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Chapter 1

Indian management
- An introduction

INTRODUCTION
In Indian organisation, many working who are of
Indian origin. But although these so-called Indian
managers are quite knowledgeable about Maslows
need hierarchy theory, Theory X and Theory Y,
Total Quality Management, Restructuring, which
are the concepts related to western ethos, they are
little concerned about holistic approach of
management, concepts based on ageless Vedas.

Chapter 2
Indian Ethos Indian
Culture

INDIAN ETHOS

Ethos is related to the part of the psyche of the community. It is


related to the behavior that is normal, spontaneous & unplanned.

Ethos results from the lessons, beliefs, values that are there
within individuals depending on various kinds of experiences they
are facing in their day-to-day life.

Ethos is an important factor as far as the management is


concerned.

Indian ethos emphasizes, management


important task before managing others.

The ideas of Indian philosophy are love, give, serve, meditate,


purity and realise.

of self is the most

Indian Ethos emphasizes on


Holistic Approach to Life
It insists as is interconnection among all of us, there should be
no kind of disharmony and conflict.This will generate cooperation and team spirit which will ultimately lead to
efficiency and effectiveness.
Seva or Service Attitude As one of the managers of wipro
who has just returned from weekend at a spiritual centre
says, seva should be the mantra in the business
organisation.
Perfection in work we have to work with perfection & also
at the same time we should take care that it would bring
some benefit to the society.
Ma Phaleshu Kadachana this concept emphasises that
while doing our work we should not bother about the results.

Self Motivation self motivation means you have to motivate


yourself & that is possible when you will love your work.

Dignity of Work- dignity of work is very much important as far


as indian ethos is concerned.
Ends Do Not Justify Means ends indicate profit making &
means are the ways & process one is following while running
the business.
Creator and Creation Creator i.e. Gold is subjective whom we
can not see, we can not touch , but we feel that he exists.
Creation ie.our body, senses, intellect etc. are objective
Sarva Dharma Samabhava All the religions in the world teach
us to have spirit of sacrifice, to respect others, to know our true
self, to discard our ego, anger etc.
Bliss the concept of bliss or ananda goes beyond happinesss.
It mens attainment of eternal happiness

INDIAN CULTURE
Culture is the integral sum of values which individuals, groups of
individuals and the society at large conceive and practice.

DEFINITION :
C. Raja Gopalachari defines culture as the sum total of the
ways of living built up by groups and human-beings and transmitted
from one generation to another.
It includes values, attitudes, belief, perception, behavioural

norms and expectations of a particular


particular society.

organisation of a

Our culture which is related to our own perception, belief,


thought are based on our precious ancient scriptures like the Vedas,

Upanishads and epics like the Ramayana and the


Mhabharata

DIFFERENCE BETWEEN INDIAN


CULTURE AND WESTERN CULTURE :

Emphasis on personal
relationship.
It is Family-oriented. Familymembers provide suggestions
and guidance to young ones in
decision-making.

It believes in joint-family. Here


family members include
grand-parents, uncle, parents
and the children.

A unique combination of
materialism and spiritualism.

It insists to maintain a balance


between profit making and
social welfare.

Professional relationship.
More individualistic in
approach. Members can
take decision on their own.
It emphasises on nuclear
family I. E. a family consists
of the parents and their
children.
More materialistic in its
approach.

It believe in give and take


relationship.

Chapter 3
personality and personality
Development

CONCEPT OG PERSONALITY :

Cambridge International Dictionary of


English, defines personality in the following manner :
Your personality is the type of person you are, which
is shown by the way you behave, feel and think.

How a person behaves in a give set of situation


depict his personality condition. Only appearance or
communication style does not reflect ones true personality.

CONCEPT OF PERSONALITY
ACCORDING TO INDIAN ETHOSE :
According to Indian ethos, the reality of a human being is supreme
consciousness or param brahma. In Kathopaneshad human structure is
described as a chariot with five horses controlled by an expert driver.
The chariot is physical body.
The charioteer is the intellect or buddhi.
The reins is the mind or manas.
The person sitting inside is the conditioned self
The five horses are the five sense organs-ear, skin, eyes, tongue and
nose which give the knowledge of objects in the world.

