GROUP MEMBERS

ABID ALI
IFTIKHAR ALI
IFRAH SALEEM
ROOHUL AMIN
 INTRODUCTION
HONDA get started in 1930’s.
Established as company on 24
sept.1948.
Its main headquarter is in
TOKYO,JAPAN.
SOICHIRO HONDA, the founder
TAKEO FUKUI,the CEO.
 1959 HONDA motorcycles… First
dealership in UNITED STATES.
IN 1964 HONDA ENTERS INTO THE F-1
RACE
1981 HONA PRODUCES THE 1ST EVER
HONDA CITY CAR.
1983 HONDA COME BACK TO F1
RACE
 CONT…
1987 THE FIRST EVER AIR BAG
SYSTEM WAS INTRODUCED.
1989 VTEC ENGINE WAS
INTRODUCED
NOW
HONDA is 5th largest automobile
manufacturer in the world,
2nd in Japan behind Toyota.
 HONDA ATLAS MOTORS
PAKISTAN
A joint venture between HONDA
Motor Company Ltd.Japan and Atlas
Group Of Companies.
Started its working on 17 April 1993
Official inauguration by President
Farooq Ahmed Khan Laghari.
 “SLOGAN”
HONDA official slogan is
“THE POWER OF
DREAMS”
HONDA has never used its
slogan to sell its products
BUT
 CONT…

It was Mr. HONDA ‘s belief that

well built products sell
themselves.
MISSION STATEMENT
We see "The Power of Dreams" as a way of
thinking that guides us and pushes us forward.
The strength of our company comes from this
philosophy — which is based on the visionary
principles of our founder, Soichiro Honda.
We see the world not as it is, but as it could be.
We see the world through the eyes of dreamers.
Because we are a company founded by a
dreamer. And we are a company built on
dreams.
 PRODUCTS
Honda Atlas Cars (Pakistan)
Limited is offering different models
of Honda cars
motorcycles,generators,water
pumps in wide range of colors with
unique technological and other
features.
 CARS
Accord

CRV

Civic
 MOTORCYCLES
CD-125

CD-100

CD-70
 GENERATORS
EU1000iA
1000 watts, 120V

EU2000iA Camo
2000 watts, 120V

EU6500iSA
6500 watts, 120/240V
 PRICE
ACCORD: 4600000
CR-V : 4200000
CIVIC:
1900000(AUTOMATIC)
CIVIC: 1820000
CITY: 1200000
 CONT…
MOTOR CYCLES
• CD125:72000
• CD100:75000
• CD70:45000
PLACEMENT
 PROMOTION
HONDA promotes its products
through;
Ads,billboards,tv,
Sponsoring sports events
Customer service
Environment friendly automobiles
PROMOTION AD
 MARKET
SEGMENTATION
 HONDA has segmented its market in a
way that its ACCORD &CR-V is for elite
class
HONDA CIVIC for upper middle class
HONDA CITY for only middle class
 TARGET MARKET
• Honda North in particular and Honda
Motor Co. Ltd. In general always has
targeted upper class groups, upper
middle class, and middle class& have
been very successful in maintaining its
target market and providing with the
products of their needs.
MARKET POSITIONING
HONDA HAS MAINTAINED A
DISTINCTIVE IMAGE DUE TO…..
STRONG BRAND NAME
UNIQUE STYLE & DESIGN
COMFORT
SAFETY
LOGO
SLOGAN “THE POWER OF DREAMS”
ABOUT COMPETITORS

THE MAIN
COMPETITOR OF
HONDA IS
TOYOTA
 CONT…
TOYOTA MAINLY STRESSES ON
INCREASING THE SALES VOLUME
AND BRAND NAME IMAGE
SUZUKI STREESES ON THE PRICES
AND IT COMPETES WITH DREAMS
SO
THERE IS A WAR OF SALES AND
PRICES WITH DREAMS
PORTFOLIO
ANALYSIS

BCG MATRIX
SWOT ANALYSIS
Strategic Business Units
AUTOMOBILES
MOTOR CYCLES
GENERATORS
WATER PUMPS
JET ENGINES
BCG MATRIX
SWOT ANALYSIS
 STRENTHS
Brand name image
Smoother drive as compared to
competitors
Efficient performance
Quality – ISO Certification
Highly loyal, committed and motivated
employees
Hardworking, experienced and qualified
staff
 CONT…
Bonuses and reward system for
employees
Technology
STAY CLOSE TO CUSTOMERS.
UNDERSTAND THEIR NEEDS.
EXCEED THEIR EXPECTATIONS
 WEAKNESSES
Honda in Pakistan has a lower sales value
than Suzuki and Toyota.
Its Distribution Centers are less
People of Lower Class are unwilling to buy
it because of its image as high status car
Honda’s are expensive to buy and
maintain then its counterpart rivals.
It faces a long road in gaining trust and
making ways to remove the image that
Honda’s are unreliable cars.
 THREATS
Crucial economic conditions of Pakistan
can lead to the decreased sales .
WTO (World trade Order) opening local
markets for global competition
Competitors launching newer models
with stress on reduced price for our
price-sensitive economy proving serious
threat in near future
 CONT…
The biggest threat for HONDA
is TOYOTA
HONDA rivalry is becoming
more intense by BMW &
CHEVROLET which are opening
up industries
 OPPORTUNITIES
Growing motorcycle market –
Estimated bikes 500,000 by the
end of 2007 compared to
300,000 in 2005/2006
Customers realizing quality
matters, as problems are
already cropping up in new
entrants models
 CONT…
Initiatives and proposals in process for
coping with increased demand of bikes
Newer segments introduced with entry of
new models, design, which still have huge
potential for growth
Karachi, a segment which has
tremendous potential for growth and
profitability.
THE END
ANY QUESTION
PLEASE…
THANK YOU!!