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India
Business Case Study
Submitted by:
Aditya Mahwar
Kushal Vig
Punit Sethia
Saurabh Dugar
Vaibhav
GENERAL MOTORS
Chevrolet Aveo
Chevrolet Captiva
Chevrolet Tavera
Chevrolet SRV
Passenger vehicles
Background & Situation
analysis:
Continuous decrease in sales, and inability to cater to
the lower segment of the market.
GM made 70% of it’s own parts, which led to higher
operational costs.
Inefficient production and testing process
Lots of legacy methodologies carried out, which is
outdated in the current scenario
Heavily invested and focused in the home market
rather than developing or under-developed economy
Bankruptcy of GM
Other Factors Leading to
GM Downfall
Strong global competitors with lower operating &
legacy costs.
GM intended to buy stakes of chrysler but that
also ultimately failed
Spike in oil prices along with “the worst economic
downturn...since the Great Depression”
The run-up in gasoline prices, plummeting
consumer confidence spelled the end by late
September 2008.
Possible Solution
Divest some brands but keep rich model portfolios
for remaining brands and reform the company’s
structure to provide each brand division with more
autonomy
Comfortable Interiors
Cruise Control
Smart Screen
COMPETITORS
SKODA LAURA
TOYOTA
HONDA CIVIC
COROLLA
Cruze Civic Laura Corolla
Features
PEPS Yes No No No
Rain Yes No No No
sensing
wipers
Cruise Yes No No No
Control
Smart Yes No NO No
screen
HOW CRUZE WOULD HELP
GM INDIA