The roads are the desires, or sense and objects.


The supreme goal or the ultimate destination is brahman, the
unconditioned self.

HILISTIC APPROACH TO
PERSONALITY
He should have positive world-view.
He should be ready to do good without mentioning about it.
He should have sahanshilata or tolerance.
He is ready to forgive personal insults but not the insult of the
members of the society.

A satvik personality is a man of principle, there is no gap


between what he is advising to others and what he himself is
doing e. g. Mahatma Gandhi.
He is a life-long learner.
He develops certain mental, moral and spiritual power and to
resolve any conflict.

PERSONALITY DEVELOPMENT:
INTRODUCTION
Personality development is related to change our old habit and
yield place to new ones

According to Indian Ethos, we have to develop ourselves in


such a manner, that will lead to maximise the anand or joy and
happiness within us, it will lead to a blissful state and it is
possible when we are alone and unattached.

DEFINITION :

Come up, lions and shake of the delusions


that you are sheep, you are souls, immortal,
spirits free, blest and etrnal, ye are not matter,
ye are not bodies, matter is your servant, not
you the servant of matter.

- Swami Vivekananda

FACTORS THAT NEEDS TO BE


TAKEN CARE OF TO DEVELOP OUR
PERSONALITY
Know thyself the need of the hour is to know yourself,
understand your true self, your divine nature.
Introspect it is one of the most important factors to
develop our personality.
Be Religious the religion does not mean mere bell
ringing or lightening the lamp in front of god or going to
the temple.
Souls Development development is more oriented to
the growth & development is more oriented to the
individual.

No Egoism it can lead to innumerable problems like poor


international relationship, conflict & disharmony, ineffective
organisation & even a disastrous society.
Remove Fears one of the most important criteria to
develop oneself is to attain the state of fearlessness.
Have Faith in Yourself indian ethos emphasises that we
must have faith in ourselve, in our potential.

Develop Positive Attitude towards Life- it is a continuous


proccess. We must have possitive attitude towards life.
Self-less Service selflessness, doing everything for others
sake, not expecting anything in return from them is an
important factor as far as self-development is concerned.
Be Detached to develop the personality in the true sense of
the term, ie developing overall personality

Chapter 4

Motivation

Introduction
A person may have the required skill, knowledge
and experience to get the job done in the best possible
manner, but that does not mean he will give his best
output. He may not be interested or he may not have
willingness to do the job. Here comes the importance of
motivation.
As far as Indian philosophy is concerned,
motivation is more related to internal factors.
Internal motivation that comes from within
makes all the difference.

SELF-MOTIVATION :
In todays hectic and stressful life need of the hour
is self-motivation. Nothing can motivate you for
long, unless and until you are motivated on your
own. Indian ethos in management emphasises that
people should be internally motivated. Indian
philosophy teaches us that ultimately it is not
money, power, and position that motivate us.

HOW TO BE SELF-MOTIVATED
To become self-motivated personality, we have to change
the attitude.
We have to look at things from a different perspective
We have to look at things from a different perspective, from
others point of view, from others perspective.
Understand the purpose of your action
Ask yourself why you are doing a particular job?

Techniques for Self-Motivation


Think how important the work is for you.
Set a target of how much you have to perform each day.
Visualize the end (think about the third stone cutter already
the story is given) you want to attain.
Work hard with full concentration as if work is workship.

LEADERSHIP CHALLENGES IN AN
ERA OF GLOBALISATION :
To motivate and to make the organisation effective, the following
strategies to be taken.
As Mr. Kumar Mangalam Birla of Aditya Birla Group says :
People Count
Everyone is important
Be Creative

Effective Communication
Attitudes
Values

DIFFERENCE BETWEEN JAPANESE


STYLE AND AMERICAN STYLE OF
MOTIVATION :
1.

2.

The employees get motivated


by long-term relationship. They
look at things from long term
perspective.
Japanese people are selfmotivated. They are partriots.

3.

The managers tries to fulfill the


self-actualisation or selffulfillment need of the
employees.

