about using the internet (for their career)? www.derby.ac.uk/icegs www.derby.ac.uk
Do you know more about _____ than your
clients/students?
the internet? mobile phones? the latest Youtube sensation? Snapchat? Instagram?
what universities are
looking for? employer requirements? opportunities in the labour market? what to do at an interview?
www.derby.ac.uk/icegs www.derby.ac.uk
Generational differences? Digital native vs digital immigrant?
Generational
vs
Visitor vs resident?
Experiential
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In other words You know a lot that is useful to your students on the internet They also know a lot, but they probably know different things from you You can learn new things and so can they.
www.derby.ac.uk/icegs www.derby.ac.uk
Lets look at some examples of online
career building
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Should you trust this film?
https://www.youtube.com/watch?v=WfYUHpM2QnU
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Would you employ this person?
https://www.youtube.com/watch?v=W7NNaFL0l3Y
www.derby.ac.uk/icegs www.derby.ac.uk
www.derby.ac.uk/icegs www.derby.ac.uk
Dear Lisa Rudgers
Lyndsay Blackwell
http://www.dearlisarudgers.com/
www.derby.ac.uk/icegs www.derby.ac.uk
How does this change your job?
www.derby.ac.uk/icegs www.derby.ac.uk
Have you ever given someone advice
To create an online profile/portfolio to advance their career? To create a video CV? To use their existing network to help advance their career? To build their network to advance their career? To try and engage the whole world in their career building? Have you ever interacted with a client online?
www.derby.ac.uk/icegs www.derby.ac.uk
Three changes The internet offers new opportunities to give and receive career support. The internet changes the context within which career is enacted. This new context requires new skills for effective career management.
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This changes The tools you have to have conversations The role you can play Your clients access to information
So what are the implications for practice?
What are the implications for ethical practice?
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How has the internet changed career?
www.derby.ac.uk/icegs www.derby.ac.uk
www.derby.ac.uk/icegs www.derby.ac.uk
www.derby.ac.uk/icegs www.derby.ac.uk
www.derby.ac.uk/icegs www.derby.ac.uk
www.derby.ac.uk/icegs www.derby.ac.uk
Discussion: So what skills do you need
to be effective in this environment?
www.derby.ac.uk/icegs www.derby.ac.uk
Changing
Creating
Collecting
7 Cs of digital career literacy Communicating
Critiquing
Connecting
1. Changing
http://www.youtube.com/watch?v=vdvo5Fl RqmM
www.derby.ac.uk/icegs www.derby.ac.uk
Discuss What do you do to help students/clients understand and respond to change? What could you do? An idea: Show the Shift Happens video and discuss what it means for career.
Discuss What do you do to help students/clients to collect useful career information? What could you do?
www.derby.ac.uk/icegs www.derby.ac.uk
An idea
www.derby.ac.uk/icegs www.derby.ac.uk
3. Critiquing
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Discuss What do you do to help students/clients to be more critical about the information they encounter? What could you do?
www.derby.ac.uk/icegs www.derby.ac.uk
An idea Get students to review 10 websites. Tell them to look at URL Who created the site The date it was last updated
Then them to think about
Who paid for the site Why the site was created in the first place
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4. Connecting
www.derby.ac.uk/icegs www.derby.ac.uk
Discuss What do you do to help students/clients to network effectively online? What could you do? An idea: Review their career networks with them. Think about how to expand them.
www.derby.ac.uk/icegs www.derby.ac.uk
5. Communicating
dEr Sir I wud lIk 2
apply 4 d advRtizd job. I BlEv dat I hav d neceSrE skills required 4 d post & dat I wud b a gr8 aDitN 2 yor team. urs faithfullyTristram Hooley
Dear Sir I would like to apply for the advertised job.
I believe that I have the necessary
skills required for the post and that I would be a great addition to your team. Yours faithfully Tristram Hooley
www.derby.ac.uk/icegs www.derby.ac.uk
Discuss What do you do to help students/clients to communicate effectively online? What could you do?
An idea: Get them to write an initial contact to an
employer in a number of different formats (tweet, Linkedin group message, email).
www.derby.ac.uk/icegs www.derby.ac.uk
6. Creating
www.derby.ac.uk/icegs www.derby.ac.uk
Discuss What do you do to help students/clients to create useful content for their career? What could you do? An idea: Encourage them to use a Linkedin profile as the first step towards creating an online profile.
Discuss What do you do to help students/clients to curate their online presence? What could you do?
An idea: Get them to Google themselves.
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In conclusion
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In conclusion Managing a career requires some skills, attributes and knowledge. Some of this is the same online as it was before the internet existed (but reframed by the new environment). Some of it is almost entirely new. The 7 Cs provides a framework that career professionals can use to work with clients.
Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29. Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web. The Potential of Web 2.0 and 3.0 Technologies for Career Development and Career Support Services. London: UKCES. Longridge, D. & Hooley, T. (2012). An experiment in blended career development: The University of Derby's social media internship programme. Journal of the National Institute for Career Education and Counselling. 29. Longridge, D., Hooley, T. & Staunton, T. (2013). Building Online Employability: A Guide for Academic Departments. Derby: International Centre for Guidance Studies, University of Derby.
Tristram Hooley Professor of Career Education International Centre for Guidance Studies University of Derby http://www.derby.ac.uk/icegs t.hooley@derby.ac.uk @pigironjoe Blog at http://adventuresincareerdevelopment.wordpress.com
