marketin

presentati
on

Presented by

SANIYA
UZMA
IRSA
AHMED
MOHSIN
AHSAN

COSMETO
COSMETO is being fuelled by AMUIS group of
companies

INTODUCTION:
Cosmeto began in 2000 with the motive to provide best
quality product to their customers

Cosmeto outlets offers pan sticks , liquid eye liners ,

complete makeover set box and much more which
sparkle the beauty.

MARKITING STRATIGY

increasing penetration

shop in shop concept

S.W.O.T analysis

Strength

Number of entrepreneur
Valuable packages
Recognition in international
market
Financed by AMUIS
Wide variety of PRODUCT

Opportunities

Expansion of cosmetooutlets
Makeover concept
j
Tradition and culture

Threats
Weaknesses
Production cost is high because

some of the cosmetic import from

international market
Fluctuation in import/export duties

New to market
Competitors

Local cosmetic brands

Government regulations
Law and order situation

New product development

IDEA GENERATION.
IDEA SCREENI NG.
MARKETING STRATEGY DEVELOPMENT.
COMMERCIALIZATION.

Idea generation
Cosmeto thought of stepping into the variety of eye shades
in the market of cosmetics
Ideas were generated by
INTERNAL SOURCES
Own formal research and development , management and
staff and entrepreneurial programs
ENTERNAL SOURCES
Sources include customers and outside cosmetic firms..

IDEA SCREENING

AMUIS short listed the idea which based on the introduction eye
shades which sparkle the beauty of whole makeover...

Marketing strategy development

We are branding eye shades in the market , which is flourished
women and working womenour cosmetics is the symbol of
beauty glamour with passion

NEW PRODUCT
.....eye
shadessssssssssssssssssssssssssssssssssssss
ssssssssssssssssssssss.

Target market
FOR NEW PRODUCT

Marketing mix
PRODUCT

PRODUCT

PRICE
..

PROMOTION
.

PRODUCT LIFE CYCLE

//,,,

BCG

Micro environment
suppliers
FROM WHOM WE R TACKING PRODUCT?

marketing intermediaries
,,,,,

competitors

1
2
3
NAMEING

COLOUR/SHADES offerings
PIC
NUMBER

market penetration
same product same market
By expending aggressively in Asian and
Europe Countries.
Retailing our products in Retails stores.
By introducing 2 or 3 of our Franchise
every year.
Taking part in different Promotional and
advising activities.
By selling our product Magazines
monthly.
By offering 20% Sales in every 6
months.

market development
same product new market
We are introducing in China
and Middle-east Countries.
Providing make up lines to
mature skins example
foundation which diffuse
fine lines and wrinkles.
Introducing Men corner for
example: Lip
balms/serums, Men
Foundation, Gels and
many more.

Product development
new product same market
Launching
Mineral makeup
pure from oil and
carmine.
Launching
Organic makeup
Naturally improve
your beauty.
Stickers Eye
shades and Eye
liners less time
consuming.

diversification
new product new market
By introducing Bridal
dresses.
Launching Beauty
Parlour.
Starting Cosmetoo T.V
Channel to promote
fashion and style.

ADDDDDDD
DALLOOOOOO

CHALNIKAL
KAT LAYYYYYY!