4.

Management does not alllow


the employees to carry their
work at home. Thus it helps to
maintain a balance between
profession and personal life.

5.

Informal relationship in an
organisation motivates
Japanese people.

1.

American does not believe in


long-term relationship

2.

American are not always selfmotivated. They want always


more and more.

3.

American follow Maslows


needs hierarchy theory. Selfesteem need and selfactualisation needs have to
be fulfilled.

4.

Employee can carry their


work at home. This attitude
motivates them.

5.

They prefer formal


relationship in the
organisation. Too much
informal relationship can
demotivate them.

Chapter 5

Leadership, Leadership
Role Model

Introduction
Even in todays organisation, the leader are leading the
organisation or a nation to move ahead through proper
planning, organising, directing, controlling and motivating.As
for as the responsibilities are concerned, the kind (leader)
should consider first the people, nations interest, and is
responsible for the welfare of his subjects. Todays leaders
must think of the nations interest, the business organisations
interest and also for the welfare of all the stakeholders who
are directly or indirectly related with the business. Leader
must understand the attitude of each follower. The leader must
not be a selfish person. For the leader work is workship.
Leader is the change agent.

ATTITUDES, QUALITIES AND


SKILLS OF A LEADER
Service attitude a leader should provide benefit & service to
the society but never talk about it.
Happy when others are happy he never feels happy when
his followers are unhappy, depressed or dejected.
Forbearance the leader must have forbearance as far his
own life or work is concerned.

God fearing the leader according to indian culture & tradition


should have firm faith on god.
Observer- he observes the strengths & weaknesses, the
positive & negative traits in everyones character.

Man of principle he believes that he is a man of word. There


is no gap between whatever he advises &the action he takes.

Time management he manages the time very effectively & is


always punctual.
Asks fundamental he works diligentiy but he also spends
sometime in seeking answer to some fundamental questions
Know thyself it indicates one should understood oneself.
HR skill the leader has to master the human relation skills & when
he skillfully handles human resources.
Equanimous the leader has to maintain equanimity ie he should
be balanced, serene & calm all the time, under all circumstances.
Welfare of others the leader tries to search what is good for the
welfare of common men & for the society at large.
Macro vision the leader should have the macro vision
Developing individuals the leader helps the people to understand
their true hidden potential.

THE DIFFERENCES IN FAMILY


MANAGED BUSINESS AND MNCs IN
INDIA
In family based enterprise
management is in the hands of
family members.
Generally autocratic & many
are benevolent autocrat.

Business is run by the people


who are professionally
qualified & capable to
manage.
People-oriented, democratic.

Centralised- leader takes the


decision.

Participative-employees are
involved.

Generally family members.

Quite experienced &


knowledgeable professional.

Sometimes does not fulfill


social obligations.
Leaders expect employee
loyalty to the owners.

Generally expected to fulfill


social responsibility.
Expect employee-loyalty to the
organisation.

DIFFERENCE BETWEEN BORN


LEADER AND MADE LEADER
A person who is having all
the skills, abilities and
attitudes of a leader from
the very beginning of his
early childhood. No one has
made him leader but he has
become leader because of
his qualities.
Swami Vivekanand was a
born leader. While playing
with friend in his early
childhood, he was always
the leader and others were
followers.

A person who has been


turned into a leader due to
circumstances, he is made
leader. Anyone can become
this type of leader if he is
interested and determines
to acquire all the skills and
qalities required to become
a leader.
JRD Tata, Narayan Murthy,
Bill Gates, Mahatma
Gandhi are made leaders.

INDIAN STYLE OF LEADERSHIP


Autocratic Leader
Democratic Leader

Laissez-faire Style
Functional/Intellectual Style
Bureaucratic Style
Situational Style

DIFFERENCE BETWEEN
TRANSFORMATIONAL LEADER AND
TRANSNATIONAL LEADER
Brink changes in the mindset
of the organisational
members.

Manages transaction
between the organisation
and its employees.

Provides vision and sense of


mission-followers
understands the values of
their output.

Gets the job done and


exchanges rewards for the
initiatives taken by the
employees.

