CASE STUDY ANALYSIS-

GOPAL COTTON MILLS

BY,
RASHMI.S
ABHILASH . I
 Case at a glance !!!!
PAST (HANDMADE LOOMS) NOW (AUTOMATIC LOOMS)

• 2 looms for one weaver. • 8 looms to one weaver.

• no helper for weavers. • 1 helper for each weaver.
• Weavers had more breaks • very few or nil breaks.
between themselves.
• less stress for weavers. • more stress on weavers.
• poor working conditions. • good work ambience.

• discrimination between
• no discrimination-
workers – vertical.
lateral.
• Mr. Shankarlal • Mr. Shankarlal –
empathized with workers- opportunistic & no
good work relationship. empathy between him and
the workers.
• High production as • Fall in production as
weavers were not easily weavers were easily
fatigued. fatigued because of less
breaks and high yarn
• All were paid equally ie, breakage rate.
according to the output • Discrimination between
produced. workers – one paid lesser
• Less or no complaints than others.
despite poor working • Strike despite good work
conditions.- no strikes. ambience.
What went wrong??
 What went wrong was the management did not know how
to implement it’s strategy properly.

 This has been seen by the way Mr. Shah has handled his
employees. Even though he tried to change the employees
attitude he did not give the sufficient training that was
required for handling them.

 Also, the appointment of Mr. Shankarlal, whose forte was

“Labour relations” , as an Assistant Weaving Master was
wrong.
 CRUX !!!!!
 The crux of the entire problem was, in not understanding
the workers point of view before implementing the
automatic looms and trying to assuage their fears
regarding this, by giving them sufficient training.
 Also, the various strategy decisions he took of
discriminating etc, detracted from his purpose and led to
strikes, which wouldn’t have happened in the normal
course.
 Thus, his approach & implementation of a good strategy
was totally wrong.
 Remedial measures !!!!!
 More workers have to be recruited- lesser stress on
workers
 Go back to the lateral way of operations – all weavers –
no discrimination.
 Good decision of making Mr. Shankarlal as Assistant
Weaver in charge of “Labour Control.”
 New Technical manager must give numerous amount of
training to all employees. – manage looms better.
 Prepare a working hours calendar, with scheduled break
and lunch intervals.
 Listen to personal grievances of employees & decide
upon a plan of action.
 Hire a HR manager to do manpower planning. - shift
system.
 Motivate employees by pinning up news on notice boards
regarding news about the company, industry news, general
news, motivating thoughts, employee birthdays, news,
cartoons on motivation etc…
 All the notice boards , pictures etc must be strategically
placed near the workers common meeting place.- make
work environment more cheerful.
 more ventilation is needed- prevent too much
humidification.
THANK YOU.