Huella Online Travel

Group 2
Sandeep|Chitra|Devendra|Khushbu|Poem

Decision Problem

What should be done?

To ease consumers concerns regarding online travel purchases

To increase Huellas market share

Research Problem

To understand consumers perception of Huella

To determine channels for increasing brand awareness

Research Question

Are consumers aware of the brand?

Do consumers view internet booking a risky proposition?

Do consumers know that Huella has better offerings than other online portals?

Will consumers purchase from Huella if the airfare is competitive w.r.t brick and mortar
prices?

Would consumers book online if the airfares are updated frequently?

Given assistance (over phone / video), would consumers be willing to make bookings
online?

Given the efficiency of ability to make multiple bookings and instant confirmation,
would consumers be willing to make purchase from Huella?

Do you find online portals user friendly?

Thank You