Consumer awareness:

Consumer awareness is making the consumer aware of

His/Her rights.Consumer awareness it a marketing

term.
It means that consumers note or are aware of products
or services, its characteristics and the other marketing
P's (place to buy, price, and promotion).

Factors affecting Consumer Behavior:

Occupation
Age

Economic Condition
Lifestyle
Personality

Soft drinks market in Bangladesh:

Bangladesh soft drink market is under volatility and it

is one of the fastest growing markets in Bangladesh.

During 80s the consumer of Bangladesh even never
thought of having energy drink by paying almost
equivalent amount of money as required to buy a
carbonated soft drink.
From marketing point of view, 30 years ago it was not a
commodity.

Survey Analysis

Consumer Demand effect on Pushing sales

Model
1

Regression
Residual
Total

Sum of
Squares
.168

Mean
Square
.168

24.332

48

.507

24.500

49

df

F
.331

Sig.
.568a

a. Predictors: (Constant), Consumer_Demand

b. Dependent Variable: Pushing_sell

Here f test value is lower than the tabulated value. Fail to accept null
hypothesis. So the assumption of Consumer Demand effect on Pushing sales
cannot be accepted.

In this graph, it is seen that when consumer demand is high, pushing sell is
lower than the previous.

Consumers demand effect on supply chain

Sum of Squares
Regression

df

Mean Square

.014

.014

27.666

48

.576

27.680

49

Sig.
.025

.875

Residual

Total

The independent variable is Consumer_Demand.

In the table, as f test value is lower than the tabulated value, the
assumption of null hypothesis Consumers demand effect on supply
chain is not true.

Consumer demand effect on Company

incentives
Sum of Squares
Regression

Residual
Total

df

Mean Square

.702

.702

28.118

48

.586

28.820

49

F
1.198

Sig.
.279

The independent variable is Consumer_Demand.

The f test value from the above table is lower than the tabulated value, So the
assumption Consumer demand effect on Company incentives of
Consumer demand effect on Company incentives is rejected as null
hypothesis is rejected.

Consumers demands effect on suppliers

availability
Sum of Squares
Regression

Residual
Total

df

Mean Square

.011

.011

22.809

48

.475

22.820

49

Sig.
.024

.877

The independent variable is Consumer_Demand.

Here, as f test value is lower than the tabulated value, null hypothesis is rejected.
So the assumption Consumers demands effect on suppliers availability is not true.

Consumer Demand effect on Pushing sales (for sprite)

Sum of Squares
Regression
Residual
Total

df

Mean Square

.114

.114

27.166

48

.566

27.280

49

Sig.
.201

.656

The independent variable is Consumer_Demand.

From the above table, f test value is lower than the tabulated value. So null
hypothesis is rejected and the assumption Consumer Demand effect on
Pushing sales is not true.

Consumers demand effect on supply chain

(sprite )
Sum of Squares
Regression
Residual
Total

df

Mean Square

.219

.219

22.281

48

.464

22.500

49

Sig.
.472

.495

The independent variable is Consumer_Demand.

The f test value in the above table is lower than the tabulated value. As null
hypothesis is rejected, the assumption Consumers demand effect on supply
chain is not true.

Consumer Demand effect on incentives

For Sprite
Sum of
Squares

Regression
Residual

Total

df

Mean Square

.430

.430

28.070

48

.585

28.500

49

Sig.

.735

.396

The independent variable is Consumer_Demand.

In the above table, f test value is lower than the tabulated value, so
null hypothesis is rejected and the assumption Consumer Demand
effect on incentives is not true.

Consumer demand effect on incentive (for sprite )

Sum of Squares
Regression
Residual
Total

df

Mean Square

.013

.013

21.507

48

.448

21.520

49

Sig.
.028

.867

The independent variable is Consumer_Demand.

From the above table, null hypothesis is rejected as the calculated f value is
lower than tabulated value. So the assumption Consumer demand effect
on incentive for sprite is not true.

In the above table, the f test value is lower than the tabulated value. So the
null hypothesis is rejected. So the assumption Brand effect on price is not
accepted.

Brand effect on Availability ( for sprite)

Sum of Squares
Regression
Residual
Total

df

Mean Square

1.046

1.046

34.734

48

.724

35.780

49

F
1.446

Sig.
.235

The independent variable is Brand.

In the above table, as f test value is lower than the tabulated value, null
hypothesis is rejected and the assumption Brand effect on Availability is
also false.

Findings
Most people, who drink soft drinks mainly prefer top renowned

brand.

Marketer mainly focus on top beverage products.

Most of the time, a lot of consumer do not care about brands.

They just drink those soft drinks which are available in nearby
shop.

Sprite has well market share and well brand awareness.

Various assuming factors actually dont work in beverage

products market.

The End