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Group: 2
Bishnu
Deepali
Maitreyi
Rakesh
Richa
Ritika
DOMESTIC PASSENGER
OUTLOOK
Context
Despite Yield Management techniques used by various Airlines for revenue maximization, the industry is still low on
profitability and thus the need for high performance takes an additional importance within the market challenges.
Data Source
Directorate general of civil aviation and the financial data taken from Capitaline
AHP
Decision making tool: decomposes complex
problem into multilevel hierarchical criteria,
compare and determine an overall ranking
of the alternatives.
KANO Model
Technique for deciding
which features you want to
include in a product or
service.
Kano Model
Objective
Objective
Objective
Criteria
Number of Destinations
On Time Performance
% of Cancellation flights
Fleet Size
Maximum Luggage weight allowed/person
Airlines compared
Air India
Jet Ways
Indigo
Spice Jet
Input variables
Departures
Available Seat Kilometres (ASK)
Available Tonne Kilometres(ATK)
Methodology
Questionnaire : functional and
dysfunctional questions
Output variables
Quality attributes
Kilometres performed
Tonnes Kilometres performed
Attractive, one-dimensional,
must-be, indifferent and
reverse quality
Airlines Compared
Air India
Jet Airways
Go Air
Indigo
Spice Jet
Airlines Compared
Air India
Jet Airways
Go Air
Indigo
Spice Jet
Input Parameters:
Departures
2014
Output Parameters:
Kilometers performed
Data Source
DGCA (Directorate General of Civil
Aviation)
Annual Financial Results of the airlines
released
2013
1
0.9
0.8
0.7
0.6
2014
0.5
2013
0.4
0.3
2012
0.2
2011
0.1
0
Air India
Indigo
Jet Airways
(including Jet
Lite)
Spice Jet
Go Air
Criteria
No of
destinatio
ns
On time
Performan
ce
% of
Cancelled
flights
Fleet Size
Maximum
luggage
weight in
lbs
No of
On time
destinati
Performance
ons
% of
Cancelled
flights
Fleet
Size
Maximum
luggage
weight in lbs
0.2
0.2
0.5
Criteria
0.33
0.33
0.33
0.5
0.5
0.5
0.2
No of
destinatio
ns
On time
Performa
nce
% of
Cancelled
flights
Fleet Size
Maximum
luggage
weight in
lbs
CI
0.165
RI
1.71
CR Ratio 0.096
Consistency ratio is
less than 0.1, data
set can be assumed
as satisfactory
No of
% of
On time
destinati
Cancelled
Performance
ons
flights
Maximum
consistenc
Fleet Size luggage weight in Average
y measure
lbs
0.085
0.079
0.054
0.250
0.190
0.132
5.449
0.423
0.395
0.536
0.250
0.190
0.359
5.882
0.423
0.198
0.268
0.250
0.476
0.323
6.014
0.028
0.130
0.088
0.083
0.048
0.076
5.288
0.042
0.198
0.054
0.167
0.095
0.111
5.149
1)
2)
Brainstorming Attributes
Kano Survey
1) Functional Vs. Dysfunctional Attributes
2) Kano Questionnaire Answers
1) I Like it
2) I expect it
3) Im neutral
4) I can tolerate
5) I dislike it
Attributes
Seat Selection
Free Food on Flight
Entertainment Program
Wide range of magazines in flight
Compensation - Flight Cancellation/
Delay
Less Waiting time
On time - Arrival/Departure
The technical services
Brief waiting time - hand baggage
check
Friendly Flight Attendants
Cost
Discounts
Stops
18
17
22
16
5
6
6
9
4
5
19
5
7
19
29
12
10
5
5
4
22
7
6
5
6
6
1
4
Grade
3
2
2
5
A
A
A
A
A
E
E
E
3
18
2
14
10
17
21
E
I
O
O
R
E- Expected
O- One Dimensional
A- Attractive
I Indifferent
R -Reverse
Key takeaways
Limitations
1. Only passenger airlines chosen for study and not cargo airlines.
Operator
Efficiency
Efficiency
2014
2013
Air India
Indigo
Jet Airways (including Jet Lite)
Spice Jet
Go Air
2012
Air India
Indigo
Jet Airways (including Jet Lite)
Spice Jet
Go Air
2011
Air India
Indigo
Jet Airways (including Jet Lite)
Spice Jet
Go Air
Operator
0.96898
1
0.91816
1
1
0.87713
1
0.92227
1
1
0.78213
1
0.84941
1
1
Air India
Indigo
Jet Airways (including Jet Lite)
Spice Jet
Go Air
1
1
0.97461
1
1