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Contents
1 R Retail An Intro
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Functions
Conclusion
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RETAILING
It is defined as a activities or steps used to sell a product or
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Functions
1. Sorting
2. Breaking Bulk
3. Holding stock
4. Additional Services.
5. Communication Channel
6. Advertising and Distribution
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Sorting
Manufacturers usually make one or a variety of products and
would like to sell their entire inventory to a few buyers to reduce
costs.
Consumers prefer variety of goods and services and buy in
required quantities.
So retailers has to buy goods in reasonable quantities and selling
them to consumers in small units
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Breaking Bulk
To reduce transportation costs, manufacturers and whole
sellers typically ship large cartons of the product.
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Holding Stock
They offer the service holding stock for the manufacturers.
It allows availability of products to consumers.
It helps to keep prices stable and enables the manufacture to
regulate production.
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Additional services
They ease the change in ownership of merchandise by
providing services that make it convenient to buy and
use products.
They provide product guarantees, after sales services
and dealing with consumer complaints.
They also provide credit and hire- purchase facilities.
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Channel of Communication
They
act
as
communication
channel
between
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Activities of Retailers
Arranging
assortment of
offerings
Breaking Bulk
RETAILERS
Providing services
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Holding stock
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Arranging Assortment
An assortment is a retailers selection of merchandise.
Retailers have to select the combination of assortments of various
categories.
It must include substitutable items of multiple brands, SKUs and
price points.
Ex : MORE is a grocery chain has an assortment of fast moving
brands.
The assortment plan is governed by location, size and store
image
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Reach
Traditional/Perv
asive Reach
Government
Supported
Modern Formats/
International
Exclusive Brand Outlets
Hyper/Super Markets
Department Stores
Shopping Malls
PDS Outlets
Khadi Stores
Cooperatives
Convenience Stores
Mom and Pop/Kiranas
Weekly Markets
Village Fairs
Melas
Source of
Entertainment
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Neighborhood
Stores/Convenienc
e
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Availability/ Low
Costs /
Distribution
Shopping
Experience/Efficienc
y
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1.
2.
Department stores
3.
Discount stores
4.
Category Killers
5.
Specialty stores
6.
E-tailers
7.
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Category Killers
They are giant retailers that dominate one area of merchandise.
They can purchase other items which are related with their
merchandise
Ex:- Office depot, home depot
Specialty stores
They concentrate on one type of merchandise.
Ex :- Body shop, Ravlon shops
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E- tailers
They are strictly online retailers.
Ex :- Amazon , Flipkart
E-stores or Virtual stores Ex: Online portals mainatined by
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Retail - Opportunities
Indian Consumer is changing
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Conclusion
1. Organised retail has huge potential in India.
2. Retail industry is dynamic nature.
3. It adds convenience and better choice for consumers.
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