TEST PAPER (For SRA/RA)

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Enterprise Market Research Department

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Test paper (For SRA / RA)

1.0
15.04.2011
Divya Sanil
Divya Sanil
15.04.2011

Revision Control
Revision
1.0
1.1

Date
15.04.2011
26.09.2013

Revision Description
First time release
Updated

Approval
Title
Souvik Banerjee

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Date

Time 3.00 hrs

COPY PASTE DOCUMENT WILL BE REJECTED!!

(Candidates are not allowed to copy and paste information from free/secondary sources. You can
express the same message in different words or rephrase the information, which you gather from
free sources)

Instructions:

Start the answers on the fresh page but on the same document.

You can use internet for the test, but avoid direct copy pasting.

Please list down all the sources at the end of each answer.

Should attempt all the questions

Research
Answer the following for Tata Motors:
Answer the following for Tata Motors:

i.

Company Overview & business segments (100 Words)

ii. Company Strategy (should be specific to the company and not industry generic
iii. List down the names of all CXOs
List down the annual revenues and net income for Nike Inc for the last three financial years.
i.

Also list down the revenue and net income for the latest quarter.

ii. Using an excel sheet please create a graph to represent financial trends for last three years only. (NOT for
the quarter figures)
iii. Also provide a brief analysis for the same. Please use annual report for analysis. (Provide financial
analysis in bullet points)
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In every part of life, if technology is available - theres generally nothing wrong in

using it. And the academic sector is no exception to this rule. However, over the last
few years, a tendency of unhealthy over-dependence on technology has been
detected in the behavior of kids and teens of the present generation. In this post, we
will highlight some points that indicate the existence of such excessive techdependence:

1.Use of calculators for simple calculations - Make no mistake - if anyone is asked "how much is 756 times 442," (s)he should probably reach for h
to success in math, instead of as a learning aid - to be used only when calculations cannot be manually done. At the sight of even two four digit numbe
Understandably, when they are not carrying one and have to do some basic math manually, chances of mistakes become higher. Without calculators,

2.Everyone reads e-books - Again, there is nothing wrong with reading virtual editions of texts and references on a computer or a Kindle. Thanks to t
on the go as well. Learners, however, have taken to ebooks at the expense of traditional paper books. Whenever a teacher gives some reference in cl
become synonymous with tapping on mobiles or sitting in front of laptops. Where has that charming feeling of "curling up with a good book" gone?

3.Addiction to mobile phones - From middle school students to seniors- everyone seems to own a fancy smartphone. In fact, in many friend circles rights over his/her buddies. Drop in mobile network coverage, a call drop, or a break in wi-fi connectivity cause most young ones to become unnecessa
lest there is no mobile network availability there.

4.There are too many simulations - In 5-7 years time, the demand for smart, innovative entrepreneurs will go up by several notches. To sharpen the
representing a wide range of business scenarios - are often arranged for at management schools. Once again, many educational institutions tend to o
case studies are not properly discussed. It would be a smart move to let students handle small, token business projects of their own - since that would
mechanized robots!

5.Why do parks and playgrounds remain mostly empty? - At many kids playgrounds (particularly in the more advanced nations), the lovely cackle
apps for kids that their parents have got for them. There are books to read, games to play, and even friends to connect with, via such sophisticated pho
do their children good - but that belief has eroded too. Maybe, it is us who have stopped giving time to our kids as much as we used to.

6.The obesity factor - This point is basically an extension of the previous

- 3 - one. If children and teens are glued to a screen for hours on end, tapping on
bath and meals, of course!) - is it surprising that obesity would rear its ugly head pretty soon? At present, around 67% of all adults in the United States

Essay Writing

Essay Writing Overdependence on technology in daily life (200 Words)

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Case Study
Case study on Information Technology Industry
The article below is a case study on Information Technology Industry. Convert the case study in to

three sub-heads mention below in your own words. We suggest to use bullet points to summarize the
article.
Problem/challenge
Solutions offered and its detail

Benefits of the solution

Article Marketing ROI Makes Jaguar Land Rover Purr

After investing huge sums in advertising and marketing programs, companies will often ask new
customers how they heard about the firm. But all too often those organizations are likely to hear
the stinging words that every marketing executive dreads: "I don't remember." Jaguar Land Rover
wanted to put the brakes on its inability to identify which marketing initiatives were gunning its
revenue and which weren't.

"We were lacking good, solid measurements," says Cathy Ellico, CRM/e-commerce manager at
Jaguar Cars and Land Rover. "A lot of our dealers were putting money in advertising and they're
assuming that they're getting this return from it. They're basing it on the number of sales that
happened during that period."
-5-

Contd on next slide

Case Study
But this assumption wasn't providing the kind of in-depth analysis that the carmaker wanted. The
auto designer and manufacturer enlisted Who's Calling, a customer capture solution provider, to
pinpoint exactly which of the advertising dollars were garnering the return. The on-demand
service can link individual phone numbers to specific individual ads or campaigns. According to
Alexi Venneri, chief marketing and communications officer of Who's Calling, when prospects call
one of the Jaguar Land Rover dealerships, Who's Calling records the call and captures the name
and address of the callers, then maps where the callers live.
"The [dealers] can exactly pinpoint that it was this ad in this paper, it's this billboard, or it's this
program that's actually getting them the return," Ellico says. "It's helping [the dealers] be much
smarter about their advertising budgets."
Take, for instance, Jaguar of Troy, MI, the largest Jag dealer in the country, which uses about 25
to 30 Who's Calling numbers. Its advertising formula incorporates ads in several publications with
additional methods like direct mail, the Yellow Pages, and its Web site. "We track [everything]
through the Who's Calling phone numbers so at any given time period we can tell where we're
getting the best return for our advertising dollars and where we're getting the most calls from,"
says Molly Padovini, general manager at Jaguar of Troy.
One of the biggest surprises, Padovini says, was that the dealership gets a tremendous amount of
phone calls from numbers that are published on its Web site: "That really opened our eyes to how
many people are actually using our site and how important that is to us."
Additionally, some of the dealers using Who's Calling also use the recorded phone calls as a
coaching and counseling tool. "They go back and listen to [calls] and...use that knowledge with
the salespeople to improve their performance," Ellico says.
Jaguar of Troy receives about 1,000 calls a month through the Who's Calling numbers, which
translates into 1,000 potential sales, so properly handling the calls is high priority. As a result of
having Who's Calling, the dealership determined it needed more phone training, and in turn, hired
a consultant who trains the sales team and some of the service representatives. "It helps guide
our sales consultants, because now we're actually able to listen to the phone calls," Padovini says.
"And it helps give them some guidance as to things
- 6 - they could do a little bit better."

Good Luck!