Here we can gve a pics of the

product & also can evn say sumtin

abt it

TABLE OF CONTENTS
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Introduction
Marketing orientation of Pepsi
Cost benefits of Pepsi
Marketing mix in different segments
Marketing mix while targeting an organization
Marketing segment to target internationally
Marketing mix in targeting internationally
Marketing mix (mountain dew and nimbooz)
Conclusion
Reference list

1. INTRODUCTION

2. MARKETING ORIENTATION OF PEPSI

Pepsi is a main avenue for all functions

and parties nowadays and it is known
internationally through social media.
Pepsi aims at increasing its usage through
social media like TV in mainly rural areas
as well as urban.
Pepsi also focuses on online domain like Face
book , twitter etcBy improving the quality
Pepsi also gets customer responses so as to
develop anything that lacks in the product.

3. COST BENEFITS OF PEPSI

In this ways it tries to expand its market
widely and internationally. For the market
to be expanded, Pepsi also takes many
efforts in investing money for building the
brand.
As a part of brand extension, Pepsi uses a
well-known logo and blue colored bottles.

4. MARKETING MIX IN DIFFERENT SEGMENTS

o The product is produced in mass by PepsiCo and
manufactured on a large scale so that all the classes
of people can afford and consume it.
o Pricing strategy is very much low and allows the
people with low income also to buy Pepsi.
o Promotion is done by advertisements and tries to
capture all class people and also the people with low
or high income.
o Place- Pepsi is available even in local markets for the
middle class people too to buy and even in
supermarkets available as family packages.

o Pepsi aims at Asia, Dry and hot places, and mainly

concentrates on urban population.
o Product Pepsi produces in a mass scale and distributes it to
the areas targeted.
o Price- By taking into consideration the financial conditions of
the countries aimed, pricing is set. But mostly there is no
difference in the pricing of Pepsi in the targeted countries.
o Promotion In places like India, Pepsi uses promotional
activities like sponsorship by making great Indian film actors as
Brand Ambassadors. In this way Pepsi is growing more and
more in India. Like such it has different promotional strategies
like advertisements and online domains for the other
countries which it target.
o Place- In the targeted countries, it has its products distributed
and sells it in supermarkets and small foodstuff groceries also
and has increased its production.

5. MARKETING MIX WHILE

TARGETING AN ORGANIZATION
Pepsi is a global corporation and enters into the
international market by focusing on the main factors like:

a) POLITICAL ENVIRONMENT
Pepsi targets the political environment also
because when Pepsi implement its products
internationally in most of the countries of the
world. So while publishing Pepsi stores in a
country there could be political disputesthat
may affect it but Pepsi have overcome one
such incident happened in Myanmar in 1991.

b) ECONOMIC ENVIRONMENT
Pepsi is internationally recognized and
profitable industry for a long term period from
the time it started. So it is clear that Pepsi is
suitable in the market and they use the
marketing strategies accordingly with the
change in the market and it tries to overcome
those changes in the marketThis shows that
Pepsi targets international market.

c) SOCIO-CULTURAL ENVIRONMENT
Pepsi targets socio-cultural environment by
researching a new kind of approach to the
customers' worldwide. If some humanitarian
corporations involve in the company then that
could help in improving the image of the
product. Since Pepsi is found more widely
needed among the teenagers many educational
institutions involve in it internationally.

6. MARKETING SEGMENT TO
TARGET INTERNATIONALLY
BEHAVIORAL used for some special occasions,
mainly a good thirst relief and its also even a
status symbol.
Psychographics mainly targets the people according to
their lifestyles, sold mostly among kids, youth and cool
personalities.

Demographics- Pepsi mainly focuses on urban areas and

among the young people in the targeting places.

7. MARKETING MIX IN TARGETING

INTERNATIONALLY

PRODUCT
Its production is made
such that it can be
consumed by different age
of people and different
people with different
income levels.
Pepsi has a wide range of
products worldwide like
mountain dew; tava
etcAll products of Pepsi
has attractive packing to
attract the consumers
widely.

PRICE
Pricing strategies are
made according to the
retail price, discounts
and allowances etc
Pepsi reduces or
increases the price
levels depending on the
demand that changed
during time period.

PLACE
Pepsi distributes its
products widely to
different restaurants ,
supermarkets, pizza hut,
etc on the places it
targets.
The placing strategy is
that a particular sales
target will be given to the
distributor and if that
target is not achieved
then they take back all
the stocks this is also a
main strategy that helps
Pepsi to survive in the
market.

PROMOTION
Pepsi does advertising by
cricketers, film actors to
expand its publicity and
also advertises through
various TV programs and
sports.
They provide some
rewards to the shop
keepers all over the
branches of it in the
world. In Pepsi outlets,
several attractive
signboards are made for
attraction.

8. MARKETING MIX

MARKETING MIX OF MOUNTAIN DEW

PRODUCT
The product flows in
different parts of Asia
mainly. According to
the changing market,
dew puts different
changing flavors and
when the product will
start declining in its
cycle then they reduce
the production.

PRICING
Dew does psychology
pricing that is
according to the product
quality the pricing is
done and also profit
based pricing is also
done where the
production price is set
according to the profit
margin received.

PLACE

PROMOTION

Dew does the distribution process

to different places by direct
distribution, indirect
distribution and even with
authorized dealers and agencies.
While doing wholesales there are
some persons to give it to the
shop that is third party
distribution and it is send to
retailers with some service sales
offer.
Distribution is done based on
intensity on how much
quantity is required and
distributed accordingly which is
called Intensive distribution.

Mountain dew is
expanding its name by TV,
radio, internet, mobile
devices, sponsorships as
used in Pepsi etc
They also uses a better
advertising campaign and
aggressive sales promotion
to improve the sales.

MARKETING MIX OF NIMBOOZ

PRODUCT
Pepsi launched
Nimbooz under 7up
branch to expand its
non-carbonated drinks
and that contains a
real flavor of lemon
juice and no artificial
ingredients are added
into it.

PRICE
Nimbooz adjusts its
pricing strategy by
getting 360
marketing
communication in all
angles and decides the
pricing according to
the feedback of
consumers.

PLACE
Pepsi already has a
wide range of
distribution
channels and now it
is easy to place in
retail outlets and
restaurants.

PROMOTION
There are several road,
3D activation,
leveraging Out-ofHome (OOH) media,
radio, press and
outdoors, TV
commercial that
reflects Nimboozs
EkdumAsli Indian
proposition.

9. CONCLUSION

10. REFERENCE LIST

17 Mar13
http://www.slideshare.net/chinamouli/pepsi-marketingmanagement
http://www.scribd.com/doc/50356143/Marketing-Plan-of-PEPSI-1
http://academic.brooklyn.cuny.edu/economic/friedman/mmmarket
segmentation.htm
http://www.docstoc.com/docs/10545571/Marketing-Mix-of-Pepsi
18 Mar13
http://www.managementparadise.com/forums/marketingmanagement/209195-marketing-mix-mountain-dew.html
http://www.docstoc.com/docs/24777377/Report-on-MarketingStrategy-of-Mountain-Dew