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What can YOU teach the next generation


about using the internet (for their career)?
www.derby.ac.uk/icegs
www.derby.ac.uk

Do you know more about _____ than your


clients/students?

the internet?
mobile phones?
the latest Youtube
sensation?
Snapchat?
Instagram?

what universities are


looking for?
employer requirements?
opportunities in the labour
market?
what to do at an
interview?

www.derby.ac.uk/icegs
www.derby.ac.uk

Generational differences?
Digital native vs digital
immigrant?

Generational

vs

Visitor vs resident?

Experiential

www.derby.ac.uk/icegs
www.derby.ac.uk

In other words
You know a lot that is useful to your students on the
internet
They also know a lot, but they probably know different
things from you
You can learn new things and so can they.

www.derby.ac.uk/icegs
www.derby.ac.uk

Lets look at some examples of online


career building

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www.derby.ac.uk

Should you trust this film?

https://www.youtube.com/watch?v=WfYUHpM2QnU

www.derby.ac.uk/icegs
www.derby.ac.uk

Would you employ this person?

https://www.youtube.com/watch?v=W7NNaFL0l3Y

www.derby.ac.uk/icegs
www.derby.ac.uk

www.derby.ac.uk/icegs
www.derby.ac.uk

Dear Lisa Rudgers


Lyndsay Blackwell

http://www.dearlisarudgers.com/

www.derby.ac.uk/icegs
www.derby.ac.uk

How does this change your job?

www.derby.ac.uk/icegs
www.derby.ac.uk

Have you ever given someone advice


To create an online profile/portfolio to advance their
career?
To create a video CV?
To use their existing network to help advance their
career?
To build their network to advance their career?
To try and engage the whole world in their career
building?
Have you ever interacted with a client online?

www.derby.ac.uk/icegs
www.derby.ac.uk

Three changes
The internet offers new opportunities to give and
receive career support.
The internet changes the context within which
career is enacted.
This new context requires new skills for effective
career management.

www.derby.ac.uk/icegs
www.derby.ac.uk

This changes
The tools you have to have conversations
The role you can play
Your clients access to information

So what are the implications for practice?


What are the implications for ethical practice?

www.derby.ac.uk/icegs
www.derby.ac.uk

How has the internet changed career?

www.derby.ac.uk/icegs
www.derby.ac.uk

www.derby.ac.uk/icegs
www.derby.ac.uk

www.derby.ac.uk/icegs
www.derby.ac.uk

www.derby.ac.uk/icegs
www.derby.ac.uk

www.derby.ac.uk/icegs
www.derby.ac.uk

Discussion: So what skills do you need


to be effective in this environment?

www.derby.ac.uk/icegs
www.derby.ac.uk

Changing

Creating

Collecting

7 Cs of
digital
career
literacy
Communicating

Critiquing

Connecting

1. Changing

http://www.youtube.com/watch?v=vdvo5Fl
RqmM

www.derby.ac.uk/icegs
www.derby.ac.uk

Discuss
What do you do to help students/clients understand and
respond to change?
What could you do?
An idea: Show the Shift Happens video and discuss what
it means for career.

www.derby.ac.uk/icegs
www.derby.ac.uk

2. Collecting

www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
www.derby.ac.uk

Discuss
What do you do to help students/clients to collect useful
career information?
What could you do?

www.derby.ac.uk/icegs
www.derby.ac.uk

An idea

www.derby.ac.uk/icegs
www.derby.ac.uk

3. Critiquing

www.derby.ac.uk/icegs
www.derby.ac.uk

Discuss
What do you do to help students/clients to be more
critical about the information they encounter?
What could you do?

www.derby.ac.uk/icegs
www.derby.ac.uk

An idea
Get students to review 10 websites.
Tell them to look at
URL
Who created the site
The date it was last updated

Then them to think about


Who paid for the site
Why the site was created in the first place

www.derby.ac.uk/icegs
www.derby.ac.uk

4. Connecting

www.derby.ac.uk/icegs
www.derby.ac.uk

Discuss
What do you do to help students/clients to network
effectively online?
What could you do?
An idea: Review their career networks with them. Think
about how to expand them.

www.derby.ac.uk/icegs
www.derby.ac.uk

5. Communicating

dEr Sir I wud lIk 2


apply 4 d advRtizd
job. I BlEv dat I hav d
neceSrE skills
required 4 d post &
dat I wud b a gr8
aDitN 2 yor team. urs
faithfullyTristram
Hooley

Dear Sir
I would like to apply for the
advertised job.

I believe that I have the necessary


skills required for the post and
that I would be a great addition to
your team.
Yours faithfully
Tristram Hooley

www.derby.ac.uk/icegs
www.derby.ac.uk

Discuss
What do you do to help students/clients to communicate
effectively online?
What could you do?

An idea: Get them to write an initial contact to an


employer in a number of different formats (tweet, Linkedin
group message, email).

www.derby.ac.uk/icegs
www.derby.ac.uk

6. Creating

www.derby.ac.uk/icegs
www.derby.ac.uk

Discuss
What do you do to help students/clients to create useful
content for their career?
What could you do?
An idea: Encourage them to use a Linkedin profile as the
first step towards creating an online profile.

www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
www.derby.ac.uk

7. Curating

www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
www.derby.ac.uk

Discuss
What do you do to help students/clients to curate their
online presence?
What could you do?

An idea: Get them to Google themselves.

www.derby.ac.uk/icegs
www.derby.ac.uk

In conclusion

www.derby.ac.uk/icegs
www.derby.ac.uk

In conclusion
Managing a career requires some skills, attributes and
knowledge.
Some of this is the same online as it was before the
internet existed (but reframed by the new environment).
Some of it is almost entirely new.
The 7 Cs provides a framework that career professionals
can use to work with clients.

www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
www.derby.ac.uk

For more of my thoughts on this

Hooley, T. (2012). How the internet changed career: framing the relationship
between career development and online technologies. Journal of the
National Institute for Career Education and Counselling (NICEC). 29.
Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web.
The Potential of Web 2.0 and 3.0 Technologies for Career Development and
Career Support Services. London: UKCES.
Longridge, D. & Hooley, T. (2012). An experiment in blended career
development: The University of Derby's social media internship programme.
Journal of the National Institute for Career Education and Counselling. 29.
Longridge, D., Hooley, T. & Staunton, T. (2013). Building Online
Employability: A Guide for Academic Departments. Derby: International
Centre for Guidance Studies, University of Derby.

www.derby.ac.uk/icegs
www.derby.ac.uk/icegs
www.derby.ac.uk

Tristram Hooley
Professor of Career Education
International Centre for Guidance Studies
University of Derby
http://www.derby.ac.uk/icegs
t.hooley@derby.ac.uk
@pigironjoe
Blog at
http://adventuresincareerdevelopment.wordpress.com

www.derby.ac.uk/icegs
www.derby.ac.uk

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