He transforms them in such


a manner that for them
organisation goals become
more important than their
own personal goals.

Promises contingent rewards


if performance is
outstanding or better than
average.

Conservative Style of Management


This type of management believes to maintain the status
quo

A managers who is not ready to take any risk and challenge


in life is known as a conservative.
He is very cautious and skeptical about change.
Generally manager who follows this style is guided by
customs, religion and tradition and old practices.

Entrepreneurial Style of Management


He likes to make experiments, is creative and innovative.
He is ready to learn from past failures
His energy level is very high.
He is a visionary who perceives the opportunity, arranges
funds and fulfills other business requirenments on his own
and starts a venture.
He can anticipate change and accordingly take action.

He knows success will not come immediately but he moves


ahead to attain his goal with mission and zeal.

Bureaucratic Style of Management

Generally, if an organisation, having rigid


formalized rules and regulations, narrow span
of control centralized decision making, and
employees are performing routine task, it will
be known as bureaucratic management.

Organic Style of Management


The management believes that each is unique with
specific skill and knowledge and is required to attain the
goals of the organisation
It believes team-spirit is essential in organisations

It is quite flexible
It generates an atmosphere of openness and trust and
provide autonomy to the employees to express their
views.
It also develops hierarchical teams.

Professional Style of Management

When the management of an organisation is progressive


and management of an organisation is progressive and
scientific, ready to introduce new methods and techniques
as per the demands of the market is known as professional
management.
They are quite competent and knowledgeable in their field.
This style of management belives to accept new challenges
and as per the demands they adopt changes

Chapter 6
Learning

Introduction
Learning is a relative permanent change in behaviour that
occurs as a result of experience.
The process of having ones behaviour modified more
or less permanently by what he does & the consequences
of his action or by what he observes.
Indian concept of learning leads to make individuals
enlightened ones.
Learning is a stimulus response mechanism that brings
transformational change in attitude or behaviour.

DEFINITION
According to Stephen Robbins, Learning
is any relatively permanent change in
behaviour that occurs as a result of
experience.

TYPES OF LEARNING
CLASSICAL CONDITIONING:
Classical conditioning involves forming association through
learning.
APPARENT CONDITIONING:

Apparent conditioning means that if the consequences are


favourable, they repeat the behaviour & thus learning takes
place.
OBSERVATION LEARNING:

Observation learning takes place by observing others


behaviour or through interaction with others & analysis of
the situation in which one operates.

BENEFITS OF LEARNING
Learning helps to understand others.
Learning can help to bring discipline in the
organisation.
Learning helps to face competition more confidently.
Learning helps to grow as individual.
Learning helps a manager to learn how to manage
others.
Learning also helps us to understand that organisation
must fulfill the social responsibility as business belong
to society.

Five Disciplines of a Learning


Organisation
Systems Thinking
Personal Proficiency

Assumption, Perception and Belief


Shared Vision

Team Learning

Distinction between ancient method of


learning & morden method of learning
After the learning is over, the
student become a complete
man having knowledge in all
aspects of life.

But a modern student having


specialisation in one field is
quite ignorant or have little
knowledge of other fields.

In the gurukul, all the students


were having equal status.

Rich ones, powerful ones


sometimes may get extra
privilege although as per norms
every one is having equal status.

The disciples or students had


to learn virtues like vinaya,
viveka, respect to others, etc.
Students studied at daytime.
Students used to go to gurukul
or ashrama and stayed with
the guru and learnt a lot from
his day to day life.

Modern method does not


emphasise on learning all these
virtues.
No specific time is set for
studies.
Modern students go to schools &
then colleges where they do not
get the proper attention from the
teachers and lecturers.

Chapter 7
Productivity

INTRODUCTION
Productivity is an important factor for any organisation
at the micro level and for the nation itself at the macro
level. It is the ratio between output I.e end result or
finished goods & inputs I.e. resources.to improve the
productivity level business organisations need to work
efficiently and effectively. Productivity concept provides
the relationship between quantity of goods produced or
services provided and the quantity of various inputs or
resources used in the process of production.

