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Behavior
Definitions:
Subculture is the segment
of the main culture that
shares
distinguishing
patterns of behavior.
Subculture is a distinct
cultural group that exists as
an identifiable segment
within a larger, more
complex society.
1. Ethnic subculture:
It is based on the original nationality of
people who have migrated from their
motherland to some other country.
Ethnic identification is actually preserved
from one generation to the next through
different institutions.
2. Religious subculture:
This subculture is based on peoples
religious affiliation or their bondage with
the religions.
There are still norms that restrict or dictate
certain products and services for devout
(pious) members of religious subcultures.
For example, cine magazines can be easily
marketed to some Muslims while others
may reject them.
Marketing significance.
3. Regional subculture:
It is based on where people live
(geographic area) or from which part
of a country they have migrated to the
other part and live there.
People actually display different
patterns of behavior according to
where they live.