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12
Developing Pricing
Strategies and Programs
Chapter Questions
12-2
Rent
Tuition
Fee
Fare
Rate
Toll
Premium
Honorarium
Special assessment
Bribe
Dues
Salary
Commission
Wage
Tax
12-3
12-4
12-5
Consumer Psychology
and Pricing
Reference prices
Price-quality inferences
Price endings
Price cues
12-6
12-7
Survival
Maximum current profit
Maximum market share
Maximum market skimming
Product-quality leadership
12-8
Price sensitivity
Estimate demand curves
Price elasticity of demand
12-9
12-10
Types of costs
Accumulated production
Activity-based cost accounting
Target costing
12-11
Fixed costs
Variable costs
Total costs
Average cost
Cost at different
levels of production
12-12
12-13
Target Costing
12-14
12-15
12-16
Markup pricing
Target-return pricing
Perceived-value pricing
Value pricing
Going-rate pricing
Auction-type pricing
12-17
12-18
Auction-Type Pricing
English
Dutch
Sealed-Bid
12-19
12-20
Geographical Pricing
12-21
Discount
Quantity discount
Functional discount
Seasonal discount
Allowance
12-22
Loss-leader pricing
Special-event pricing
Cash rebates
Low-interest financing
Longer payment terms
Warranties and service contracts
Psychological discounting
12-23
Differentiated Pricing
Customer-segment pricing
Product-form pricing
Image pricing
Channel pricing
Location pricing
Time pricing
Yield pricing
12-24
12-25
Maintain price
Maintain price and add value
Reduce price
Increase price and improve quality
Launch a low-price fighter line
12-26
For Review
12-27