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Presented By.
VISION
Be the global
leader in customer
value.
MISSION
To set world class standard in juice
industry through providing a diverse
range of high quality products that
are prepared in according with
Islamic principals serving to satisfy
customers tasting and need and
serving the society
RAW MATERIALS
From farms of Malir and Thatta
What is FruNergy?
FruNergy is the refreshing, fruity alternative to all previous energy drinks with
the addition of vegetables. The ideal solution for those who need a little extra
energy, but prefer a natural, fruity taste.
FruNergy contains 20% natural fruit & vegetable extract
and natural caffeine green coffee bean . Thus, a gentle and
long-lasting energy effect.
FruNergy, keeps you awake and fit with the full force of healthy, delicious fruits.
STRENGTHS
WEAKNESS
OPPURTUNITIES
Attractive and undifferentiated
market segment
Participation with a growing industry.
Competitive advantage over
carbonated soft drinks and energy
drinks
Enhance demand and selling
opportunities
THREATS
Political and economic instability
Cut throat competition
Unstable government policies
Scarcity of raw material
Retention of consumers
TARGET MARKET
o
o
o
Geographic variables
Demographic variables
Psychographic variables
Behavioral variables
Contd..
Primary Market
Working People
Housewives
Contd..
Secondary Market
Travel Industry Airlines, Railways and Local Transport
Systems
Movie Theatres, Malls, Amusement Parks, school, collages,
hotels, restaurants etc.
Market Segmentation
1.
2.
3.
4.
Geographic variables
ROYAL DESIRE has set its geographic segmentation on:
Metropolitan Cities, major cities of the country, and towns.
Firstly, we divide Karachi city into different segment in order to
reach more efficiently and effectively.
A zone (Clifton, DHA, Cantt.)
B zone (Nazimabad, Tariq road, Gulshan-e-iqbal, Gulistan-eJohar)
C zone (Malir, Shah Faisal Town, Saddar, Landhi, Korangi
and other densely populated areas)
Demographic variables
Kids
Old age people
Patients
Females who wanted to look glowing.
Working class age between (18-35)
Students.
Medium to high income group
Psychographic variables
Social class:
approach both Middle and high class
Life style: business persons,
House wife's
Labour who need energy
Personality: Achievers
sports persons
Behavioral variables
Major competitors
Marketing Strategies
Product
Place
Pricing
Promotion
Product
Type
Features
PLC
Identification
Low sales
Negative profits
Few competitors
Objective: to create awareness
and trial
Price at cost-plus
Selective distribution
Place
Distribution Channel
Product location availability
Modes of transportation
Pricing
Pricing Strategy
Market Penetration
Pricing Strategy
Pricing in Pakistan Rupees for 250 ml
Market Penetration
Fruits and vegetable cost
Factory over head
Miscellaneous
Retailer margin
Profit
Total price
Rs.6/Rs.6/Rs.3/Rs.4/Rs.6/Rs.25/-
TARGET AUDIENCE