Presentation on

FMCG Sector in India

 Agenda
• Introduction
• Some Characteristics
• Products
• Scope of the Sector/Industry
• Prominent players
• Recent trends
• Parting Notes…
 Introduction
• An acronym for Fast Moving
Consumer Goods,
• Popularly named as consumer
packaged goods
• Items in this category include all
consumables (other than
groceries/pulses) people buy at
regular intervals.
 FMCG-An overview
These are the products which are:


• Sold quickly at relatively low cost

• Sold in large quantities
• Have Low absolute profit but high
cumulative profit
• Examples: Glassware, batteries,
plastic products, cosmetics, etc.
•

 Products
The most common in the list are :


• Toilet soaps,
• detergents,
• shampoos,
• toothpaste,
• shaving products,
• shoe polish,
• packaged foodstuff,
• household accessories
• And extends to certain electronic goods.
• These items are meant for daily of frequent
consumption
 Top 10 Players in FMCG
Sector ( India )
1.Hindustan Unilever Limited
2.ITC (Indian Tobacco Company)
3.Nestle India
4.GCMMF (Amul)
5.Dabur India
6.Asian Paints (India)
7.Cadbury India
8.Britannia Industries
9.Procter and Gamble
10.Marico Industries
11.
12.
 H in d u sta n U n ile ve r Lim ite d
• Founded in 1933, it’s now India’s largest
consumer products company
• Turnover in 2008: 17,000 Crores; Total
Employment: 18,000
• Brands: Axe, Breeze, Close-Up, Knorr,
Rexona, Kissan, Kwality Walls, Brooke
Bond, Lakme, Annapurna, Surf Excel,
Fair & Lovely, Lifebuoy, Lux etc.
•
•
 I.T.C
• The company was found in the year 24th august,
1910.


• It was established at Radha bazaar lane kolkata.



• In the year 1974 the company transformed its

name.


• The company basically started with the

manufacturing of items wholly based of
tobacco.

Contd..
• The first six decades devoted only to cigarettes and leaf
based product.


• The major corporate transformation came in the late 70s.



• The company diversified into endless businesses including

FMCG…


• The company currently headed by Y.C. Deveshwar.



• The company is overflowing revenues of $4 billion.



• The organisation had also made it to the fortune global

2000 list.

 Scope
• FMCG is the fourth largest sector in
the Indian Economy with a total
market size of Rs. 60,000 crores.
• FMCG sector generates 5% of total
factory employment in the country
and is creating employment for
three million people, especially in
small towns and rural India.
• According to a study by the McKinsey
Global Institute (MGI),
• Indian incomes are likely to grow
three-fold over the next two
decades and
• India will become the world's fifth
largest consumer market by 2025,
moving up from its position in 2007
as the 12th largest consumer
market.
 Present & Future
• Despite the economic slowdown,
India’s (FMCG) sector has grown
consistently during the last three to
four years, reaching a size of US$
25 billion at retail sales in 2008.
• The industry is poised to grow 10-12
per cent yearly for the next 10
years to reach US$ 43 billion by
2013 and US$ 74 billion by 2018.
Presented By:Amit Kumar
IMAGE,Bhilai