Asian Business School

THE TELESHOPPING
BUSINESS IN INDIA

A CASE STUDY
 PROBLEMS FACED BY
TELESHOPPING NETWORKS IN
INDIA
n Lack of education and awareness
among people.
n Low standard of living.
n Low rate of women employment.
n Low penetration of TVs/telephones.
n ‘Feel –and-touch’ concept is of great
importance.
n Abundant supply of Imitation
products.
 FUTURE OF TELESHOPPING
MARKET IN INDIA
n Market growth – Rs 250 crores in 10 years,
Projected to double in next 10 years.
n Earlier Female-Male shopper ratio was
90:10 , Now ratio is 60:40 .
n Increasing Living standard of Indian
middle class people.
n Increasing number of Nuclear families
(both husband and wife are working –
less time for shopping).
n
 HOW TO OVERCOME PROBLEM IN
INDIAN MARKET
n Success depends “Highly on ability of marketer
to deliver the goods on time to his valued
customer along with other stipulated
parameters..”
n Perceived value of the product should exceed its
price.
n Air time – a critical success factor (enhancing
their reach by repetitive presentation of the
product both during peak and slack hours on
various channels)
n Effective payment system in the country that
enables immediate money transfers at low risk.
n Gifts offers and discounts should be allowed.
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THANK
 YOU


heera singh