What is productivity
At the micro level or as far as industry is
concerned, productivity is the ratio between
output of finished goods and service and input of
resources utilised in the production process.
It is the ratio between output and input of a
production process.

Productivity=output/input
Productivity=x/y

FACTORS INFLUENCING
PRODUCTIVITY
The factors can be classified into two parts HUMAN
FACTORS & NON-HUMAN FACTORS.
Human factors can be further divided into Job maturity
& Psychological maturity.

Non-human factors can be divided into Plant location,


standardisation, production planning & control,
material handling, inventory , maintenance system,
waste mgmt, quality control, research &
development, transportation, availability of raw
materials & fuels etc

How to improve the productivity level


following ethos:
Do Yoga
Developing SQ or Spiritual Quotient
Organisations Commitment to Develop Individuals

Follow Ethics
Karma Yoga
Selfless Work

Dignity of work
Dhatmic
Self-Motivation

Role of leader to improve the productivity


level
Leader should always be Dharmic Leader.
Leader having values always manages business ethically
Leaders having values is a man of not mere principle
and idealism, but a man of action who never wastes time
and thus become the role model.
He does not only work but also tries to seek answers of
basic fundamental question.
He is having a balanced mind free from any innerturmoil
and conflict, as the action he is taking are value based.
He is poised, serene, calm and balance.
He works with a sense of purpose

Chapter 8

Conflict Management

introduction
The term conflict comes into existence from the Latin
word conflictus which means to come into collision or
clash.
This clash may be at individual level, may be at group
level or maybe with the society at large.
Conflict can also arise due to inner-turmoil with in
oneself.

LEVELS OF CONFLICTS
INTRAPERSONAL CONFLICT:
When there is a gap between the path one wants to follow
& what actually he is following & intrapersonal conflict
arises.
INTERPERSONAL CONFLICT:

When clash or collision takes place between two


individuals, it is known as interpersonal conflict.
INTERGROUP CONFLICT:
Conflict between two or more groups maybe within the
organisation or within the society at large is called as
intergroup conflict.

CONFLICT: GOOD OR BAD


In todays organisations and within the society at large,
conflict and clashes are always there.
The question arises whether conflict is good or dad I.e.,
whether the organisation or society at large attains goals
and objectives or suffers due to conflict.
Depending on this conflict can be subdivided into three
segments.

TRADITIONAL APPROACH:
Conflict is always bad, it creates obstacles in performance.
Therefore it is dysfunctional i.e. destructive & creates
hindrances.

HUMAN RELATION APPROACH:


It lays stress on the fact that conflict can be beneficial.
Therefore it is functional i.e. can do good to the organisation.

INTERACTIONIST APPROACH:
It emphasis that conflict is essential. Therefore it is functional.

TYPES OF CONFLICTS

FUNCTIONAL CONFLICT:
Conflict which is constructive, which improves the
performance level of the organisation is known as
functional conflict.

DYSFUNCTIONAL CONFLICT:
Conflict which is destructive, create hindrances to attain
organisations goals is known as dysfunctional conflict.

Socialisation
Through this process the employees adjust in the new
organisation culture. It has three stages:
Pre-arrival stage it includes the values, perceptions,
attitudes, mentality which were developed in his
interaction with his surroundings.
Encounter stage if there is a major gap between his
expectations and the real organisation, he may leave.

Metamorphosis stage to reduce this disequilibria


between the individual and organisation, individuals
have to transform themselves, they should develop
macro vision.

Chapter 9
ORGANISATIONAL EFFECTIVENESS

Introduction
Effectiveness means doing the right the thing. Often
terms like efficiency, productivity, growth, vitality or
profit making are used to explain organisational
effectiveness.
To set up an effective organisation one has to Set
standards, Develop team spirit, Facilitate
improvement , Develop right attitude to work, Be
ethical, fare & just, Be socially conscious, Trust the
employees, Fulfill social responsibilities, Take care of
the environment etc..

