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vp marketing job description

The vp marketing job description includes elements such as: vp marketing

responsibilities, vp marketing skills, vp marketing qualities, vp marketing
abilities, vp marketing experience, vp marketing job tools, vp marketing
working conditions
Other useful materials for vp marketing career:

Key duties/responsibilities for vp marketing


Lead strategic vision of capabilities, ensuring the ideal deployment of marketing

strategies and capabilities delivered through mobile, on-line, and in-store environments.
2. Identify new and existing viable loyalty and marketing solutions that bring value to card
members and clients in delivering business goals.
3. Design & develop proposals and presentations that capture and convey quantifiable
business value for capabilities being brought to the marketplace.
4. Design & develop proposals, projects and campaigns to assess effectiveness; constantly
seek opportunities for process improvement and optimization
5. Maintain industry knowledge through actively developing credible and strategic
relationships with industry experts and conducting industry research
6. Aligning to the overall business strategy when driving the direction for a team of 25
associates with projects, processes, and marketing efforts. Providing developmental and
managerial leadership to the Marketing Capabilities team
7. Providing overall direction to the marketing capabilities activity and leading the efforts
in product services across Alliance Datas client base
8. Acting as a member of the Senior Leadership Team for the broader business, as well as
the marketing areas
9. Providing developmental and managerial leadership to the Marketing Capabilities team
10. Formulating insights, championing and driving insights into action

Key job qualifications for vp marketing

1. BA/BS degree in Marketing, Sales, Business, or equivalent education/and
or related experience. MBA or Business Related Advanced Degree
2. A minimum of 12 years professional hands-on experience with marketing
concepts, strategy, and product services or product management.
3. A minimum of 5 years proven managerial or supervisory experience
4. Proven experience building marketing capabilities and product services for
retail, brand, consumer or credit cards.
5. Proven experience influencing a business or marketing strategy through the
application and/or management of product service solutions
6. Excellent verbal and written communication skills and good at developing
interpersonal relationships.

Format for vp marketing job description

A typical job description includes 4
main part as follows:
1. Job information
This part includes: job title, reporting
relationships, department, job
location, manager/supervisors title,
job code, purpose and objective of the
2. List of main task
3. Contents of Job Specifications
Skill requirements.
Abilities. Ability include physical
ability, metal ability, aptitudes.
4. Contents of working conditions
Environmental conditions
Job hazards / safety
Machine, tools and equipments

KSA model in setting up job description

1. What is KSA model?
KSA model is a competency model of individual. KSA is the same KSAO.
KSA include Knowledge, Skills and Abilities (also called KSAs model) that an
applicant must have to perform successfully in the position.

2. Components of KSA:
A body of information needed to perform a task.
For example, Human Resources Knowledge include knowledge of personnel
recruitment, selection, training, compensation and benefits, labor relations and
negotiation, and personnel information systems.
Skills are the proficiency to perform a certain task.
For example, skill in operating computer peripherals such as printers.
Abilities are an underlying, enduring trait useful for performing tasks.
For example, oral comprehension the ability to listen to and understand
information and ideas presented through spoken words and sentences.

Materials for vp marketing career:

Other useful materials for marketing
management that available at
Top free ebooks for marketing management
Top free tools and techniques for marketing
Top skills for marketing management
Top free marketing job description templates
5 steps to writer write an effective marketing
job description
12 tips to write marketing job description
Top 12 tips for career development
Top 9 career path tips
Top 14 career objectives
Top 12 career promotion tips

Useful materials (continue)

Top 14 career objectives
Top 12 career promotion tips
Top 15 ways to search jobs
Top 7 cover letter samples
Top 8 resume samples
110 marketing interview questions with
13 types of interview questions and how
to solve them
11 performance appraisal methods
(includes appraisal templates and forms)
Top 28 performance appraisal forms
Top 12 salary negotiation tips
Top 9 tips to get high salary

Fields related to vp marketing:

The above job description can be used for fields as:
construction, manufacturing, healthcare, non profit, advertising, agile,
architecture, automotive, agency, banking, budget, building, business
development, consulting, communication, clinical research, design, software
development, product development, interior design, web development,
engineering, education, events, electrical, exhibition, energy, ngo, marketing,
fashion, green card, oil gas, hospital, it, marketing, media, mining, nhs, non
technical, oil and gas, offshore, pharmaceutical, real estate, retail, research,
human resources, telecommunications, technology, technical, senior, digital,
software, web, clinical, hr, infrastructure, business, erp, creative, ict, hvac,
sales, quality management, implementation, network, operations,
architectural, environmental, crm, website, interactive, security, supply chain,
logistics, training, project management, administrative management, finance
The above job description also can be used for job title levels: entry level vp
marketing, junior vp marketing, senior vp marketing