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Strategies in Action
Strategic Management:
Concepts & Cases
13th Edition
Fred David
Ch 5 -1
Ch 5 -2
Quantitative
Challenging
Measurable
Hierarchical
Realistic
Obtainable
Understandable
Congruent
Ch 5 -3
Ch 5 -4
in revenues
Growth
in earnings
Higher
dividends
Larger
profit margins
Greater
ROI
Higher
Rising
stock price
Improved
cash flow
Copyright 2011 Pearson Education, Inc.
Publishing as Prentice Hall
Ch 5 -5
Balance
Ch 5 -6
Levels of Strategies
Large Company
Ch 5 -7
Levels of Strategies
Small Company
Ch 5 -8
Types of Strategies
Forward
Integration
Vertical
Integration
Strategies
Backward
Integration
Ch 5 -9
Backward
Integration
Ch 5 -10
Types of Strategies
Market
Penetration
Intensive
Strategies
Market
Development
Product
Development
Ch 5 -11
Intensive Strategies
Market
Penetration
Market
Development
Product
Development
Ch 5 -12
Types of Strategies
Related
Diversification
Diversification
Strategies
Unrelated
Diversification
Ch 5 -13
Diversification Strategies
Related
Diversification
Unrelated
Diversification
Ch 5 -14
Types of Strategies
Retrenchment
Defensive
Strategies
Divestiture
Liquidation
Ch 5 -15
Defensive Strategies
Retrenchment
Divestiture
Liquidation
Ch 5 -16
Ch 5 -17