HOW TO BE EFFECTIVE?
Success includes not only financial benefits &
prosperity, but also health, harmony, happiness &
bliss.
Organisation will attain success & become effective
when they fulfill social responsibility, will work
as a trusty & aim at sustainable development.
A balanced combination of values & skills will
enhance the effectiveness of the organisation.

Organisations perspective
Development of man
Selfless work with full concentration

Managements based on values


Be ethical
Treat employees as human being
Reflect being calm and poised
Happy and congenial atmosphere
Co-operation
Encourage creativity and innovativeness

Create a learning organisation


Respect diversity

How an individual should manage


himself
Development of consciousness
Know thyself
Reduce tamas qualities
Self-management through Yoga and Meditation

Develop love, compassion for fellow beings


Right attitude
Work is worship

Self-Motivation
Sound mental health
Working without fear

FACTORS IN ORGANISATIONAL
EFFECTIVENESS
CAUSAL FACTORS :
It includes leader, organisations philosophy, objectives, policies,
strategies etc

INTERVENING FACTORS:
It includes commitment, motivation& morale skills of the leader.
Intervening factors are the effect of causal factors.

END RESULT FACTORS:


It includes cost of production, relationship between mgmt &
union, turn-over etc They are the result of causal variable &
intervening variable.

CREATIVITY
In todays competitive scenario, business organisation
are focusing on creativity & innovation.
Creativity is ones ability to find new & innovative
solution to the existing problem or developing or
evolving something new.
Creativity is 10% inspiration & 90% perspiration.
Creativity involves a lot of hard work, initiative &
drive.

BUSINESS EXCELLENCE
Transparent Culture and Excellence:

When the culture of trust, openness, honesty and


compassion for other fellow being evolved, team spirit is
developed. A positive synergy is created within the
organisation productivity level improves which in turn helps
the organisation to be an excellent one.

Integrity in Character and Excellence:


All the people associated with the organisation
should have integrity in their character. It
implies that they should be honest. Then only it
is possible to develop a good impression in the
society which will help to make an organisation
an excellent one.

Doing Ones Own Duty and


Excellence:
If the members of the business organisation
listen to their conscience and take action
accordingly, there would not be any
interpersonal conflict. Consequently their mind
will be serene and calm and they can do their
duty effectively. This in turn will make the
organisation an excellent one.

Courage and Excellence:


People should work without any fear. Fear leads t
bondage, lack of freedom. They are working as
slaves slaves mind is under the control of the
master therefore they cannot do judgement,
cannot be curious and cannot think in a creative,
indigenous manner, cannot provide best service
because they are scared.

Concentration and Excellence:


Eklavya is the best in his field and he attained
that. He did get the opportunity to learn archery
from Guru Dronacharya, but he accepted him as
the guru. Keeping his image and focussed to
attain his goal he was doing his Sadhana and we
know the result. He became the best archer in his
time. This concetration is very much important to
attain excellence in any field.

Transformation and Excellence:


Mr. Narayan Murthy of Infosys emphasizes
business organisation must have a sense of
improving everything they do, whether it is
customer satisfaction, quality, productivity, cost
reduction and employee satisfaction. That will
lead to operational excellence.

Quality and Excellence:


In todays business world the organisations have
to give quality product. So the business
organisations have to provide quality product in
time, as per their demand. This will add value to
the business. The management must work to
serve the quality, which will give surprise and
ecstasy to the customers.x

Social Audit and Excellence:


It is related to how the business organisations are
performing as far as the social responsibility is
concerned.
Social audit measures, analysis, evaluates and prepares
report of performance in the context of social
responsibility.
It makes the organisation consclous for the society and
accountable for the way they are running the business.
Social audit is not compulsory, but it is desirable

SOCIAL RESPONSIBILITY
Since organisation exists and operates within society and
is a part of the society, it definitely has to fulfill its
responsibility to the society. So if any company considers
from long-term perspective I.e. for a long-term existence
has to sustained profitability run the business ethically
fulfilling its obligation, providing best quality service to all
its stakeholders, etc. in the 21st Century only the business
organisations which are doing business ethically are going
to survive and grow, while unethical ones will grow
quickly and even more quickly they will be dying and
forgotten.

