
A Strategy for company growth by increasing sales of current
products to current market segments without changing the product.

MARKET SEGMENTATION
PRODUCT DEVELOPMENT:
Definition:
A strategy for company growth by offering modified or new
products to current market segments.
1975: Microsoft introduced BASIC( a language used in the programming).

Furthermore, they introduced more languages such as FORTRAN , COBOL.

1980, Microsoft introduced MS-DOS, later they released update version MS-

DOS along with application software products including EXCEL (spreadsheet) ,

Word (word processing) , and works (multi-purpose software).

Microsoft introduced WINDOWS ,a graphics-based operating environment that

ran on MS-DOS and allowed users to run several programs at the same time.

S.W.O.T. ANALYSIS
STRENGTH

WEAKNESS
Bill Gates business partner Paul Allen

Middle management was highly

motivated.
Companys ranking was in first
place overall.
OEM sales provided Microsoft
with a steady flow of royalty
income.
Start expanding the business
into new area including
networking and consulting.
Every IBM PC and IBMcompatible PC was sold with MSDOS and the number of users
were more than 70 million world
wide.

S.W.O.T
ANALYSIS

an active worker in Microsoft took a

long leave due bad health ,that affected
the companys performance.
There was lack of software
developers, who are needed for the
management processes to handle the
growing administrative, financial,
logistical duties.
Gates found difficulty with Towne
thereby the relationship did not work,
there were even management issues
arising.
Their products (such as BASIC &MSDOS) were not an immediate success.
Product development was becoming
more complex and demanded an
integrated approach that was not part
of a companies tradition.

S.W.O.T. ANALYSIS
THREATS

OPPORTUNITIES

Major competitors ;LOTUS

Gates and Paul

Allen got an
opportunity to show
their talent and
developed a language
BASIC for Altair
8080 which was a
Worlds First
Microcomputer Kit
and in result
Microsoft was
developed.

Development Corporation , Visi

Corp , Micro Pro, Ashton-Tate.
Some of the ongoing

S.W.O.T
ANALYSIS

challenges included FTC

investigation and a pending
lawsuit be Apple Computer
alleged that Microsoft had
improperly used the look and
feel of the Macintosh.
Microsofts collaboration with

IBM had ended and IBM was

seeking to develop its own
successor to MS-DOS.

Software firms like Borland ,

which acquire Ashton-Tate in

July 1991, offered high quality
applications programs that
undercut Microsoft.

RECOMMENDATIONS
1
This is a business
where if you dont
stay ahead, you can
lose market share
very quickly

2
You should have to 1st
figure out what are
the opportunities for
innovation will be,
based on changes in
hardware and changes
in what users want,
and then you have to
implement those
things

3
This business is
getting more and more
complex, yet has to be
fun for people so that
they feel empowered
and feel they can do
anything so you have
to create the
products according to
it.

CONCLUSION
CONCLUDED

MICROSOFT PRODUCT
DESIGNED

For this business

you have to
sharp
and active
to stay in the
market

Aware with every

new
product whether
its from you
Company or from
your competitors

And every
innovation
would be based
on your product
according
to the consumer
need

And then finally

the product
Will be create
then went
Through every
procedure before
enter in the
Market