A PRESENTATION ON LOCAL SMALL SCALE

INDUSTRY OF
ZINDA
TILISMATH
(A
STUDY).

PRESENTED BY :
S.ALEKHYA KUMARI.
13P71E0042.
MBA-2 , SVIT COLL.

CONTENTS
History .
Company profile .
Strengths & opportunities .
Competitor Strategy(Analysis) .
Weakness & Threats .
Marketing Strategy Followed .
Future Plannings .
Corporate Social Responsibility(CSR Activity)
.

HISTORY

It was invented in Hyderabad, in 1920 by a well-known

Hakeem Mohd. Moizuddin Farooqui.
The translation of the name of Zinda Tilismath in Urdu
language means Living Magic.
It is manufactured at the family owned company called
"Karkhana Zinda Tilismath", located in Quadri Bagh,
Amberpet, Hyderabad.
The other products made by the company are Farooky
Tooth Powder and Zinda Balm.

COMPANY PROFILE

Business type
Year estd
Products supplier :
& manufacturer

:
Supplier/Manufacturer.
:
1928.
Herbal products & tooth
powder.

STRENGTHS & OPPORTUNITIES OF

ZINDA TILISMATH
Zinda Tilismath has had only three products for
decades the liquid medicine of the same name, to
be ingested or applied in just a few drops; Farooqui
toothpowder, and a pain balm. Now it is going to
enter the Rs. 1,000-crore throat lozenges market
with Zint, where it will slug it out with the mighty
Vicks, Strepsils and Halls. It is also planning a roll-on
version of Zinda Tilismath.

COMPETITORS STRATEGY
(ANALYSIS).

Today, the Rs. 115-crore Amrutanjan offers

solutions to aches and pains and cold and
other congestive ailments in various forms
running the gamut from balms to body ache
gel pads.

WEAKNESS & THREATS

It is adding a unit at its Hyderabad facility at an

initial cost of Rs. 30 lakh. While plans for Zints
marketing strategy are unclear now.
Tilismath is planning an aggressive marketing
drive, which will mainly be customer loyalty
programmes aimed at the younger generations.
The owner familys current generation has many
MBA graduates who are keen on giving the
business a corporate touch to appeal to young
customers.

CONTD

They intend to expand the

business from its current level of
Rs. 12 crore; they do not want to
mention goals for the future.
It may debut in the capital market
in the next couple of years. Some
of these plans are at an early
stage, but the spokespersons say
the company will not tweak the
traditional image of its brand,
whatever else it does.

MARKETING STRATEGY FOLLOWED:

The product sells and sells fast. Reason - its high

curative value and easy accessibility. This is often
the only antidote available in remote villages and
comes handy for a variety of ailments.
It rely on distributors & peoples faith.
Also using online selling now - a - days.

FUTURE PLANNINGS

It will also setup an additional facility at its

existing manufacturing unit in Hyderabad at an
initial cost of about Rs. 30 lakh to produce the
lozenges.
The firm, which had clung on to its original
logo and packaging all these years, is
planning an aggressive marketing drive to
consolidate its brand across India, with the tag
line The world is going herbal, what about
you.
It will include promotional events and TV
campaigns .

CORPORATE SOCIAL RESPONSIBILITY

(CSR ACTIVITY)

Hyderabad, September 17 : Zinda Tilismath

Factory donated 10 cartons of Zinda Tilismath
bottles worth Rs. 123000 for use by the flood
victims of Kashmir.

THANK

YOU