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Analysis
A) Intra-company:
With in the company, the company can compare the financial performance of
the current year with in that of the previous year. For example, the turnover of
Beximco Textile ltd. in 2004 can be compared with that in 2003.
B) Inter-Company/Competitor:
A company can compare its financial performance with other companies in the
industry. For example, the turnover of Beximco Textile ltd. in 2004 can be
compared with that of Square Textile ltd. in the same year.
C) Industry Average:
Industry average can also provide standards for comparison.
Ratio Analysis
Comparison done in the absolute measure does not always give us a true picture. Look at
the following figure:
Company X
Net sales
5,00,000
Net Profit
50,000
Company Y
8,00,000
55,000
Apparently, we tell that Company Y has operating performance better than Company X. But
it is not. Take a look at the following figure:
Company X
Net sales
Net Profit
Net Profit to net sales
Company Y
5,00,000
50,000
10%
8,00,000
55,000
8.75%
So ratio analysis expresses the relative size of one amount to another. Based on ratio
analysis, we see that Company Xs profit sounds better than Company Y.
Types of Ratios
We classify ratios under the following categories:
Solvency
Profitability
Market
Solvency refers to a companys long run financial viability and its ability to
meet long term obligations.
a) Debt Ratio:
Debt ratio measures the portion of a companys assets contributed by creditors.
Debt Ratio = Total Liabilities / Total Asset
Companies are said to be highly leveraged if a large portion of their asset is
financed by debt.
b) Equity Ratio:
Equity ratio measures the portion of a companys assets contributed by its
owners.
Equity Ratio = Total Equity/ Total Asset
Profitability Ratio:
Profitability refers to a companys ability to use its assets efficiently to
generate revenues ( positive cash flows). Profitability also refers to
solvency. Profitability Ratios are:
a) Profit Margin ratio:
Market:
Test of market in view of financial statement analysis measures the ability to
generate positive market expectations. Market measures are useful when
analyzing companies having publicly traded stock. These market measures
use stock price in their computation. Stock price reflects what the market
(public) expectations are for the company. Under this section, we have:
a) Price Earning Ratio.
b) Dividend Yield Ratio.