Social responsibilities towards


different segments of the society:
1.

Social Responsibilities towards Suppliers & Creditors

2.

Social Responsibilities towards Employees

3.

Social Responsibilities towards Consumers/Costomers

4.

Social Responsibilities towards Government

5.

Social Responsibilities towards Competitors

Chapter 10

Creativity

Introduction
In todays competitive scenario, business organisation
are focusing on creativity & innovation.
Creativity is ones ability to find new & innovative
solution to the existing problem or developing or
evolving something new.
Creativity is 10% inspiration & 90% perspiration.
Creativity involves a lot of hard work, initiative & drive.

FACTORS OF CREATIVITY
Generation of new ideas.
Unconventional thinking
Patience & high motivation & ability to persist with the
problem in hand.
Solution has to be found in a situation of ambiguity when
the problem is ill defined & vague.
Thus creative is link to think beyond the norm, rules &
regulations, to utilize skills & potentials & solve the
problems in a new manner.

How to become creative?


Be a unconventional thinker
Be flexible and curious

Carry a note book


Collect data from various sources

Connect dissimilar objects


Have positive attitude

Techniques of creativity
Brain storming
Brain stilling
Stepping back
Cross-functional team and creativity

Systematic creative thinking


Effective trainer
Organisation structure

Empowerment
Intrapreneurships culture
Customer surprise and ecstasy

QUALITIES OF A CREATIVE
PERSONALITY

A creative person should have originality in his thought.


He should be able to resolve novel ideas & solution to
the problems.
He should look at the same things or objects like others
but will think in a different manner.
He should be able to visualise.

Chapter 11
Nature, Nature Synthesis

Introduction
Natural environment influences societal values to a great
extent.
Mother earth is the treasure house of various resources.

Disbalanced ecosystem affect badly over all the living


entities.
Therefore we must take care of nature, we should show
respect to her because she is always providing self less
help to us through its various resources, without
expecting anything in return.

NATURAL RESOURCES

There are basically 4 resources available.


Water

Land
Air
Vegetation
We, the human being can inculcate the quality of
forbearance & patience from nature.

GLOBAL WARMING
Global warming is a matter of great concern in todays
scenario.
Average temperature all over the world is 0.6 C more as
compared to the temperature of hundred years ago.
The total quantity of greenhouse gases is increasing day
to day.
Next is methane (20% of the total greenhouse gases
present in the atmosphere).

Chipko Movement
Chipko movement focuses on these issues:
Tree required by the villages on regular basis
would be planted near the village and thus
prevent them to enter into reserved forest.
To control rate of migration, forest based village
industries to be developed in the village.
Contract system should be abolished.

Narmada Dam Project:


The project was to construct 30 major, 135 medium and
3000 minor dams over Narmada river in Maharashtra,
UP and Gujarat.
It includes Sardar Sarovar project which will irrigate
187 lakh hectares of land.
26000 hectares forest land and 11320 hectares of
agricultural land will be submerged and 67000 people
will be displaced.
The leader of the Narmada Bachao Andolam is Medha
Patkar who started movement against this project.

Silent Valley Hydroelectric


Project
In 1973, Kerala Government started Sillent Vally
Hydroelectric Project, which created a lot of
controversy.
A bio-diversity of the rain forest in Asia
In 1976, suspension of the project was advised by
National Committee on Environmental Planning
(NCEP). Kerala High Court issued a stay order.
Ultimately, the then Prime Minister Smt. Indira Gandhi
ordered to stop the project.

Sustainable Development:
The term Sustainable Development was adopted at the
United Nations Conference on Environment and
Development held in Rio de Janeiro in 1992.
Sustainable development is a process of change in which
the exploitation of resources, the direction of
investments, the orientation of technological
development and institutional change are all in harmony
and enhance both current and future potential to meet
human needs and aspirations.
It focuses that life is precious and its value is not
dependent on material wealth.

Harmony
Harmony means ekabhava.
it s related to understand the basic life principles
and live life accordingly.

Harmonious living with our external situations will


give inner solace and peace.
Peace
harmony
better human being
better decision-making for the welfare of all.

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